“Mark Deruyter has held digital marketing leadership roles for companies in ecommerce including: Under Armour, Guitar Center, Onlineshoes.com and Microsoft. While at these companies, he has managed either directly or via a team the following: paid search, omni-channel marketing, display, email marketing, data feed optimization, CRM, attribution modeling and emerging channels, such as mobile and social.  Mark joined Columbia Sportswear in 2013 as Director of Digital Marketing and was a key part of the leadership team until July 2016. 

While at Columbia Sportswear, Mark’s team focused on marketing 4 websites (U.S. and CA versions): Columbia.com, Sorel.com, MountainHardwear.com and Montrail.com.  His team was also responsible for supporting the retail division by managing digital marketing, driving online to offline store sales.   During Mark's tenure at Columbia, the ecommerce business eclipsed $100M and has been growing at approximately 40% YoY.   With every opportunity or role, Mark combines his balanced leadership, analytical approach, competitive nature and passion for retail and consumers while always looking to learn new ideas and innovation.”