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Monday, June 25
 

10:15am

Inside the Psychology of Successful Entrepreneurs
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

IDEA TRACK KICKOFF MEETING.  Most successful entrepreneurs were not born that way…they were conditioned to succeed. There are mental and psychological pieces, when aligned correctly, that separate those who win versus those who do not. The best entrepreneurs apply a few smart brain hacks to achieve greatness. We are going to look under the hood at what makes an entrepreneur tick and give you the pieces necessary to succeed.
  • The cognitive psychology of change, comfort zones, and affirmations
  • Contribution networking (a high powered networking technique)
  • One trick to massively improve your focus
  • The secret to delegating like a professional 
  • Getting other people to promote your efforts (third party affirmations)
  • Shifting how you give recognition (the single most impactful activity)
Please join us for our kickoff meeting with local entrepreneur, journalist and educator Jabez LeBret who will share his knowledge of the entrepreneurial mindset and teach us to tap power we never knew we had.  This is the perfect session to get you in the right frame of mind for Startup Week - and beyond.

Speakers
avatar for Jabez LeBret

Jabez LeBret

Chief of Schools, Sisu Academy
Jabez is a high school dropout who, after getting his GED, studied finance at Gonzaga University. He became an international speaker, author, and recently sold his award winning marketing agency. He is the co-founder of Sisu Academy, a new education model that is going to reshape... Read More →


Monday June 25, 2018 10:15am - 11:15am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

10:15am

Widening Your Sales Funnel: Tools and Tech for Growth
Limited Capacity filling up

Building a solid, repeatable customer journey is the key to growing your business. Learn from Lars Helgeson, author of CRM For Dummies and founder of GreenRope and JourneyFlow.com, as he uses real world examples to describe how to design and implement the best customer experience. Get the right tools and follow the best process to help your business scale, including strategies to pick the right CRM, marketing automation, and customer service platforms for 2018 and beyond.

Speakers
avatar for Lars Helgeson

Lars Helgeson

Founder, GreenRope
Lars is the author of CRM For Dummies and Founder of GreenRope and JourneyFlow.com. He is passionate about the concept of Complete CRM, where businesses and non-profits can grow and operate more efficiently by consolidating marketing, sales, customer service, and operations into a... Read More →


Monday June 25, 2018 10:15am - 11:15am
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

10:15am

Hiring Product Managers: The Who, What, When, and Why for Success (Part A)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

You’ve built a product. You’ve got some customers. You even did some customer research and used data to iterate. It’s time for the founders to focus on growing the business, not building the product.  Which means you’re hiring in your first Product Managers.  What does a Product Manager do? There’s no job title in tech with greater confusion and less consistency.  This expert team of product executives, recruiters, and startup founders will guide you through the confusing landscape of product management.  Define the role with clarity and you can better find the talent you need to achieve your goals.
NOTE: Also add Part B to your schedule to guarantee your seat in the second half.

Moderators
avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

Speakers
avatar for Marcos Rivera

Marcos Rivera

Program Director, Product Management, Vista Equity Partners
Marcos is Program Director of Product Management for Vista Equity Partners, responsible for defining best practices across Vista’s portfolio of technology companies. He holds an MBA from the Rady School of Management, UCSD and serves as an adviser to faculty in the field of Product... Read More →
avatar for Samantha Urban

Samantha Urban

CEO, Urban Translations
Samantha Urban provides a multilingual digital concierge to resorts. She also takes pride giving back to others. Her career: Software Engineer, Patent Examiner for Graphical User Interfaces, Project Manager at myYearbook, Director of Sales working directly with Facebook.


Monday June 25, 2018 10:15am - 11:15am
Copper Room - 227 202 C St, San Diego, CA 92101, USA

10:15am

Cannabis Challenges in High Tech and Banking
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Given Mr. Fakhri's personal experience with obtaining one of the first ever MRB bank accounts in California, he is here to present the challenges he faced along the way while developing the leading company called EventHi - a company that found a solution to cannabis-related event planning obstacles.


There will be no buying, selling, trading, or consuming of cannabis at this event.

Speakers
avatar for Ali Fakhri

Ali Fakhri

Founder and CEO of EventHi, EventHi
Ali Fakhri is the CEO and Founder of EventHi, an event management platform built for the cannabis culture. EventHi was one of the first companies in California to obtain an MRB bank account with Partner Colorado Credit Union.  Ali’s background consists of working with two of the... Read More →


Monday June 25, 2018 10:15am - 11:15am
Glass Room 202 C St, San Diego, CA 92101, USA

10:15am

Marketing & Sales Track - The Summer Tour - Meet The Speakers
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

There's never enough time to meet Speakers of great Startup Week sessions.

Come on out and talk to Speakers before Startup Week gets wild & crazy!

BEFORE Startup Week  ..  Connect with Speakers on Marketing & Sales Track slack channel!
join slack at     https://sandiegostartups.herokuapp.com/
channel              #sdsw-market-sales-trk

Speakers
avatar for Hillary Anne

Hillary Anne

VP of Sales & Operations, Agentology
Hillary is a motivated entrepreneur with a passion for people, products, process, and sales. Hillary has mindfully built and scaled sales teams & operations. She has also developed National recruitment, training & retention programs to improve the bottom line.
avatar for Marlino Bitanga

Marlino Bitanga

Founder & CEO, Huemanly
Marlino leads Huemanly to change the way people think about branding. Branding empowers high achieving entrepreneurial leaders to grow purpose centric brands and reach long-term fulfilling success. He believe thriving companies start with a clear and powerful purpose. And infuse it... Read More →
avatar for Rebecca Tall Brown

Rebecca Tall Brown

Founder, Lead Strategist, Office of Awesome
Devoted to giving clients the anti-hype, I build comprehensive marketing strategies to combat the fragmented marketing world. With decades of marketing strategy experience working with top brands, my work is about taking each brand and giving them the plan to make all of their business... Read More →
avatar for Taylor Cavanah

Taylor Cavanah

CEO, PetDesk
Taylor - CEO of PetDesk - manages everything on the business side and a little of the technical. PetDesk pivoted from social location networking to gaming hardware and finally found our place in the pet industry with a mobile SaaS CRM for pet care providers like vets and groomers... Read More →
avatar for Mary Tovella Dowling

Mary Tovella Dowling

Attorney, For Purpose Law Group
Mary Tovella Dowling is a Partner of the firm, and co-chairs For Purpose Law Group’s Nonprofit and Social Enterprise practice areas. She is a passionate representative of her clients. For Purpose Law Group serves traditional businesses, social enterprises,Benefit & Social Purpose... Read More →
avatar for Monica Finch

Monica Finch

Senior Communications Manager, Classy
Monica Finch has been telling stories since she could talk, to everyone and anyone who'd listen. After making a career out of it, Monica worked at top agencies including Edelman and Ogilvy, where she shaped the stories and reputations for blue chip brands such as Ford, Microsoft... Read More →
avatar for Dave Franco

Dave Franco

Owner, Linkbook
Initially an advertising copywriter in New York, Dave's life changed when he was asked to write a story and saw the kind of power that stories had to change lives. He has written scores of commercials, stories and features plus four books and now speaks to groups on the power of... Read More →
avatar for Jeremiah Gardner

Jeremiah Gardner

Principal, Moves The Needle
Jeremiah is a popular speaker of past SD Startup Weeks .. educational, engaging, and inspirational all in one. | He does not just talk the walk, he walks the talk with real world experience marketing and innovation. Jeremiah's talks empower people to move quickly, learn faster, and... Read More →
avatar for Alina Gordon

Alina Gordon

CEO, Stanza Pet
Careers are a journey. After years of bizdev for Fortune 100 companies and co-founding two startups, Alina received a Global MBA from Columbia University, London Business School, and Hong Kong University. After a tech startup failure and pivot to Stanza Pet, Alina is a proud parent... Read More →
avatar for Amanda Guse

Amanda Guse

Brand Strategist, Huemanly
Hard working • Trustworthy • Self-motivated • Passionate • OutgoingMake a difference in a positive and honest way locally and globally!www.linkedin.com/in/amandaguse/
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →
avatar for Michael Jogoleff

Michael Jogoleff

CEO, Just Go Lift
Michael (Mickey) Jogoleff, Just Go Lift Gym Over, works with his members and the community to become their best possible selves. Michael believes that fitness is an entry point to showing people their ability to create whatever life they desire.
avatar for Victoria Lakers

Victoria Lakers

President, Frank M&C
After working in investor relations and capital raising for Apollo, one of the world's largest private equity firms and launching a new fund for a $400M real assets investment manager, Victoria moved to San Diego to start, scale and sell a marketing & signage company. Victoria is... Read More →
avatar for Colette Mauzeralle

Colette Mauzeralle

Owner/Lead Publicist, Contour PR + Social
Colette Mauzeralle delivers an in-depth knowledge of publicity and media relations and has facilitated campaigns for lifestyle and hospitality brands, nonprofit organizations, CRE investments, large-scale events and other industries ranging from fitness to food delivery apps. Her... Read More →
avatar for Tom McFadden

Tom McFadden

Copy Writer, SD Collective
Great copy is more than just stylish wording – it moves people, changes opinions, drives action and creates a lasting connection with its intended audience. Tom takes a strategic approach to copywriting, blending creativity with purpose to help The Collective's clients reach their... Read More →
avatar for Michelle Menzel

Michelle Menzel

President, Charity Compliance Solutions
Michelle has been a leader in the charity registration sector for over 10 years, she is well acquainted with state registration laws and regulations. Michelle understands all areas of registration including charities, fundraisers, commercial co-venturers, and workplace giving cam... Read More →
avatar for Michelle Mink

Michelle Mink

Founder, Navabiz
Michelle is a marketing and product management professional that works tactically, guided by big picture strategy to create greater brand value. Her experience ranges from bootstrap startups to Fortune 100 companies, serving both B2B and B2C markets. Michelle is a Startup Week Vo... Read More →
avatar for Allie Moreno

Allie Moreno

Head Story Teller, Huemanly
Everyone has a story. Every brand has a journey. Are you tapping into what makes you unique and able to share and communicate that with others? Are you truly connected to your "why"? I work with entrepreneurs, startups, and businesses to not only help them tell a story but truly... Read More →
avatar for Jenelle Nappi

Jenelle Nappi

Sales & Learning Manager, Housecall Pro
I have spent the past 8 years sales and realized the power of sales and how it changes the way the world works. From San Francisco to San Diego, my goal as a woman in sales and leadership has always been to inspire others around me. I love a good challenge and take them on without... Read More →
avatar for Ilo Neukam

Ilo Neukam

Founder & Marketing Strategist, SD Collective
With an extensive and varied background in media and marketing, Ilo founded The Collective with over ten years of experience in client services and strategic marketing. Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time... Read More →
avatar for Leah Kerrigan Prehn

Leah Kerrigan Prehn

Brand Producer, Office of Awesome
Brand Producer, Leah Prehn, designs irresistible brand language that mobilizes markets and creates movements.As Co-Founder of Office of Awesome, and host of The Working Brand Podcast, Leah offers creative analysis and smart commentary on brand trends.www.linkedin.com/in/leahkpreh... Read More →
avatar for Justin Ramers

Justin Ramers

CEO, Teamvibe
Justin is an accomplished executive with over 20 years of experience creating, building and growing online audiences through social media, digital marketing and technology strategies. He is a recognized social media expert and thought leader with a diverse background across consulting... Read More →
avatar for Adam Riggs-Zeigen

Adam Riggs-Zeigen

CEO, Rock My Run
Adam is co-founder and CEO at Rock My World Media, a digital health & fitness company focused on helping people lead more active lives. Adam is a mobile industry veteran who oversees the company’s strategic direction and product development. Prior to founding Rock My World Media... Read More →
avatar for Marshall Robinson

Marshall Robinson

Sales Director, Housecall Pro
Marshall Robinson grew up in Tucson, Arizona and graduated with a Business Management degree from the University of Arizona Eller School of Management. | Since joining HouseCall Pro, Marshall has been a top performing SDR, AE, team lead and now co-leads the sales team as Sales Director... Read More →
avatar for Heather Roth

Heather Roth

Marketing Strategist, SD Collective
Passionate. Dedicated. Bright. It’s impossible to describe Heather in a word or two. She’s one of those people that can completely change the dynamic of a team, simply by being who she is and doing what she does. For her it’s second nature, but truly impressive to witness. She’s... Read More →
avatar for Emily Rotolo

Emily Rotolo

CEO, SimpleForms
Emily embodies intensity needed by startup founders. What Tax Form was founded to bridge the gap between people and HR. Pursuing customers we found a niche that was overlooked and built SimpleForms as the missing link, the sophisticated software for the unsophisticated user.
avatar for Mike Savacool

Mike Savacool

Chief Strategic Officer, LESS+MORE,
As Chief Strategic Officer of LESS+MORE, Mike plays a leading role in helping to articulate priorities and shape strategy for the branding agency's clients. He works with leaders from multinational corporations and visionary start-ups, directing the creation of branding and design... Read More →
avatar for Shaun Savage

Shaun Savage

CEO, GoShare, Inc.
Shaun Savage is the CEO and Founder of GoShare. He is passionate about developing innovative mobile technology especially pertaining to the sharing economy and transportation. His professional experience in sales, business development and marketing gave him a solid foundation on which... Read More →
avatar for Debra Scheufler

Debra Scheufler

Attorney, Scheufler Law
I have helped over 3000 clients reduce risk and plan for future growth. I dispel legal myths, guide proactive planning for growth and risk management, and provide legal triage when needed. I present law as an accessible tool to cut through confusion and further clients' objective... Read More →
avatar for Steve Secviar

Steve Secviar

Chief Creative Officer, Less + More
As Chief Creative Officer of LESS+MORE, Steve is a combination of workhorse and magician. He’s spent his career crafting award-winning creative for clients in all sorts of industries. He leads the creative charge, and makes sure the work does what it’s meant to do.www.linkedi... Read More →
avatar for Chris Slovak

Chris Slovak

VP Global Solutions Consulting, Tealium
Chris is Vice President of Global Sales Solutions at Tealium, leading a global team of sales solution consultants and partnership solutions consultants. Serving as a key technical advisor, he helps customers, and potential customers, understand how Tealium's real-time customer data... Read More →
avatar for Michelle Stansbury

Michelle Stansbury

President, Little Penguin PR
Michelle Stansbury excels at building credibility, generating positive press and media exposure, and positioning companies as experts in their industry. She runs San Diego-based Little Penguin PR, working with tech companies, life sciences, and professional services. Last year, Michelle... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.
avatar for Olga Teplitsky

Olga Teplitsky

Sr Director Global Sales, Seismic Software
Driving Seismic Software Global Sales I create and grow relationships with innovative marketing and sales leaders for global B2B organizations in the Western US.Be human, explore, and have a conversation.
avatar for Renee Zau

Renee Zau

CEO, Donation Match
Renee's passion is to create win-win opportunities for companies to do well by visibly doing good. DonationMatch has facilitated over $35 Million of goods matched with over 16,000 events for non-profits and charities.


Monday June 25, 2018 10:15am - 11:15am
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

10:15am

Design Thinking for Startups : How to Solve the Problems that Keep You from Starting
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

As educators and entrepreneurs, we’re often asked, “How might we help startups address the problems that keep them from starting?”

In a 2-hour event, we help your team learn to empathize with diverse people, and define the problems in your startup. You’ll use divergent thinking to create multiple solutions, then quickly prototype your big idea,

Teams can start working on a problem that is unique to them. Individuals not in a group can join with like-minded people to identify a shared problem statement and start a real project that creates a solution. Members will plan their approach to the problem and take action. More than just a workshop, Design Thinking for StartUps launches new ideas in action.

Speakers
avatar for Rosemary Blesio

Rosemary Blesio

Manager, ZIP Idea Lab @ SDSU
Rosemary Blesio is the manager of the ZIP Idea Lab at San Diego State University. She graduated SDSU this last spring with a B.S. in Business Marketing, and works with the Design Thinking process to address problems in user experience and product innovation.
avatar for Admon Dallo

Admon Dallo

Designer, ZIP Idea Lab
avatar for Emmanuel Gambino

Emmanuel Gambino

Designer, ZIP Idea Lab
Accounting Student at SDSU. Part of the Lavin Entrepreneurship program and intern at the ZIP Idea lab.


Monday June 25, 2018 10:15am - 12:30pm
Silver Room 202 C St, San Diego, CA 92101, USA

11:15am

Hiring Product Managers: The Who, What, When, and Why for Success (Part B)
Limited Capacity seats available

This interactive workshop builds off the key lessons from Part A and puts them into action.  Our expert team will provide you with a gap analysis tool to identify your strengths and weaknesses and pinpoint the highest priority skills to look for in your product team hiring.  Participation in Part A is recommended, but not mandatory.

NOTE: Also add Part A to your schedule to guarantee your seat in the first half.

Moderators
avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

Speakers
avatar for Marcos Rivera

Marcos Rivera

Program Director, Product Management, Vista Equity Partners
Marcos is Program Director of Product Management for Vista Equity Partners, responsible for defining best practices across Vista’s portfolio of technology companies. He holds an MBA from the Rady School of Management, UCSD and serves as an adviser to faculty in the field of Product... Read More →
avatar for Samantha Urban

Samantha Urban

CEO, Urban Translations
Samantha Urban provides a multilingual digital concierge to resorts. She also takes pride giving back to others. Her career: Software Engineer, Patent Examiner for Graphical User Interfaces, Project Manager at myYearbook, Director of Sales working directly with Facebook.


Monday June 25, 2018 11:15am - 12:15pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

11:30am

Intro to the Cannabis Market
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The in's and out's of the cannabis market in San Diego for both medical and recreational use for companies that handle cannabis and ancillary businesses.

Speakers
avatar for Joe Moreno

Joe Moreno

Founder, San Diego Cannabis Business Group
Joe Moreno founded the San Diego Cannabis Business Group (SDCBG.org) in 2015 to discover and share cannabis business opportunities in Southern California.


Monday June 25, 2018 11:30am - 12:30pm
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

11:30am

Product Fundamentals for Startups - Talk + Q&A
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Without engineers, nothing would get built. Without designers, nothing would be usable. Without project managers, nothing would get delivered. Without marketers, nothing would be known. Without salespeople, nothing would be sold. Without business managers, nothing would be viable. So why do we need `Product` people?
You’re a startup entrepreneur/founder/co-founder. The only thing you are concerned about is getting a product to market and showing traction before your runway ends. You don’t have time for anything else… Let alone growing a product team and fostering a product mindset. 

This session will focus on what it means to adopt a `product-focused` mindset in the context of a startup. It will introduce you to:
  • The qualities and skill sets required to be product leader
  • The processes and practices required to build a tight team that ships great products

Speakers
avatar for Jay Hum

Jay Hum

Product Lead, Autonomic
Jay Hum is a Product Lead at Autonomic (acquired by Ford Smart Mobility, a subsidiary of Ford Motor Company) in Palo Alto, CA. He has an integral role in the design and development of the `Transportation Mobility Cloud™`, the first open, cloud-based platform that connects the diverse... Read More →
avatar for Tim Ryan

Tim Ryan

Co-Founder, COO, LabFellows
Tim Ryan is Co-Founder and COO at LabFellows which provides a lab management software platform for Life Science companies. He leads Product and led the design and development of LabFellows FUSION technology that connects the diverse administrative functions of life science companies... Read More →


Monday June 25, 2018 11:30am - 12:30pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

11:30am

How to Build your Company Culture with Remote Workers
Limited Capacity filling up

Daniel Altenburg and Mike Leany from Zip Dev will share their experience on how do you energize and motive your team(s) if you are working in different locations.

Speakers
avatar for Daniel Altenburg

Daniel Altenburg

Co-founder, ZIPDEV
Born and raised in Southern California with roots in Peru, Daniel has 12 years in Project Coordination, Business Development and is going on 13 years of recruitment (domestic and internationally).
avatar for Mike Lenny

Mike Lenny

Co-founder, ZIPDEV
Mike is an entrepreneur with the big picture in mind. He studied International Business at San Diego State University and studied abroad in Germany. Mike started his first business while living in Lima, Peru.


Monday June 25, 2018 11:30am - 12:30pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

11:30am

Startup Marketing & Sales 1+1=3
Limited Capacity filling up

Jeremiah kicks off San Diego Startup Week for the Marketing & Sales Track by setting our theme for the week, Marketing + Sales 1+1=3.

What is Startup Marketing?
What is Startup Sales?
How do Marketing & Sales work together for Startup Success?

Jeremiah will enlighten and inspire the audience!

Target Audience:  Leadership execs of Seed & Growth stage startups.

Speakers
avatar for Jeremiah Gardner

Jeremiah Gardner

Principal, Moves The Needle
Jeremiah is a popular speaker of past SD Startup Weeks .. educational, engaging, and inspirational all in one. | He does not just talk the walk, he walks the talk with real world experience marketing and innovation. Jeremiah's talks empower people to move quickly, learn faster, and... Read More →


Monday June 25, 2018 11:30am - 12:30pm
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

11:30am

Entrepreneur Matching and Speed Networking
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Even at a crowded business event, it can be difficult and awkward to meet new people.   This event will help you meet dozens of smart and creative entrepreneurs from San Diego in a fun and professional environment.  In this business exercise we will briefly interview each other - so you will be asked to find out what people want, what they do - and as much as possible in the few minutes allotted, what makes them tick.  

Other participants will interview you as well - so come prepared to quickly answer that standard “what do you do” question - but don’t worry if you don’t have a polished elevator speech or even know exactly what you want to do. This is a learning experience for all of us will be a great workout for both your communicating and listening skills.    

Experienced entrepreneurs are welcome - and encouraged - to join us but this event is especially important for idea stage entrepreneurs.   It will be a PERFECT way to begin Startup Week and will help you find potential partners, collaborators, and maybe even make some new friends as you begin your entrepreneurial journey.  

NOTE:  Business cards are recommended for this event but they are NOT required - we understand that many entrepreneurs with new or idea stage venture might not have them yet.


Moderators
avatar for Muriel Buckner

Muriel Buckner

Entrepreneur Coach, Circle Light Ventures
30 years of failing forward so I could see the stepping stones to success and empowering others to see their own success and live extraordinary lives.
avatar for Mary Hang

Mary Hang

Marketing Director, Life By Design Magazine
Marketing Director for Life by Design.  Mary is a high energy community organizer who produces frequent business networking events throughout San Diego.   She is a serial entrepreneur who wears many hats but describes her favorite as being a director for our nonprofit called Y.E.S... Read More →

Monday June 25, 2018 11:30am - 1:00pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

2:00pm

Idea Generation and Evaluation
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This hands-on workshop will explore techniques for generating and evaluating ideas, including methods that work both for both individuals and small teams. Workshop will include: (1) Identifying and forming consensus on key target audiences; (2) Generating ideas to prioritizing capabilities for new solutions and the related benefits; and, (3) Specifying key objectives to measure and gauge for success.

Speakers
avatar for Frank Garofalo

Frank Garofalo

Principal Consultant, Garofalo UX
User Experience Strategist, with Garofalo UX, helping Enterprise and Startup Tech companies to create engaging and innovative experiences. Frank has worked in the web and interactive industry since 1999, and has a Masters of Science degree from Purdue University in Computer Graphics... Read More →


Monday June 25, 2018 2:00pm - 3:00pm
Silver Room 202 C St, San Diego, CA 92101, USA

2:00pm

A Mindset for Scale
Limited Capacity seats available

Join Bob Rief, Daniel Neukomm and Doug Smith as they share lessons learned along the way to scaling dozens of companies. During this dynamic discussion they’ll chat about the transition from a crazy entrepreneur with a dream to a strategic company builder with a plan.

You'll hear their perspectives on why growth isn’t always the answer and what you need to consider before scaling your company.

Bring your questions and learn what it takes to prepare a mindset for scale.

Speakers
avatar for Daniel Neukomm

Daniel Neukomm

CEO, The LaJolla Group
avatar for Bob Rief

Bob Rief

Executive Director, San Diego Sports Innovators
In conjunction with NBA great Bill Walton and San Diego businessman John Sarkisian, I am the Executive Director at San Diego Sport Innovators. We are a business development organization in fact. In reality we are a Community of Entrepreneurs, educators and Service providers focused... Read More →
avatar for Douglas Smith

Douglas Smith

CEO, True Nutrition


Monday June 25, 2018 2:00pm - 3:00pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

2:00pm

The Future of Transportation
Limited Capacity filling up

Join Jay Hum and Amir Emadi for an engaging discussion about the future of transportation in the connected city.

Speakers
avatar for Amir Emadi

Amir Emadi

CEO, Skylift Global
Amir Emadi holds a bachelors in International Security and an MBA in Global Management from Thunderbird. He has spent the last 10 years advising US policy makers on political violence and physical security vulnerabilities in the Middle East, specifically Iran and Iraq. Most recently... Read More →
avatar for Jay Hum

Jay Hum

Product Lead, Autonomic
Jay Hum is a Product Lead at Autonomic (acquired by Ford Smart Mobility, a subsidiary of Ford Motor Company) in Palo Alto, CA. He has an integral role in the design and development of the `Transportation Mobility Cloud™`, the first open, cloud-based platform that connects the diverse... Read More →


Monday June 25, 2018 2:00pm - 3:00pm
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

2:00pm

Business Lifecycle or How people drive profits
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

It covers how at different stages in the lifecycle your people strategy will change as your growth happens and things you need to consider at each stage - Entrepreneurial, Emerging Growth, Sustainable Growth, and exit.

Speakers
avatar for David Fares

David Fares

Insperity
David joined Insperity as a Performance Specialist on January 9, 2017. With life and work experiences as a consultant, an attorney, a mediator, a facilitator, a trainer, a college professor and a Learning, Performance and Quality (LPQ) business executive, David is well-skilled and... Read More →
avatar for Allison Raitt

Allison Raitt

Insperity


Monday June 25, 2018 2:00pm - 3:00pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

2:00pm

Virtual Reality Applications for Enterprises, Military, and Education
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Over the past year we have seen many venture backed virtual reality companies close their doors. While the market is growing, it is taking longer than expected. The presenter will share tips on how to generate short term revenues while making progress toward the longer-term VR play. Strategies from acquiring grants to forming strategic partnerships will be explored.

Speakers
avatar for Alex Howland

Alex Howland

Founder & CEO, VirBELA
Alex Howland, Ph.D. is a Founder and CEO of VirBELA, LLC.  He leads his organization in developing 3D virtual platforms for distance training and collaboration. As a doctoral student in the field of organizational psychology, Alex raised nearly $2M in grant funds from the Graduate... Read More →


Monday June 25, 2018 2:00pm - 3:00pm
Glass Room 202 C St, San Diego, CA 92101, USA

2:00pm

Startup Marketing & Sales Win-Win (part 1)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Experienced Startup Leaders will share experience on how Marketing & Sales should work together so 1+1=3 .. We're gonna have some fun doing it (:

Hit It Big, Inc is missing their numbers needed to raise an A-Round.
Marketing & Sales of Hit It Big, Inc. are so dysfunctional that Sales Sues Marketing!
Marketing & Sales will make their case with expert witnesses, Marketing & Sales Track Speakers.

Twelve members of the Audience to be chosen for the Jury.

Come & be part of the story.
Here come da Judge!

Target Audience:  Leadership execs of Seed & Growth stage startups. Marketing & Sales leadership.

Speakers
avatar for Jeremiah Gardner

Jeremiah Gardner

Principal, Moves The Needle
Jeremiah is a popular speaker of past SD Startup Weeks .. educational, engaging, and inspirational all in one. | He does not just talk the walk, he walks the talk with real world experience marketing and innovation. Jeremiah's talks empower people to move quickly, learn faster, and... Read More →
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →
avatar for Victoria Lakers

Victoria Lakers

President, Frank M&C
After working in investor relations and capital raising for Apollo, one of the world's largest private equity firms and launching a new fund for a $400M real assets investment manager, Victoria moved to San Diego to start, scale and sell a marketing & signage company. Victoria is... Read More →
avatar for Justin Ramers

Justin Ramers

CEO, Teamvibe
Justin is an accomplished executive with over 20 years of experience creating, building and growing online audiences through social media, digital marketing and technology strategies. He is a recognized social media expert and thought leader with a diverse background across consulting... Read More →
avatar for Adam Riggs-Zeigen

Adam Riggs-Zeigen

CEO, Rock My Run
Adam is co-founder and CEO at Rock My World Media, a digital health & fitness company focused on helping people lead more active lives. Adam is a mobile industry veteran who oversees the company’s strategic direction and product development. Prior to founding Rock My World Media... Read More →
avatar for Emily Rotolo

Emily Rotolo

CEO, SimpleForms
Emily embodies intensity needed by startup founders. What Tax Form was founded to bridge the gap between people and HR. Pursuing customers we found a niche that was overlooked and built SimpleForms as the missing link, the sophisticated software for the unsophisticated user.
avatar for Debra Scheufler

Debra Scheufler

Attorney, Scheufler Law
I have helped over 3000 clients reduce risk and plan for future growth. I dispel legal myths, guide proactive planning for growth and risk management, and provide legal triage when needed. I present law as an accessible tool to cut through confusion and further clients' objective... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Monday June 25, 2018 2:00pm - 3:00pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

2:00pm

The Tao of Product Development - Build the Right Product the First Time
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Most companies deal with a similar set of failure patterns: the product was delivered late, it didn't resemble the original vision, it didn't work properly and had to be redone, or the users simply didn't like it. As product leaders, we try to fix these problems with process and layers of management. We write process documents, measure productivity, and provide incentives to motivate. The real root cause, however, is a failure of leadership, not execution.

We must build our companies upon a purpose, to serve a specific group of people, and build solutions that make a meaningful impact in their lives. We must develop a culture that enables every employee to develop empathy with the customers, which in turn breeds trust, loyalty, and ultimately love. We can accomplish this through User-Centered Design, and extend it to a User-Centered Culture.

In this talk, I will discuss the problems and pains suffered by almost every product development company to some degree. I will discuss the philosophy, strategy, and tactics that can be employed to ensure every employee is bought into the mission, has empathy for the customers, and feel like they are the machine, not the cog.

Speakers
avatar for Eric Weiss

Eric Weiss

Fractional CTO and Product Development Consultant, Voyagent
I have been a hacker and technophile since I was a child. I've always been obsessed with building cutting edge products. I've worked in almost every product role, including software developer, dev ops, IT, project manager, product manager, systems analyst, and Chief Technology Officer... Read More →


Monday June 25, 2018 2:00pm - 3:00pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

3:15pm

Building Wakanda: Building a Business by Starting a Facebook Group
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Panel Discussion with the Co-Founders of Black San Diego, who started Black San Diego as a Facebook Group to provide a platform for Black-Owned Businesses, Entrepreneurs, and Black Professionals in San Diego and surrounding areas in order to empower and strengthen their community. Started only a year ago has grown to over 12.5K members and has built a sustainable business out of the group. They will discuss how they started and built their platform through Facebook and how they are expanding through their platform.

Moderators
avatar for Luis Martinez, MSOL

Luis Martinez, MSOL

Founder/CEO, MelaninMentor LLC.
A first generation Afro-Latino from Honduras and raised in Brooklyn, New York, Luis is an advocate for Black Entrepreneurship, Leadership, and Empowerment for people of color in San Diego.The host of the Discussion Workshop Series "The Psychology of the Black Entrepreneur" A Former... Read More →

Speakers
avatar for Olivia Green

Olivia Green

Co-Founder- CEO, Black San Diego
Olivia is committed to inspiring and personally investing in the economic growth and development of black owned businesses here in San Diego. Using her 15 years of business experience as well as her Master’s Degree in Business, Olivia wants to ensure that Black San Diego is thriving... Read More →
avatar for Sheri Hopkins

Sheri Hopkins

Co-Founder / Chief Financial Officer, Black San Diego
Her early beginnings are rooted in the bay Area, but San Diego has long since become the home of this world traveling, roller blading, soccer mom of three. Sheri’s study of business, resulting in a B.S. Degree in Business Administration, with focus in Finance, Business Law and... Read More →
avatar for Tinicia  Smith

Tinicia Smith

Co-Founder- President, Black San Diego
 A native San Diegan who has watched the landscape of the city she loves change drastically throughout the years, Tinicia had become fed up with the age-old question, “Where are all the Blackpeople and businesses in San Diego?” This wife and mother of five wasted no time in teaming... Read More →


Monday June 25, 2018 3:15pm - 4:15pm
Glass Room 202 C St, San Diego, CA 92101, USA

3:15pm

The Art and Science of Storytelling for New Entrepreneurs
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Nothing is more compelling than a good story.  Storytelling is one of the most powerful tools in business but it is often underutilized even though research indicates that our brains are hardwired for this kind of narrative.  Storytelling builds trust, credibility, and cooperation.  When we use storytelling correctly we can build relationships and influence outcomes and greatly increase our influence.  This workshop uses the latest in neuroscience research to help new entrepreneurs discover and produce their own unique story.  

Participants will learn:
  • How to create a basic narrative
  • How storytelling impacts the brain
  • How to use storytelling to influence behavior
This session is especially designed for new entrepreneurs, but more experienced entrepreneurs may want to join us also.  We all have a story, and this session will teach us how to tell that story in a way that is most persuasive and fitting with our own innate nature.  



Speakers
avatar for Ann Marie Houghtailing

Ann Marie Houghtailing

CEO, Ann Marie Houghtailing, INC.
Houghtailing has developed a reputation as one of the most sought-after business development and storytelling experts in the country and speaks regularly on Narrative Leadership and how to use Storytelling as a tool of influence in business.


Monday June 25, 2018 3:15pm - 4:15pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

3:15pm

Happy Customers Buy More Stuff, Build a Customer Success Program that Works
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Changing your customer dynamic from vendor to partner. In the world of software, where competition on product is fierce, understand how services can be your differentiator. Learn how to turn customers into raving fans by focusing on value delivery and a superior service experience. 

Speakers
avatar for John Monteith

John Monteith

VP of Consulting, Seismic


Monday June 25, 2018 3:15pm - 4:15pm
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

3:15pm

Tacos with Taner
Limited Capacity seats available

Come meet and chat with the man, the myth, the legend Taner Halicioglu. Ask him about working with Mark Andressen, Ben Horowitz, and Mark Zuckerberg over tacos and beer.  All on the house!  

Speakers
avatar for Taner Halicioglu

Taner Halicioglu

Keshif Ventures
Tech Advisor, Angel ( @Keshif Ventures). Worked at @Facebook@eBay@Blizzard Entertainment. Working with CSE dept. at @University of California, San Diego... Read More →


Monday June 25, 2018 3:15pm - 4:15pm
Downtown Works 550 W B St 4th Floor, San Diego, CA 92101

3:15pm

The Secret Sauce to Media Coverage for Your Startup
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Startups are often in a conundrum, they need media coverage to drive exposure and brand awareness yet they are cash strapped and often cannot afford PR. Philippa Ushio, Managing Director at KCD PR (a firm specializing in brand awareness for startups), and Sarah De Crescenzo, Technology Reporter for the San Diego Business Journal, come together to discuss everything startups need to know about raising awareness and getting their story told, including tips on how to get the job done without spending a dime.

Speakers
avatar for Sarah de Crescenzo

Sarah de Crescenzo

Reporter, San Diego Business Journal
Sarah de Crescenzo is a reporter at the San Diego Business Journal, where she covers technology, startups and finance. She joined the SDBJ from the Orange County Register in 2016. She has been working as a staff writer at a variety of newspapers throughout California for nearly 10... Read More →
avatar for Philippa Ushio

Philippa Ushio

Managing Director, KCD PR
Philippa Ushio is a Managing Director at KCD PR. She leads teams in developing communications strategies and mounting multi-disciplinary campaigns to protect and enhance business value for financial services and technology companies. Throughout her career, Philippa has provided strategic... Read More →


Monday June 25, 2018 3:15pm - 4:15pm
Silver Room 202 C St, San Diego, CA 92101, USA

3:15pm

Blockchain 101 for Startups
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

An introduction to blockchain technology, as well as opportunities and challenges for blockchain startups in 2018. 

Speakers
avatar for Caterina Rindi

Caterina Rindi

Rindi Consulting


Monday June 25, 2018 3:15pm - 4:15pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

3:15pm

Startup Marketing & Sales Win-Win (part 2)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Experienced Startup Leaders will share experience on how Marketing & Sales should work together so 1+1=3.
We're gonna have some fun doing it ..
Marketing & Sales of Hit It Big, Inc. are so dysfunctional that Sales Sues Marketing!
Marketing & Sales will make their case with expert witnesses, Marketing & Sales Track Speakers.

Twelve members of the Audience to be chosen for the Jury.
Come & be part of the story.
Here come da Judge!

Target Audience:  Leadership execs of Seed & Growth stage startups. Marketing & Sales leadership.

Speakers
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →
avatar for Victoria Lakers

Victoria Lakers

President, Frank M&C
After working in investor relations and capital raising for Apollo, one of the world's largest private equity firms and launching a new fund for a $400M real assets investment manager, Victoria moved to San Diego to start, scale and sell a marketing & signage company. Victoria is... Read More →
avatar for Adam Riggs-Zeigen

Adam Riggs-Zeigen

CEO, Rock My Run
Adam is co-founder and CEO at Rock My World Media, a digital health & fitness company focused on helping people lead more active lives. Adam is a mobile industry veteran who oversees the company’s strategic direction and product development. Prior to founding Rock My World Media... Read More →
avatar for Debra Scheufler

Debra Scheufler

Attorney, Scheufler Law
I have helped over 3000 clients reduce risk and plan for future growth. I dispel legal myths, guide proactive planning for growth and risk management, and provide legal triage when needed. I present law as an accessible tool to cut through confusion and further clients' objective... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Monday June 25, 2018 3:15pm - 4:15pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

3:15pm

Everything is About to Change: Software as Material
Limited Capacity seats available

Businesses have started to realize the value of design thinking and user experience. While this is a wonderful thing, it also means that everything is on the verge of changing. How will you adapt?

Speakers
avatar for Greg Petroff

Greg Petroff

Global Head of Design, ServiceNow
Greg is known throughout the industry for his ability to use design skills to solve business problems. Prior to leading the design efforts at ServiceNow, Greg has led teams and has practiced design at top technology companies including Google, GE Digital, SAP and the NYSE.


Monday June 25, 2018 3:15pm - 4:15pm
Golden Hall - Main Stage 202 C St, San Diego, CA 92101, USA

4:30pm

Dr Kristin Kahle: Turn your NO into YES!
Limited Capacity seats available

Startup CEO, Health Care Reform Strategist, National Speaker

Making   the Hard Choice Can Make All The Difference:  When     Kristin was young, her brother needed a bone marrow transplant. The state was concerned her parents might force her into being a donor at 4 year old so they took her away from her parents. She became a ward of the state and lived with her grandparents for a year. After a year she was given the choice to save his life and made the challenging decision to undergo the excruciating donation process at the age of 5 to save her brother’s life.

Build a Business That Solves A Problem - Kristin  started and sold several different healthcare related companies over the next few years, iterating on each business model.

Don’t Be Afraid to Test and Pivot:    She says she doesn’t always know what will work in her businesses     but has the confidence to keep trying new things. She also gives her team the opportunity to try things and fail. In addition to her team, she was also saying yes to everything her clients asked for and one night decided she needed software to create reports and data for her clients. In doing that, she realized that in order to scale the company, she needed to go from a service company to a software company. It was a hard changeover, and reducing her team from 47+  employees to 12 was the hardest day of her life but her company is now growing quickly.    

Giving  Back Is An Important Part of Giving Back:   Kristin tries to always say yes because everyone always said no to her. She’s now focused on helping more female business owners scale to over $1 million. She is also working to popularize the concept of a Queenmaker, to support women need and help them succeed.

Speakers
avatar for Dr Kristin Kahle

Dr Kristin Kahle

CEO, navigateHCR
Startup CEO, Health Care Reform Strategist, National SpeakerDr Kristin Kahle (Dr. K), CEO of NavigateHCR. Dr. K is a recognized Health Care Reform Strategist and National Speaker, with decades of healthcare, business growth and M&A experience. Dr. K has built and sold companies and... Read More →


Monday June 25, 2018 4:30pm - 5:30pm
Golden Hall - Main Stage 202 C St, San Diego, CA 92101, USA

6:00pm

Opening party
To kick off the week with a bang, we have planned an opening party to knock your socks off! Join us at the Hard Rock Hotel where you will be able to network with the San Diego startup community while you enjoy great food, drinks, and our special guests showcasing technology of the future! Thanks to Cox Business for being our sponsor. *Due to venue restrictions, this will be a 21 and up event.

 
Tuesday, June 26
 

8:15am

Nex Cubed and 41 Orange Frontier Tech in Healthcare Founders Breakfast
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Join fellow healthcare and biotech founders for an exclusive breakfast during San Diego Startup Week!

TED-Talk style presentations and interactive roundtable discussion while you enjoy a delicious breakfast and network with like-minds:

Nex Cubed Healthcare: Bespoke Incubation for Frontier Tech Healthcare Startups.Presented by Daniel Haders II, Ph.D (Nex Cubed)

Scaling Your Company from The Ground Up: Scaling Your Startup's Sales and Marketing ProgramWithout Spending a Dime on Advertising.Presented by Gregg Anderson (41 Orange) and Maggey Felix (Nex Cubed)

Harnessing The Power of an Advisory Board: Building and Using a Board of Advisors for Credibility and Cash.Presented by William Eigner (Procopio)

Groundbreaking Solutions in Digital Healthcare: The Future of Tech in Healthcare and Digital Healthcare Startups in San Diego.

Roundtable discussion with Nex Cubed Portfolio Company CEO's, Mike Kijewski (MedCrypt) and Kim Walpole (Trials.ai), Joyce Tang (Tech Coast Angels), and Navid Alipour (Analytics Ventures), moderated by Nex Cubed GM of Healthcare Incubation, Daniel Haders II, Ph.D
All attendees will be encouraged to participate in the roundtable discussion, where you can share what’s working for you (and what’s not), new obstacles you’re tackling, and any industry specific insights you’ve uncovered.

Event agenda
  • 815am - Registration, Seating
  • 830am - Welcome and Breakfast Served
  • 900am - TED Talk-Style Presentations & Roundtable Discussions
  • 1015am - Closing Remarks

Date & Location

Parking
There is very limited parking in the Procopio Tower—attendees are encouraged to carpool, look for street parking, or paid lots.

Speakers
avatar for Gregg Anderson

Gregg Anderson

Chief Revenue Officer, 41 Orange
avatar for William Eigner

William Eigner

Partner, Procopio
avatar for Maggey Felix

Maggey Felix

Sr. Director of Marketing, Nex Cubed
avatar for Daniel Haders II, Ph.D

Daniel Haders II, Ph.D

General Manager, Nex Cubed


Tuesday June 26, 2018 8:15am - 10:30am
Procopio Law Firm 525 B St #2200, San Diego CA 92101

9:00am

Aligning Your New Brand For Future Success
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The most successful entrepreneurs think about the brand they want to create and the impression that want to leave on people right from the start.  How do you want the world to see you and your business? In this workshop, you will learn the tricks of the trade, the methods and techniques the best branding pros use to create a world class brand image.   This session is specifically designed for early stage entrepreneurs and covers:
  • How a brand describes what makes you awesome
  • How marketing tells what makes you awesome
  • The secret keys for new brand success
  • How to deeply understand your own market
  • How to know exactly where you fit in your market
  • How to define your conversation with your market
Don’t miss this important session - especially if you have a new business idea or an early stage startup.  This will give you knowledge that took years to acquire in just one hour.

Speakers
avatar for Leah Kerrigan Prehn

Leah Kerrigan Prehn

Brand Producer, Office of Awesome
Brand Producer, Leah Prehn, designs irresistible brand language that mobilizes markets and creates movements.As Co-Founder of Office of Awesome, and host of The Working Brand Podcast, Leah offers creative analysis and smart commentary on brand trends.www.linkedin.com/in/leahkpreh... Read More →


Tuesday June 26, 2018 9:00am - 10:00am
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

9:00am

Product for Startup Teams
Limited Capacity seats available

This session dives deeper into the processes and practices that help startups gain team alignment and build better products.
Topics covered include:
  • Discovery & Framing
  • Customer Development
  • Team Communication
  • Prioritization
  • Jobs to be Done
  • Story Writing

Speakers
avatar for Jay Hum

Jay Hum

Product Lead, Autonomic
Jay Hum is a Product Lead at Autonomic (acquired by Ford Smart Mobility, a subsidiary of Ford Motor Company) in Palo Alto, CA. He has an integral role in the design and development of the `Transportation Mobility Cloud™`, the first open, cloud-based platform that connects the diverse... Read More →
avatar for Tim Ryan

Tim Ryan

Co-Founder, COO, LabFellows
Tim Ryan is Co-Founder and COO at LabFellows which provides a lab management software platform for Life Science companies. He leads Product and led the design and development of LabFellows FUSION technology that connects the diverse administrative functions of life science companies... Read More →


Tuesday June 26, 2018 9:00am - 10:00am
Silver Room 202 C St, San Diego, CA 92101, USA

9:00am

Know Thyself: Exploring Unconscious Bias
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

In April, a Philadelphia Starbucks manager reported two black men to the police. The police escorted the men out of the store and arrested them, yet they had done nothing wrong...they were simply waiting for a third person to join their business meeting. As a result, Starbucks will close all of its doors on May 29 to lead unconscious bias trainings for employees around the world.

Could something like this happen at your workplace?

Unconscious or implicit biases can negatively affect nearly every aspect of your business, including the hiring process, workplace engagement, product development, and customer service. In this experiential workshop, you will learn how unconscious bias develops. You'll also receive tools to help you discover your own implicit biases and techniques to combat them.

Moderators
avatar for Sara Schairer

Sara Schairer

Founder, Compassion It
Sara Schairer is the founder and executive director of Compassion It, a nonprofit and global social movement whose mission is to inspire compassionate actions and attitudes.

Tuesday June 26, 2018 9:00am - 10:00am
Glass Room 202 C St, San Diego, CA 92101, USA

9:00am

Girls In Tech SD: Choosing your Career Path, the Different Types of Dev Roles in Tech
Limited Capacity seats available

Girls In Tech-SD brings you the third session under their "How Did You Get That Job" series. #DevSD is happy to put together a program that illustrates the different development roles you can have in tech. Join a panel of seasoned professionals as they reflect on their personal career journey, provide insight into their day-to-day and share feedback on what they wish they would have known prior. You will leave this session with a deeper understanding of where you can take your career and advice you would want if following in their footsteps. We will end the session with open Q&A from the audience. 

Moderators
avatar for Kimbra Brookstein

Kimbra Brookstein

Sr. Program Manager, Tech Women @ Intuit, Intuit
Kimbra is Sr. Program Manager of Tech Women @ Intuit. In this role she focuses on strategy and programming that helps attract, retain and advance Intuit's women technologists. Prior to Intuit, Kimbra was a founding team member of Dev Bootcamp San Diego where she was brought on as... Read More →

Speakers
avatar for Kalpana Bartlett

Kalpana Bartlett

Senior Staff Engineer Manager, Qualcomm
Kalpana graduated from University of Maryland with a BS in Electrical Engineering. She is a RF (Radio Frequency) Engineer and her job entails verification of RF transceivers over temp/volt/process.  I mentor young engineer and manage a group of engineers as my direct reports and... Read More →
avatar for Tatiana Ferreyra

Tatiana Ferreyra

Data Engineer, Viasat
Tatiana recently graduated from UC Berkeley, during which time she participated in a mentoring program for elementary school kids, Cal’s chapter for SWE, and the National Center for Women and Information Technology (NCWIT).  After graduation, she moved back to her hometown of San... Read More →
avatar for Juveria Kanodia

Juveria Kanodia

Sr. Development Manager, Mitchell International
Juveria is a Senior Software Development Manager at Mitchell International. She manages Mitchell’s popular product, Mitchell Connect, which currently processes hundreds of thousands of estimates & photos per month in US, CA and EU. She has teams of very smart developers reporting... Read More →
avatar for Bridget Kimball

Bridget Kimball

VP & Chief Architect @ Intuit Consumer Group, Intuit
Bridget is VP and Chief Architect at Intuit’s Consumer Group, focusing on products for personal tax and finance management.  Previous to Intuit, she was at Comcast and served as President of a joint venture developing next generation conditional access and security products for... Read More →
avatar for Saron Yitbarek

Saron Yitbarek

Founder & CEO, CodeNewbie
Saron is a developer and founder of CodeNewbie and host of the CodeNewbie Podcast, the Command Line Heroes podcast, and base.cs podcast.


Tuesday June 26, 2018 9:00am - 10:00am
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

9:00am

Building a High-Performance Startup Revenue Machine
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Startup Sales Scaling, Talent, Structure.
  • Scaling: For Seed & Growth Stage startups,  the challenges of each phase and what you need to go to the next-level.
  • Talent: What are the key people you need at the helm as you progress throughout your start-ups journey?
  • Structure: Processes, data, systems and analytics your business needs.
SDSW Marketing & Sales Track slack channelJoin SSD slack: https://sandiegostartups.herokuapp.com/Then join channel:  #sdsw-market-sales-trk


Moderators
avatar for James Hodges

James Hodges

Coach, eMpowered
James Hodges has been an Enterprise Account Executive and created partnerships with North America's largest Financial Institutions to evolve their data strategy.James drove growth of MX.com from 2 million to 28 million users.He studied at UC Berkeley and grew up in New Zealand.

Speakers
avatar for Shaun Savage

Shaun Savage

CEO, GoShare, Inc.
Shaun Savage is the CEO and Founder of GoShare. He is passionate about developing innovative mobile technology especially pertaining to the sharing economy and transportation. His professional experience in sales, business development and marketing gave him a solid foundation on which... Read More →
avatar for Olga Teplitsky

Olga Teplitsky

Sr Director Global Sales, Seismic Software
Driving Seismic Software Global Sales I create and grow relationships with innovative marketing and sales leaders for global B2B organizations in the Western US.Be human, explore, and have a conversation.


Tuesday June 26, 2018 9:00am - 10:00am
Copper Room - 228 202 C St, San Diego, CA 92101, USA

9:00am

Innovation and Design Thinking
Limited Capacity seats available

Innovation is powered by a thorough understanding of what people want and need in their lives. Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. In this talk, we will discuss:
  • What is Innovation - really
  • The principles of Design Thinking
  • How to use measured, analytical methods to realize business goals, attract new customers and retain and grow current customers for greater revenue

Speakers
avatar for Sean Van Tyne

Sean Van Tyne

Customer Experience Architect, Van Tyne Group
Sean is an International speaker, best-selling author, advisor and industry leader that helps organizations on their strategy, operations and processes to deliver innovative solutions with best-in-class experiences to increase customer advocacy that creates sustainable long-term... Read More →


Tuesday June 26, 2018 9:00am - 10:00am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

9:00am

Acquire Customers for Less Than They are Worth
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

It sounds simple: Get new customers for Less than they are Worth to your business... Well, it isn't. Most startups do not understand what their customer acquisition cost truly is (CAC by channel) nor how much a customer is worth (predicted LTV). Yet, prove you can satisfy this basic constraint and scale it, and success is imminent. Come learn how to measure and use these vital metrics.

Speakers
avatar for Austin Neudecker

Austin Neudecker

Co-founder | Product, Startup San Diego & Rev
Entrepreneur and mentor for startups. By day, Austin leads the charge at Temi.com, an automated speech recognition startup born from Rev.com (gig economy unicorn). Previously, Austin started several startups, went through Y Combinator, mentored at accelerators (TechStars, DreamIt... Read More →


Tuesday June 26, 2018 9:00am - 11:15am
Copper Room - 227 202 C St, San Diego, CA 92101, USA

10:15am

Building an Ecosystem For All
Limited Capacity filling up

Fostering a diverse and inclusive entrepreneurial ecosystem is challenging. It’s overwhelming just knowing where to start. CONNECT, Hera Hub, and the Downtown San Diego Partnership are contributing to the ecosystem in unique ways.

Join us as we tackle the following questions:
  • How can we build a more inclusive ecosystem? 
  • What are the best resources for Women in business?
  • What’s working in other parts of the country?
  • How does San Diego compare to other cities?


Girls in Tech’s, Lisa Rosenfelt, moderates this a remarkable panel highlighting resources for startups. Panelists include H. Puentes (CONNECT),  Felena Hanson (Hera Hub) and Alex Waters (Downtown San Diego Partnership).


Moderators
avatar for Lisa Rosenfelt

Lisa Rosenfelt

Co-Managing Director, Girls In Tech San Diego
Lisa has many roles in the startup scene, from co-running a startup, Graffletopia, to Client Service Manager at Diamond+Branch, a digital marketing agency, to a community leader at Girls in Tech SD and Startup SD. She strives to create opportunities for women to join the tech industry... Read More →

Speakers
avatar for Felena Hanson

Felena Hanson

Founder, Hera Hub
Hera Hub is a spa-inspired shared workspace and business accelerator for female entrepreneurs. With locations all over the US and Europe, Felena is on a mission to support over 20,000 women in the launch and growth of their business by the end of 2020.
avatar for H. Puentes

H. Puentes

Director of Outreach, CONNECT
Currently, H. serves as Director of CONNECT ALL at CONNECT, the oldest business accelerator in San Diego. H. leads and organizes government, business, community, and innovation leaders to help bring entrepreneurial resources to traditionally undeserved communities of San Diego.
avatar for Alex Waters

Alex Waters

Program Manager - Collaboratory for Downtown Innovation, Downtown San Diego Partnership
Startup Ecosystem Builder. Track Jacket Enthusiast. Recovering Existentialist. Lover of all seasons not called Winter.Stumbled into an education startup, fell in love with innovation and never looked back. I've spent years occupying the space between education, technology, and training... Read More →


Tuesday June 26, 2018 10:15am - 11:15am
Copper Room - 228 202 C St, San Diego, CA 92101, USA

10:15am

Online Advertising Basics in the Cannabis Industry
Limited Capacity filling up

Digital marketing overview in the Cannabis industry. Understanding why this industry is blacklisted from advertising through commonly used sources (Facebook, Google, Bing, and Twitter). Learning the basics of how digital display marketing works and the ins and outs of a creating a successful campaign.
 

Speakers
avatar for Christian Valdez

Christian Valdez

Founder & CEO, Traffic Roots
Christian Valdez is the founder and CEO of Traffic Roots, a digital ad network that is one of the first to bring digital advertising into the cannabis space. Christian brings leading industry ad network experience from serving as the COO at his previous position, along with advanced... Read More →


Tuesday June 26, 2018 10:15am - 11:15am
Glass Room 202 C St, San Diego, CA 92101, USA

10:15am

Forget Hiring 10x Engineers—Build a 10x Team
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Software development teams spend a lot of energy struggling to hire individual virtuoso developers—the “rockstars,” the “ninjas,” the “10x engineers.” While individual skill development is certainly important, recent research confirms what innovative engineering managers have known for a long time—even more important than hiring talented individuals is fostering a supportive environment for a team to collaborate most effectively. 
This talk will provide a suite of practical tools for building more productive and inclusive software development teams that value humility, empathy, and psychological safety. You’ll leave this talk inspired to ditch the silly titles and inflated egos, and instead seek out thoughtful, motivated, and humble humans who can accomplish much more together than any collection of “rockstars.”

Speakers
avatar for April Wensel

April Wensel

Founder, Compassionate Coding
April Wensel is the founder of Compassionate Coding, a conscious business that helps technical teams cultivate sustainable, human-­centered software development practices built on a foundation of emotional intelligence. She has spent the past decade as a software engineer and technical... Read More →


Tuesday June 26, 2018 10:15am - 11:15am
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

10:15am

Customer Centered Experiences Through Data
Limited Capacity filling up

At the center of all customer experience is data.  Join us to to explore the intersection of customer experience, brand goals and technology.  We will highlight industry trends and how business needs to adjust to ever-increasing customer expectations.

Target Audience: Growth Leaders, Marketing Teams, Customer Service/Success, Personalization
Professionals

Speakers
avatar for Chris Slovak

Chris Slovak

VP Global Solutions Consulting, Tealium
Chris is Vice President of Global Sales Solutions at Tealium, leading a global team of sales solution consultants and partnership solutions consultants. Serving as a key technical advisor, he helps customers, and potential customers, understand how Tealium's real-time customer data... Read More →


Tuesday June 26, 2018 10:15am - 11:15am
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

10:15am

Effective Sales Storytelling - Story Selling!
Limited Capacity filling up

Telling stories allows you to emotionally connect with prospects.
People buy from people they like, so building an emotional connection quickly is important.
Important for successful fundraising & hiring as well as product sales.

Target Audience: Marketing & Sales people for startups active in a market.

Moderators
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.

Speakers
avatar for Dave Franco

Dave Franco

Owner, Linkbook
Initially an advertising copywriter in New York, Dave's life changed when he was asked to write a story and saw the kind of power that stories had to change lives. He has written scores of commercials, stories and features plus four books and now speaks to groups on the power of... Read More →


Tuesday June 26, 2018 10:15am - 11:15am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

10:15am

Mapping customer experiences
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Ever wish your whole team would understand what your users are going through? Find yourself wondering how a single interface fits in the larger picture? Do you want an understanding of your user’s experience across multiple screens in your digital product?

Sounds like it’s time to map your customer's experience!

Join this workshop to learn what your customers are doing, thinking, and feeling when they use your product. Additionally, you'll learn to identify common themes and think of new ideas that directly solve your users' existing challenges.

Speakers
avatar for Brian Bimschleger

Brian Bimschleger

Head of Strategy, Arthur
Brian is the Head of Strategy at Arthur and leads professional UX training. At agencies, he designed, built, and scaled products in telecom, global application-to-person (A2P) messaging, and source code management (SCM) industries. Outside of work, he loves the Patriots, whiteboards... Read More →


Tuesday June 26, 2018 10:15am - 12:30pm
Silver Room 202 C St, San Diego, CA 92101, USA

11:30am

Startup Branding:  Developing Your Brand Strategy to Get Market Traction
Limited Capacity filling up

Brand and story development are vital to a startups success. However, many people treat it as a "fun" project they can do themselves, with a show of hands, or something that should be attended to after they've built their product. Truth be told, your business will never succeed without customers and customers are attracted to a brand / product story above features and benefits. We'll discuss a real world case study of how a San Diego startup generated over $1 Billion in sales with no advertising by focusing on brand and storytelling at the outset.

If you can't tell your brand story well it will be challenging for others to take a leap of faith and join you on your entrepreneurial journey.

Whether it is co-founders, team members or investors everyone needs something to believe in to commit their time and resources. This presentation will give you insights as to what questions you should be asking yourself to help find a powerful narrative to power your marketing strategy.

Speakers
avatar for Dean Hollander

Dean Hollander

Founder / CEO, ABRACADABRA
Dean was named CMO of the Year in 2016 by the Internet Marketing Association (IMA) for his unique brand engagement strategy work. He most recently served as CMO at Renovate America where he helped generate over $2.5 Billion in financings in under 4 years, making it one of the fastest... Read More →


Tuesday June 26, 2018 11:30am - 12:30pm
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

11:30am

Intelligent Fintech @ Intuit
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Intuit has done what every company today must learn to do, disrupting itself continuously,” according to Fortune in 2017. Intuit’s latest self-disruption is a massive investment in AI, ML and the infrastructure that supports it, in order to inject intelligence in to every part of our 30-year-old business. In this talk, James Jennings, Senior Manager – Data Science at Intuit, gives an overview at the AI/ML landscape at the company, the makers of TurboTax, Mint and Quickbooks, and talks about the trends we’re seeing in intelligent fintech.

Speakers
avatar for James Jennings

James Jennings

Senior Manager, Data Science – Consumer Finance, Intuit
James Jennings is a Senior Manager – Data Science at Intuit, and is responsible for data science in Intuit’s consumer finance products (Mint, Turbo). Before moving to data science, James spent over a decade in software development as an engineer, architect, manager and entrepreneur... Read More →


Tuesday June 26, 2018 11:30am - 12:30pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

11:30am

Cannabis Sales and Marketing Basics
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

How to sell and market a cannabis company without running afoul of the regulations. Using social media influencers to produce content for the brand in an authentic way.

Speakers
RL

Ryan Lange

Vice President of Marketing & Business Development, Outliers Collective (OutCo)
Vice President of Marketing, Ryan Lange is an entrepreneur with an extensive background in creative arts and digital media. Known for his work with famous artists like Alicia Keys, Kanye West, U2, the Foo Fighters, and Chance the Rapper. Ryan's work has been featured on the Today... Read More →
BR

Betsy Romero

Sales, Outlier's Collective (OutCo)
Betsy has over 20 years of experience launching successful brands and driving exceptional sales growth. She worked for the action sports industry, which contains a surprising number of parallels to the cannabis space. Betsy drove sales for Transworld Magazine, Famous Stars and DC... Read More →


Tuesday June 26, 2018 11:30am - 12:30pm
Glass Room 202 C St, San Diego, CA 92101, USA

11:30am

Sales Presentations That Win Business
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Great Sales communications are Customer journey centric.
Chris Stock shares the art of making sales presentations that win business.
This M&S Track session will help startups prepare mesmerizing sales presentations to emotionally connect with prospective Customers.

Moderators
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →

Speakers
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Tuesday June 26, 2018 11:30am - 12:30pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

11:30am

Lean Canvas: Capture your idea in 20 minutes versus 20 weeks
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

You have a brilliant idea: a solution to an important problem, an innovative technology burning in your brain, or a team that can do anything.  Where do you begin in turning your idea into a business? The Lean Canvas is a 1 page framework to conceive, discuss, and evaluate your idea.  Compared to writing a business plan which can take several weeks or months, you can outline multiple possible business models on a Lean Canvas in one afternoon. This workshop will introduce the Lean Canvas and walk you interactively through the nine elements of your business’ key drivers. Come prepared to participate -- this isn’t just theory, but action-oriented planning for your success.

NB: Sessions starting at 11:30 AM are brown bag lunch sessions.  Bring your lunch with you to eat while you work.

Moderators
avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

Speakers
avatar for Paul Bannister

Paul Bannister

Founder & CEO, Kudani & Designrr
San Diego based Founder of Content marketing platforms Kudani.com and Designrr.io. Previously CTO for 3 successfully sold startups in HR and Recruitment based in London.
avatar for Sharon Hunt

Sharon Hunt

Senior Product Manager, TurboTax, Intuit
Sharon has been building software products since 2012, ranging from new-to-market concepts for early stage startups to innovations on established, market-leading products.  She currently leads product within the core TurboTax business, working with data science and compliance experts... Read More →
avatar for Sridhar Nagarajan

Sridhar Nagarajan

Product and Business Leader
Sridhar is an expert in bringing customer-focused SaaS products to a global market. Most recently he built the go-to-market team at Ecwid, a startup helping democratize e-commerce. He spent almost a decade at PayPal, scaling their product team and building a global payments solution... Read More →
avatar for Shirin Rejali

Shirin Rejali

Director of Product Marketing, PayLease
Shirin is Director of Product Marketing at PayLease, an online payments and billing provider for property management companies. She has over 18 years of experience in product marketing and customer engagement focused on B2B technology solutions and SaaS.
avatar for Devang Thakkar

Devang Thakkar

CEO/Founder, Product Management Training
Devang Thakkar is an entrepreneurial executive with over 15 years of global experience in developing and launching software and technology products. He has led corporate teams and startups to launch several technology businesses in various industries including SaaS, Desktop, and Enterprise... Read More →


Tuesday June 26, 2018 11:30am - 1:30pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

11:30am

DoWhop Freelancer Fair
For the first time in Startup Week history, freelancers of all backgrounds are invited to display their skills at the inaugural DoWhop Freelancer Fair. Flipping the tables on finding talent, exhibitors will showcase what they do through small, in person interactions (a.k.a. DoWhops). Attendees will meet local developers, designers, and innovators at this hands-on fair. 

Local startup DoWhop connects people through shared experience. This fair will connect independent contractors, consultants, freelancers, and solopreneurs with potential clients, colleagues, and friends. Share what you do by registering here: www.dowhop.com/freelancer

Startups & Entrepreneurs: need talent? Stay local! San Diego is full of talented individuals willing to share their expertise with you. Book online, meet in person –  www.dowhop.com. 

We hope you will join us on Tuesday: swing by the fair, and DoWhop you love! 


Tuesday June 26, 2018 11:30am - 2:30pm
Civic Center Plaza 202 C St, San Diego, CA 92101, USA

12:30pm

Building and leading a high performance team
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Are you leading a fast growing organization as a founder, have just been promoted to a position of leadership, or just want to brush up on your management skills? This session will guide you along the initial, critical steps towards transitioning into leadership and effectively building and managing a team in an early stage healthcare company.

Speakers
avatar for Greg Trueblood

Greg Trueblood

Insigniam
Gregory Trueblood leads front-line teams to embed breakthrough performance, transform corporate culture, and build innovation ecosystems. His work includes helping speed product launches and formulating product strategy, securing millions of dollars in additional value for his cl... Read More →


Tuesday June 26, 2018 12:30pm - 2:00pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

12:30pm

M&S Track: Brown Bag Lunch Workshop - Building Sales Comp Plan
Limited Capacity seats available

Introductory essentials of building a sales comp plan for SaaS and other ISA roles.
This is a workshop .. bring your notebook, do the work for your business, and get feedback.
Outcomes are how to hire, retain, and motivate salespeople to perform with a startup perspective.

Target Audience: Leadership Execs & Sales Management for Seed & Growth Stage companies.
Others welcome.

This Brown Bag Workshop will start on time.
Please have your lunch organized and be at venue on time.

Speakers
avatar for Hillary Anne

Hillary Anne

VP of Sales & Operations, Agentology
Hillary is a motivated entrepreneur with a passion for people, products, process, and sales. Hillary has mindfully built and scaled sales teams & operations. She has also developed National recruitment, training & retention programs to improve the bottom line.


Tuesday June 26, 2018 12:30pm - 2:00pm
Golden Hall - Breakout B 202 C St, San Diego, CA 92101, USA

12:45pm

Podcast Club: Lunch and Listen #1
Limited Capacity seats available

Dez Traynor of Intercom on Business Strategy

Tuesday June 26, 2018 12:45pm - 1:45pm
Glass Room 202 C St, San Diego, CA 92101, USA

1:00pm

Founders Panel
Limited Capacity seats available

Join local startup entrepreneurs for a panel on work/life balance, and what tactics they use to turn off and refresh their minds.

Please RSVP here:
https://refreshoasis.splashthat.com/

Speakers
avatar for Ryan Berman

Ryan Berman

Courageous Brands
Ryan Berman is the founder of Courageous: a consultancy that builds and leads Courage Brands™. Berman has developed meaningful stories for major brands including Caesars Entertainment, Hilton, Major League Baseball, New Era, PUMA, Subway and UNICEF. Berman believes that courage... Read More →
avatar for Liberty Bernal

Liberty Bernal

President, EnVie Fitness
In 2001 Liberty founded what grew to be a 65 unit fitness franchise in just a few short years called Liberty Fitness, making her the youngest female franchisor in history. Prior starting her own franchise Liberty was a double franchise co-owner with Curves from '98-2000. Over the... Read More →
avatar for Mika Leah

Mika Leah

President, Goomi Group
Entrepreneur Mika Leah is a mother, a young heart disease survivor and an inspiring public speaker. Her story has been featured in prominent news outlets such as CNN, Shape and Women’s Fitness, and she is an ambassador for the American Heart Association. Mika has survived 5 heart... Read More →
avatar for Adam Riggs-Zeigen

Adam Riggs-Zeigen

CEO, Rock My Run
Adam is co-founder and CEO at Rock My World Media, a digital health & fitness company focused on helping people lead more active lives. Adam is a mobile industry veteran who oversees the company’s strategic direction and product development. Prior to founding Rock My World Media... Read More →
avatar for Dmitry Shapiro

Dmitry Shapiro

CEO, Metaverse
Dmitry is the founder and CEO of GoMeta, Inc., an augmented reality platform company based in San Diego. He also created the video sharing site Veoh in 2005 which was launched a few months after YouTube. Shapiro also served as the CTO at MySpace, before moving on to Google where he... Read More →



2:00pm

How I Got Funded
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Friends, family and potentially a grant have gotten you to your initial proof of concept, but how do you take your promising technology to the next level? Join us for a fireside chat between an innovator and on of their investors, where they’ll discuss what it takes to attract investment at an early stage.

Moderators
avatar for Dean Rosenberg

Dean Rosenberg

President, Tech Coast Angels
An entrepreneur since 1989, Dean has raised $30M+ in venture capital, created hundreds of jobs (and a few marriages), and had way more failures than successes. His software company, AIRSIS, Inc. was acquired in 2014. Dean is now a "professional" angel investor and is active in over... Read More →

Tuesday June 26, 2018 2:00pm - 3:00pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

2:00pm

Building a Brand in Cannabis
Limited Capacity filling up

An overlook at how "simple" can be extremely powerful while working to build a brand in the Cannabis industry.  Lincoln and Ryan will explain why the first products on the market aren't always the most successful, and how to unlock the power of social media to grow your brand.

Speakers
avatar for Lincoln Fish

Lincoln Fish

CEO at OutCo & Chairman at Real Wellness, Outliers Collective (OutCo) & Real Wellness
With more than 30 years experience as an entrepreneur, Lincoln possesses a formidable background in strategy, finance, marketing, and sales. Lincoln is a graduate of the Wharton School of Finance and Commerce at the University of Pennsylvania. Lincoln recently resigned his position... Read More →
RL

Ryan Lange

Vice President of Marketing & Business Development, Outliers Collective (OutCo)
Vice President of Marketing, Ryan Lange is an entrepreneur with an extensive background in creative arts and digital media. Known for his work with famous artists like Alicia Keys, Kanye West, U2, the Foo Fighters, and Chance the Rapper. Ryan's work has been featured on the Today... Read More →


Tuesday June 26, 2018 2:00pm - 3:00pm
Glass Room 202 C St, San Diego, CA 92101, USA

2:00pm

Getting your Launch Marketing Sh!t Together: What you need and how to use it.
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Launch marketing is tough. Little or no data to draw from, even less time to execute, and not a lot of runway to get it right.

We’ll talk through the MVPs of your essential marketing assets to get started and how to use them to create something actionable.
  • Building your marketing personas
  • Mapping your buyers journey
  • Identifying your key messages
  • Planning actual campaigns and content
The result is a part-time marketer’s dream: An actionable, strategically-informed content plan, complete with measurable goals!

Speakers
avatar for Lindsay LaShell

Lindsay LaShell

Owner, Director of Strategy, Diamond and Branch
Lindsay Dayton LaShell entered the workforce at the peak of the first dot-com bubble, where she learned about digital product management, usability, business management and spending your investors’ money on beanbags and pizza. Since then, she’s worked for funded startups, bootstrapped... Read More →


Tuesday June 26, 2018 2:00pm - 3:00pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

2:00pm

Minorities Doing Crazy Sh*t
Limited Capacity filling up

Nammu is a robotic fish which promises to save the seas. Beartha safely harvests energy from organic waste. Nanome makes virtual reality software. What do these all have in common? They’re led by diverse founders and co-founders who are doing some crazy sh*t!

H. Puentes, from CONNECT, moderates this panel of founders who think BIG! Panelists include Liane Thompson (Aquaai),  Lydell Aaron (Beartha), Edgardo Leija (Nanome) and Julio de Unamuno IV (Lab Fellows).

Moderators
avatar for H. Puentes

H. Puentes

Director of Outreach, CONNECT
Currently, H. serves as Director of CONNECT ALL at CONNECT, the oldest business accelerator in San Diego. H. leads and organizes government, business, community, and innovation leaders to help bring entrepreneurial resources to traditionally undeserved communities of San Diego.

Speakers
avatar for Lydell Aaron

Lydell Aaron

Founder, Beartha
Lydell helps companies accelerate their ideas into market-ready products.He has hands-on experience designing and building advanced and custom computer systems from the ground up. He has a firm grasp on all engineering principles so that he can cross over and communicate with all... Read More →
avatar for Julio de Unamuno IV

Julio de Unamuno IV

Co-Founder & CEO, LabFellows
Mr. Julio de Unamuno IV was just a brown kid from Chula Vista when he became a father at 19. Today, Julio is Co-Founder & CEO at LabFellows where he leads a diverse team of 90%+ minority men and women building SaaS life science operations platform fulfilling their vision for world... Read More →
avatar for Edgardo Leija

Edgardo Leija

Chief Experience Officer (CxO) and Co-Founder, Nanome
Edgardo is a User Experience and Interaction Designer with an entrepreneurial spirit.He graduated from UC San Diego with a B.S. in Cognitive Science specializing in Human Computer Interaction and a minor in Computer Science.He is passionate about developing innovative ideas through... Read More →
avatar for Liane Thompson

Liane Thompson

CEO, Aquaai
Extensively worked/lived in the US, Europe, Middle East, LATAM as a foreign correspondent. Now CEO of Aquaai: Intelligence Below the Surface "Saving the Seas" using AI, computer vision & biomimetic fishlike platforms that gather data from oceans and waterways. FaaS Fish as a Serv... Read More →


Tuesday June 26, 2018 2:00pm - 3:00pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

2:00pm

Delivering Personalized Experiences at Scale
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

How do you create real-time personalized experiences for millions of customers? At Intuit, the makers of TurboTax, QuickBooks and Mint, the Decision Engine team works to solve for this challenge by enabling AI and ML capabilities. In this intermediate level session, Harrison Tsai and Rahil Dedhia share how they use engineering to give customers a personalized experience of their finances. Learn how to leverage data and the cloud to create a fast and reliable system that delivers machine learned insights at scale.
 

Speakers
avatar for Rahil Dedhia

Rahil Dedhia

Software Engineer, Intuit
Rahil is a software engineer working on the Decision Engine team for Intuit TurboTax within the data organization. He is originally from Westchester County, New York, and has a bachelor's degree from Olin College of Engineering in Needham, Massachusetts, where he studied Electrical... Read More →
avatar for Harrison Tsai

Harrison Tsai

Software Engineer, Intuit
Harrison is a born & raised Texan who left for better weather. He graduated from UC Berkeley with a degree in Electrical Engineering & Computer Science. During his time in the Bay Area, he has interned at Beyond, Broadcom, Salesforce, and Trulia. On campus, he was involved with IEEE... Read More →


Tuesday June 26, 2018 2:00pm - 3:00pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

2:00pm

Sales Skills for Winning Sales, Raising Capital, and Hiring An A-Team
Limited Capacity seats available

The Art of Questioning .. productive salespeople ask impactful business questions and listen.
Startup fundraising and hiring are also Sales. Really.
Leads are great, prospects are better, SALES RULE!
Questioning & Listening skills can separate successful Startups from new venture roadkill.
Presentation will include audience roleplay.

Target Audience is everyone at Startup that interacts with potential Customers, hires people, and works to win investors.

Speakers
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Tuesday June 26, 2018 2:00pm - 3:00pm
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

2:00pm

It’s not stalking; it’s research: Watching your user in their real life environment
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The best way to "fall in love with the problem" is to make a date with ethnographic research. Observing someone in their natural environment allows you to understand how they work and what they need to be effective. How do you convince someone to let you watch them in order to get critical data to help inform how to design your product offering?  
This interactive workshop will provide you tools and tricks to successfully immerse yourself in the world of the user. Attendees will learn how to successfully facilitate this type of onsite ethnographic research and how to translate those insights into product requirements.

Moderators
avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

Speakers
avatar for Babak Forutanpour

Babak Forutanpour

Head of Product and Strategy, The Brilliant Co.
Babak has over 25 years experience designing technical systems that delight. His research has been awarded over 110 patents, credited in 4 feature films, and his product inventions have been seen on ABC's The Toy Box and NBC's Today Show, CBS and Fox Morning News, Gizmodo, Inc., and... Read More →
avatar for Tara Jensen

Tara Jensen

Lead UX Architect, Marine Business Unit, InnovaSystems
Tara is President of SDXD Professionals Network and Lead UX Architect at InnovaSystems, where she has been training the company on the how-to's of user research. She is well versed in complicated problems, given her experience working in the speech recognition industry and Department... Read More →
avatar for Julie Morgan

Julie Morgan

User Experience Designer, Qualcomm
Julie Morgan is a UX design lead at Qualcomm, where she creates insights, and scales interactions for desktop, mobile and web software in B2B and B2C spaces. She is the founder of Designing Women, a group that champions and amplifies female UX professionals. Julie looks for inclusive... Read More →
avatar for Teena Singh

Teena Singh

UX Strategy and Customer Insights, ServiceNow
User experience professional with over a decade of expertise in designing user experiences. Teena works at the intersection of customer engagement, user experience and product strategy. Her passion and experience lies in advocating the user's needs, improving their experience and... Read More →


Tuesday June 26, 2018 2:00pm - 4:15pm
Silver Room 202 C St, San Diego, CA 92101, USA

3:15pm

Starting a Company – Why it’s Personal
Limited Capacity seats available

You can say that entrepreneurs are risk takers – starting a company can easily be compared to tipping over the edge of a black diamond ski slope. But what makes the often times daunting journey as an entrepreneur worth it? Come hear the origin stories of some of SD’s rising stars in biotech, and learn about their successes, challenges, and what it takes to “make it” in the world of healthcare.

Moderators
avatar for Mike Krenn

Mike Krenn

President, SDVG

Speakers
avatar for Stephanie Culler

Stephanie Culler

CEO, Persephone Biome
As co-founder and CEO of Persephone Biome, Stephanie oversees the company’s strategic growth and directs the discovery, and product development platforms of the company. Dr. Culler has over seven years of industrial experience in synthetic biology as a senior scientist at Genomatica... Read More →
avatar for Travis Stiles

Travis Stiles

CEO, Novoron Bioscience
Novoron Bioscience is developing novel therapeutic approaches to address disorders of the central nervous system. Dr. Stiles has spent the last decade studying the mechanisms underlying regenerative failure in the central nervous system (CNS). His work led to discoveries of novel... Read More →
avatar for Ping Yeh

Ping Yeh

CEO, StemoniX


Tuesday June 26, 2018 3:15pm - 4:15pm
Golden Hall - Breakout B 202 C St, San Diego, CA 92101, USA

3:15pm

Diversity & Inclusion in Startups & Co-working Spaces: Inside the Numbers
Limited Capacity filling up

The Startup community and coworking spaces in San Diego need more diverse faces, voices and thoughts.
What can be done to grow and create spaces that encourage diverse peoples, ideas and connectivity?
What are the current trends that are making or breaking the ability to thrive as a community of Innovation?

Speakers
avatar for Johnathan Adlam

Johnathan Adlam

Co-Founder, Gen Lab Cowork
Johnathan Adlam is Green Building Consultant in San Diego, CA originally from Queens, NY. Johnathan recently co-founded a Coworking Collaborative with the primary focus of bringing diversity and inclusion to the coworking community element. Gen Lab is a Diverse Cowork Collaborative... Read More →


Tuesday June 26, 2018 3:15pm - 4:15pm
Glass Room 202 C St, San Diego, CA 92101, USA

3:15pm

How to Build a Global Startup
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Growth Hax will share their experience to help startups understand the challenges in launching outside of the USA.

Speakers
avatar for Rob  Ryan

Rob Ryan

Storyteller. Relationship Builder. 4x Founder/CEO, GrowthHax
Proudly borne in the USA but presently living as a Nomad Founder throughout Latin America and Los Angeles area. He and his collaborators are positively impacting the lives of entrepreneurs through their company by helping entrepreneurship organizations to create world class mentorship... Read More →


Tuesday June 26, 2018 3:15pm - 4:15pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

3:15pm

Drive SaaS Growth With Customer Success
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

What makes Customer Success a necessary philosophy and discipline in a SaaS business? How (and when) do you build a Customer Success team? Where does customer acquisition and customer retention overlap--and where do they conflict? How do you address "sales debt" in an organization?

Moderators
avatar for Shawn Bridgeman

Shawn Bridgeman

Director of HR & Business Design, Pet Desk
At PetDesk, my mission is to build repeatable processes that enable scale and to build & coach the team that accomplishes our audacious goals.Strong track record of fostering innovation and employee engagement in growing and evolving organizations. Passionate about about aligning... Read More →

Speakers
avatar for Alice Ewell

Alice Ewell

Director, Customer Success, Seismic
Alice is Director of Customer Success at Seismic and is passionate about helping customers realize business value. Alice has experience scaling success teams to meet the needs of customers during rapid growth. Seismic is one of the fastest growing companies in San Diego, with average... Read More →
avatar for Shona Fenner

Shona Fenner

Director of Customer Success, PetDesk
At PetDesk, Shona works to develop and grow the post-sale team. PetDesk emphasizes Customer Success in all stages of thr customer journey and she has the opportunity to mold and encourage that focus! Using her experience is sales, customer support, and customer success Shona demonstrates... Read More →
avatar for Ari J Hoffman

Ari J Hoffman

Customer Success Fanatic, MindTouch
Ari Hoffman prioritizes customer success at the heart of all business endeavors. Focusing on actionable insights that increase customer success rates while deepening core relationships, Hoffman was brought in for his collaborative approach to business and his community influence... Read More →
avatar for Tiffany Morin

Tiffany Morin

Director, Client Strategy, Gimbal
Tiffany Morin is the Director of Client Strategy at Gimbal. She has experience in the digital and database marketing space managing Fortune 1000 technology customers, Big Box Retailers, and Out Of Home Advertisers. She has experience scaling customer success and post-sale departments... Read More →


Tuesday June 26, 2018 3:15pm - 4:15pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

3:15pm

Choosing the Right Tech Stack
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Choosing the right technological infrastructure is crucial. Learn about popular tech stacks, such as MEAN/MERN vs PHP to a broader scope in the cloud.  New approaches are changing the way we think about tech stacks as we move from monolith to microservices.  

Speakers
avatar for Benji Koltai

Benji Koltai

CTO, Galley Solutions
Benji Koltai is the co-founder and CTO of Galley Solutions, a B2B software platform for large food producers enabling increased profit margins through data insights and integrated daily-operations workflows. Benji recently moved to San Diego from San Francisco where he was a founding... Read More →
avatar for Igor Mameshin

Igor Mameshin

CTO, Agile Stacks
Igor Mameshin is the Co-Founder & CTO of Agile Stacks, a cloud automation startup that provides DevOps platform for infrastructure and application stacks, with focus on container based and AI/ML stacks. Igor has over 20 years of distributed system architecture and software engineering... Read More →
avatar for Eric Weiss

Eric Weiss

Fractional CTO and Product Development Consultant, Voyagent
I have been a hacker and technophile since I was a child. I've always been obsessed with building cutting edge products. I've worked in almost every product role, including software developer, dev ops, IT, project manager, product manager, systems analyst, and Chief Technology Officer... Read More →


Tuesday June 26, 2018 3:15pm - 4:15pm
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

3:15pm

Startup CEOs Are Sales Person In Chief & Startup Team Sales
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

CEO/Founders are Startups' first salesperson.
CEOs must be wary of prospects taking advantage of their authority.
How to manage Startup CEOs as the Sales Team grows and how the CEO needs to becomes a Sales Manager, are critical to successful business growth.

Target audience is Startup CEOs, people with Business Development and Sales responsibilities.

Speakers
avatar for Taylor Cavanah

Taylor Cavanah

CEO, PetDesk
Taylor - CEO of PetDesk - manages everything on the business side and a little of the technical. PetDesk pivoted from social location networking to gaming hardware and finally found our place in the pet industry with a mobile SaaS CRM for pet care providers like vets and groomers... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Tuesday June 26, 2018 3:15pm - 4:15pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

4:00pm

Startup Mentoring Sessions
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Who is it for?
Entrepreneurs. Whether you are in ideation or coping with the very-good-problem of growth, we want to help. We're grateful to have Apple's support. Come meet our team, get meaningful feedback and next steps, and find out more about the programs we run every week at Apple Stores to support and highlight the best entrepreneurs in our community.

What is it?
Meet your future self. Free 15-minute mentoring sessions with seasoned startup professionals.  

Why?
We know creating a startup can be difficult. If you don't know what you don't know, how can you find out? We have made it our mission to give back by helping with mentoring, connections, and information about tools and programs that can help.

How do you sign up? That's easy. There are three steps:
  1. Add this session to your My Sched agenda.
  2.  Click here to complete this survey that will help us intelligently match you with a mentor:
  3. When you submit the survey, you'll see a link in bold. Click it to reserve your session. Just ONE session per startup please.
  4. After your session is reserved, you'll receive a confirmation message and information about how to prepare for your session so you can get the most out of your time with your mentor.  

About Fōkcus
Fōkcus assesses entrepreneurs to intelligently match them with business mentors. Our platform is supplemented with events called "City Highlights," which we deliberately populate with diverse entrepreneurs and mentors, making it easier for all types of entrepreneurs to meet their future selves.

Each City Highlight features one venture and approximately six mentors, including Apple Business Pros and Apple Creative Pros. Apple provides event support staff and hosts our events in the newly renovated “Town Square” retail spaces. The events take place during normal store hours in a dedicated area of the store. Each session focuses on a specific business challenge and the mentors function like an advisory board during the session. We can help with strategic, technical, creative, and operational aspects of your business.

City Highlights mentoring sessions are weekly at the Apple Store in San Diego (UTC) and Los Angeles (Century City). We're planning to expand to San Francisco in the next few months.

With access to people who have "been there, done that," you can face your toughest business challenges. Whether you are in ideation or coping with the very-good-problem of growth, we want to help.

6:30pm

Fireside Chat with Arlan Hamilton & Liane Thompson
Limited Capacity seats available

Join us for our keynote with Arlan Hamilton, the high-profile investor behind VC firm Backstage Capital - one publication recently dubbed her "America's hottest VC" Hamilton - who, as a lesbian black woman, is a pioneer in the overwhelmingly white and male world of VC - has dedicated the fund to minimizing funding disparities in tech by investing in founders who are of color, women and/or LGBT. Backstage has invested nearly $5 million into more than 80 companies to date, including San Diego-based Aquaai. The company, founded by CEO Liane Thompson, uses biomimetic platforms to gather marine data. The event will include a fireside-style chat between Hamilton and Thompson.

Speakers
avatar for Arlan Hamilton

Arlan Hamilton

Managing Partner, Backstage Capital
Arlan built a venture capital fund from the ground up, while homeless. She is the Founder and Managing Partner of Backstage Capital, a fund that is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are of color, women, and/or LGBT. Started... Read More →
avatar for Liane Thompson

Liane Thompson

CEO, Aquaai
Extensively worked/lived in the US, Europe, Middle East, LATAM as a foreign correspondent. Now CEO of Aquaai: Intelligence Below the Surface "Saving the Seas" using AI, computer vision & biomimetic fishlike platforms that gather data from oceans and waterways. FaaS Fish as a Serv... Read More →


Tuesday June 26, 2018 6:30pm - 7:30pm
Golden Hall - Main Stage 202 C St, San Diego, CA 92101, USA

7:30pm

Getting Funded: With The Area’s Top Women Investors
Limited Capacity seats available

Want to learn about how to get your start-up funded, or interested in investing in startups yourself? Join us for the second half of our keynote to learn how investors think and what you can do to increase your chances of funding. Learn from angels, venture capitalists and a family office how they source deals, what they look for in companies, about their due diligence process and what they are doing to fund more diversity.

Moderators
avatar for Victoria Lakers

Victoria Lakers

President, Frank M&C
After working in investor relations and capital raising for Apollo, one of the world's largest private equity firms and launching a new fund for a $400M real assets investment manager, Victoria moved to San Diego to start, scale and sell a marketing & signage company. Victoria is... Read More →

Speakers
avatar for Ellen Chang

Ellen Chang

Chair, Wharton Angels
Ellen Chang is an experienced defense innovation professional working in areas from aerospace to informatics. She has over 25 years of experience in strategy, business and product development, and systems engineering in the technology and aerospace industries. Ellen cofounded LightSpeed... Read More →
avatar for Arlan Hamilton

Arlan Hamilton

Managing Partner, Backstage Capital
Arlan built a venture capital fund from the ground up, while homeless. She is the Founder and Managing Partner of Backstage Capital, a fund that is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are of color, women, and/or LGBT. Started... Read More →
avatar for Jenn Kercher

Jenn Kercher

President & General Counsel, Section 32
Jennifer Kercher is President and General Counsel of Section 32.  Prior to joining Section 32 in August 2017, Jennifer was General Counsel of GV (formerly Google Ventures) for 7+ years, overseeing all fund legal and regulatory matters. Until December 2015, Jennifer also supported... Read More →
avatar for Allison Long Pettine

Allison Long Pettine

Founder & President, SEED San Diego
Allison Long Pettine is an investor and entrepreneur who is passionate about finding and empowering visionaries uniquely destined to change the world. She recently founded Ad Astra Ventures, a fund dedicated to empowering founders of high growth startups with at least one female co-founder... Read More →
avatar for Caitlin Wege

Caitlin Wege

Partner, MooDoos Investments
Caitlin is an experienced angel investor and advisor to several early-stage companies throughout North America. She serves on the board of portfolio company Contract Pharmaceuticals Limited, in Mississauga, Canada. In addition to her role at MooDoos, she is an active member of Tech... Read More →


Tuesday June 26, 2018 7:30pm - 8:30pm
Golden Hall - Main Stage 202 C St, San Diego, CA 92101, USA
 
Wednesday, June 27
 

9:00am

1 Million Cups San Diego: A live pitch from a real startup company
Limited Capacity seats available

Founded by the Kauffman Foundation, 1 Million Cups is a free program designed to educate, engage, and connect entrepreneurs with their local communities. As of now, 1 Million Cups is in more than 180 communities across the nation. In San Diego, one startup company will come in every week to give a 6-min pitch and get feedbacks from the community. This week, Jay Clark will come to pitch his Kickstarter funded gaming company -Ello LLC. By watching a live pitch and participating in the Q&A session, you will experience entrepreneurship first hand! Free coffee will be provided at the event. After the pitch, feel free to stay and play the latest game Ello LLC created and make new connections!

Speakers
avatar for Jay Clark

Jay Clark

Co-founder, Ello LLC



Wednesday June 27, 2018 9:00am - 10:00am
DeskHub 2159 India Street, San Diego, CA 92101

9:00am

From Bench to Blockbuster
Limited Capacity seats available

The days of a long and complex tech transfer are behind us. With a wealth of universities and research institutes in San Diego, there are endless technologies with huge potential for success when commercialized. What does it take to turn a seed of an idea into a thriving biotech company? Hear from a panel of tech transfer experts, entrepreneurs and funders who’ll share their experiences on advancing innovations conceived in a university or institute.

Speakers
avatar for Stephen Flaim

Stephen Flaim

President & CEO, CardioCreate, Inc.
Steve has held sr. management roles at J&J, the Squibb Institute for Medical Research, Alliance Pharma, Trega Biosciences & Galileo Pharma. He's a Fellow of the American College of Cardiology, the American Heart Association, the American College of Clinical Pharmacology, & more.
avatar for Ruben Flores-Saaib

Ruben Flores-Saaib

Director of Commercialization for the Office of Innovation and Commercialization, UCSD
Rubén manages the workflow of inventions to licenses and startups arising from academic inventions. Prior to UCSD, he was VP of Business Development and Technology Transfer for the Los Angeles BioMedical Research Institute at Harbor UCLA Medical Center.
avatar for Greg Horowitt

Greg Horowitt

Director of Innovation, UC San Diego
Greg Horowitt is a serial entrepreneur, investor, author, and innovation systems architect.   He is currently a partner at Kai Capital and a founding partner in their innovation incubator, Kai Labs, as well as a member of the Society of Kauffman Fellows.  He is the Director of Innovation at... Read More →
avatar for Silvia Mah

Silvia Mah

Executive Director, Hera Labs; Co-founder, Adastra Ventures, Hera Labs; Adastra Ventures
Dr. Silvia Mah is a leading advocate for empowering women-owned & diverse businesses on a global level. Her mission is to promote, nurture, and invest in transformational startups that allow women & diverse founders to excel around the world.
avatar for Tommy Martindale

Tommy Martindale

Director, Technology Transfer Office, SDSU Research Foundation
Tommy is responsible for the protection and commercialization of technologies developed at SDSU. He supports SDSURF by managing its portfolio of IP that stems from faculty inventions, evaluating the market potential for those inventions, and commercializing SDSURF's technologies through... Read More →


Wednesday June 27, 2018 9:00am - 10:00am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

9:00am

Escape the quicksand: a practical guide to successful growth
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Cultivate the essential mindsets for success that sustain the long-term growth you need. We’ll have you rethinking your value proposition, reframing your perspective and making the smart financial decisions that will right your path, and give you practical guidance to success.
In this talk, we'll discuss:
  • Shifting the frame to find the right story to communicate. Stories develop relationships and frame the experience. Learn how to reframe your narratives to move past tactical messaging.
  • The duality of being present with a focus on the future: smartening up your business choices to build with intention, partner with honesty, and use your finances strategically.
  • Cultivating audience and client mentors to stay honest to the product’s true value to your market.
Sit in on this talk and learn the essential mindsets you need to successfully structure for growth. This practical discussion will refocus your mind and help you become a great founder or CEO.


Speakers
avatar for Kristine Angell

Kristine Angell

CEO, Hopscotch Labs
Kris Angell, CEO of Hopscotch Labs, gives you confidence in your ideas, advances your business forward and maximizes ROI along the way through her customer engagement + design innovation house. Decades of experience leading innovation projects for local and multinational companie... Read More →
avatar for Karen Dietz

Karen Dietz

CEO, Just Story It
Karen Dietz, Ph.D. CEO of Just Story It, increases your impact, influence, and income through the power of business storytelling, where companies soar. The bestselling author of Business Storytelling For Dummies and internationally recognized leader in business storytelling with decades... Read More →
avatar for Maileen Flores

Maileen Flores

CPA and Financial Strategist, Ricthr
Maileen Flores, Partner of Richtr Financial Studio, a forward-thinking financial firm that moves you into your future. Decades of experience helping leaders better understand the story behind their numbers, then creating strategies propelling their companies headlong into success... Read More →


Wednesday June 27, 2018 9:00am - 10:00am
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

9:00am

App Development: Web, Native or Hybrid?
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

What are web, native and hybrid apps and which is most appropriate for your business? Gain a sound understanding of the different types of applications and decide what technological infrastructure is right for you.

Speakers
avatar for Spencer Hansen

Spencer Hansen

Co-Founder, Empirical
Spencer Hansen has been leading teams of creatives and developers in digital projects for over ten years. He started his career as a designer and illustrator in 2003 and quickly grew his work into a small creative agency. As front-end technologies on the web developed in the mid-2000's... Read More →
avatar for Jerome Lacote

Jerome Lacote

CEO, Victorise
Jerome Lacote is a Visual and Experience Designer, Developer and Entrepreneur.He designed engaging UX for award-winning video games for companies such as Rockstar Games, Activision, and Disney. He has a long experience in Graphic Design, Web Design, Print Design and Motion Graphics... Read More →
avatar for Sebastian Pereyro

Sebastian Pereyro

Founder, Empirical
Tech entrepreneur, systems and software engineer with a passion for understanding technologies and collaborating with people. Always looking for ways to improve by learning from formal education, hands on experience and interaction with others, constantly aiming to achieve amazing... Read More →


Wednesday June 27, 2018 9:00am - 10:00am
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

9:00am

Startup Selling Strategies & Finding Product-Market Fit
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Targeted at Seed Stage businesses that need to prove product-market fit.
First sales are critical to achieve that milestone.
Hillary Anne guides a panel that includes 2 SaaS sales leaders as well as 2 non-SaaS sales operators sharing their strategies to get their first deals in the door.
This will be a ton of fun and out of the box!

Moderators
avatar for Hillary Anne

Hillary Anne

VP of Sales & Operations, Agentology
Hillary is a motivated entrepreneur with a passion for people, products, process, and sales. Hillary has mindfully built and scaled sales teams & operations. She has also developed National recruitment, training & retention programs to improve the bottom line.

Speakers
avatar for Michael Jogoleff

Michael Jogoleff

CEO, Just Go Lift
Michael (Mickey) Jogoleff, Just Go Lift Gym Over, works with his members and the community to become their best possible selves. Michael believes that fitness is an entry point to showing people their ability to create whatever life they desire.
avatar for Eric Raszewski

Eric Raszewski

B2B Sales Leader, NHM
Eric is a consummate sales leader. He maintains productive and growing revenue chains by managing and motivating sales staffs. His specialty is in B2B inside sales leadership.
avatar for Joey Wilder

Joey Wilder

CEO, San Diego Protein Company
Joey founded San Diego Protein Company .. where cravings meet health food. Specializing in health food coming in the form of doughnuts - with Pronuts touching down in 47 states around the US, Canada & Mexico.


Wednesday June 27, 2018 9:00am - 10:00am
Copper Room - 228 202 C St, San Diego, CA 92101, USA

9:00am

Innovation Radar: Linking Human Centered Design with Business Strategy
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Is design thinking enough? Innovation is one of the most important differentiators for business success.  Innovation can transform  products, processes, and / or  business models. In all cases, high impact innovation is about creating value. This workshop will explore the ways in which human centered design can be supercharged by engaging with the Innovation Radar, a compelling paradigm for innovation. With years of experience helping businesses and leaders innovate at pivotal moments, Danny, Tina and Mitch will demonstrate a simple way to ensure that empathetic designs are linked to business strategy. We have worked with a range of companies, including Pepsi, Honda, and Deloitte to apply design thinking methods in achieving strategic business results. This will be an experiential presentation that will invite participants to experiment with key concepts and tools.

Speakers
avatar for Danny Kim

Danny Kim

Consultant, CENTAURIC
| Danny Kim designs and orchestrates compelling experiences that help individuals and teams maximize their potential. In addition to his consulting work, he is a doctoral candidate in I/O Psychology focusing on smartphone addiction and emotional intelligence.
avatar for Tina Beranbaum, Ph.D.

Tina Beranbaum, Ph.D.

Principal, CENTAURIC
Tina Beranbaum is a force multiplier for senior leaders who face innovation challenges. She serves on the board of advisors for the engineering school at USD and is an advisor to the Ad Astra incubator for women led start-ups.
avatar for Mitchell Shack, Ph.D.

Mitchell Shack, Ph.D.

Principal, CENTAURIC
Mitch Shack elevates business performance by addressing the rational and emotional elements of leadership and organization dynamics. He serves as thought partner, educator, and facilitator, helping clients gain insight, align for action and make the right moves at pivotal moments... Read More →


Wednesday June 27, 2018 9:00am - 10:00am
Silver Room 202 C St, San Diego, CA 92101, USA

9:00am

Startup Finance - How Your Funding Path Affects Your Financial Return at Exit
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

How will your funding strategy impact your financial outcome? This practical workshop will help you understand and analyze the Bootstrap, Seed Funding and Venture Capital funding alternatives, so that you know where you will land in the liquidation waterfall.

Materials to Bring
  • Laptop computer with Excel - we will provide a related financing model for the session
  • Your startup’s cap table information (actual or planned) - we will provide a planning worksheet for the session
What We Will Do
  • Review the equity building blocks of the capital table
  • Analyze the Bootstrap, Seed Funding and Venture Capital funding alternatives
  • Review key terms to negotiate for a Convertible Debt financing and a Venture Capital financing
  • Analyze the Excel financing model to highlight how the various ownership and financing terms interact
  • Assist you  to begin populating your financial model with actual equity data and financing terms
  • Analyze the ownership dilution that you can expect under the three funding alternatives
  • Review the liquidation waterfall under the Bootstrap, Seed Funding and Venture Capital alternatives
  • Review how your company will need to scale to achieve a similar financial outcome under each funding alternative
  • Answer your questions with practical guidance based on deep experience in the area
What You Will Have After
  • Deeper understanding of startup finance, key equity capitalization concepts and key financing terms
  • An Excel financing model populated with your specific equity and funding information
  • Knowledge and tools to help you manage your startup’s cap table and negotiate better financing terms

Speakers
avatar for Carlos Heredia

Carlos Heredia

Attorney, California Counsel Group, Inc.
Experienced Startup Finance Attorney (Stanford JD/MBA)


Wednesday June 27, 2018 9:00am - 11:15am
Copper Room - 227 202 C St, San Diego, CA 92101, USA

10:15am

Social Entrepreneurship: Another Path to Success
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Not all entrepreneurs focus solely on making massive amounts of money for themselves - some want to use their skills to leave the world in a better place.    We have put together a world-class panel of social entrepreneurs in San Diego who are working to make a difference in people’s lives and positive change in the world.  This panel will explore the world of social entrepreneurship - how to get involved in the field, what to do if you have a social enterprise idea, how to get support for your idea, and how and when to seek funding.

Participants will learn different approaches to social entrepreneurship including  market-driven (double and triple bottom line techniques) as well as affecting policy or political  change plus they will review trends in the industry and unique approaches they are observing throughout the world.


Moderators
avatar for Alicia Quinn

Alicia Quinn

Director, Programs, Mission Edge
Alicia is Director of Programs at Mission Edge, where she has developed CSR programs and an accelerator to empower innovative, mission-driven social enterprises to create revenue-generating business models. Alicia holds a BS from Georgetown and a MS from Columbia.

Speakers
avatar for Karen Henken

Karen Henken

Professor of Practice, Social Innovation and Social Entrepreneurship, University of San Diego
I teach social innovation and social entrepreneurship in University of San Diego Kroc School's Master of Arts in Social Innovation (MASI). MASI and the Kroc School focuse on developing changemakers and leaders creating social impact in the US and globally. | I bring 25 years of business... Read More →
avatar for Teresa Smith

Teresa Smith

CEO, Dreams for Change
Teresa Smith founded Dreams for Change in 2009 to provide innovative programming and research in homelessness, food security, and workforce development. Programs include the Safe Parking for homeless living in vehicles and Eat Better Today; mobile food trucks for meals and workforce... Read More →
avatar for Melissa Williamson

Melissa Williamson

CEO, Collective Impact Center
Melissa is the CEO of Collective Impact Center as well as an artist and facilitator for a female empowerment group that focuses on art, mentorship and social innovation. She is an educator by trade, specializing in adult learning in the workforce and elementary education in the homeschooling... Read More →


Wednesday June 27, 2018 10:15am - 11:15am
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

10:15am

Building Blocks for Biotech Success
Limited Capacity seats available

So, you’ve got your game-changing science or technology. Now what? How you shape your company in its initial stages will have an impact on your success for years to come. From determining the right types of shares to setup to sourcing funding options to positioning your value-add in your communication materials – everything you need to know for success in your early stages.

Speakers
avatar for Kara Bortone

Kara Bortone

Site Head, JLABS San Diego, Johnson & Johnson Innovation, JLABS
At JLABS, Kara is responsible for external engagement, innovation sourcing, company onboarding, portfolio management, operational excellence and more. She catalyzes and supports the translation of science and technology into valuable solutions for patients and consumers across multiple... Read More →


Wednesday June 27, 2018 10:15am - 11:15am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

10:15am

Women In Cannabis
Limited Capacity filling up

A panel discussion between leading women in the Cannabis industry touching on their challenges in developing successful startup companies in the cannabis space.

Speakers
LB

Liesl Bernard

CEO, CannabizTeam
Liesl Bernard is the CEO of CannabizTeam. CannabizTeam is a vertically integrated Executive Search and Staffing firm focused on sourcing only the highest quality cannabis grow, retail, manufacturing, distribution, research & development and related industry talent across the U.S... Read More →
avatar for Adelia Carrillo

Adelia Carrillo

Founder & CEO, Direct Cannabis Network
Adelia Carrillo is the founder of Direct Cannabis Network. Her roots were built in the consumer electronics industry with a background in business development, sales, and marketing. Through her own personal journey of being a patient, she soon found herself studying the cannabis industry... Read More →
avatar for Kimberly Simms

Kimberly Simms

Founder, Law Office of Kimberly Simms
Kimberly R. Simms earned her law degree from Thomas Jefferson School of Law and became a member of the California State Bar in 2009. Kimberly has dedicated her entire legal career to the cannabis industry.  In her law practice, she has negotiated with government officials to craft... Read More →
avatar for Melissa Stapley

Melissa Stapley

Founder, MJ Hybrid Solutions
Also known as MJ, Melissa Stapley is the founder of MJ Hybrid Solutions, a company that specializes in sales training and education for industry professionals. She has a 12 year background in corporate sales, and tapped into the cannabis industry in 2014 working for CV Sciences. After... Read More →


Wednesday June 27, 2018 10:15am - 11:15am
Glass Room 202 C St, San Diego, CA 92101, USA

10:15am

Understanding Cryptocurrency and Smart Contract Platforms
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The blockchain and smart contract platforms have the power to disrupt many industries. Developers can use these platforms to develop applications that have global impact. We will highlight into a few of the major smart contract platforms like Ethereum. We also will cover a few San Diego blockchain startups.

Speakers
avatar for Timothy Francisco

Timothy Francisco

Developer, CoinStructive, Inc.


Wednesday June 27, 2018 10:15am - 11:15am
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

10:15am

Startup Team Leadership for Scaling A Business
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Geared towards early Growth Stage company leadership execs that have never built a Sales Team.

Startup CEO's & Sales Leaders will discuss recruiting, managing, and retaining top talent.
Discussion will touch on sales team structures and comp plans.

If you're off the edge of the map, thar be monsters!


Moderators
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →

Speakers
avatar for Hillary Anne

Hillary Anne

VP of Sales & Operations, Agentology
Hillary is a motivated entrepreneur with a passion for people, products, process, and sales. Hillary has mindfully built and scaled sales teams & operations. She has also developed National recruitment, training & retention programs to improve the bottom line.


Wednesday June 27, 2018 10:15am - 11:15am
Copper Room - 228 202 C St, San Diego, CA 92101, USA

10:15am

Infuse your Product with Magic: Wizard of Oz Prototyping with Journey Maps for Product Dev
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Expand the life and usefulness of your product’s user journey. With brainstorm methods your team will quickly identify new experiences and associated features that can infuse your product with new magic. We will utilize rapid experience prototyping from existing journey maps to identify new features and functions. Half presentation, half activity, participants will come away with more tools to bring to product planning and customer engagement.

Speakers
avatar for Kristine Angell

Kristine Angell

CEO, Hopscotch Labs
Kris Angell, CEO of Hopscotch Labs, gives you confidence in your ideas, advances your business forward and maximizes ROI along the way through her customer engagement + design innovation house. Decades of experience leading innovation projects for local and multinational companie... Read More →


Wednesday June 27, 2018 10:15am - 12:30pm
Silver Room 202 C St, San Diego, CA 92101, USA

11:30am

Pitch Like a Champion: Pitch Prep Workshop
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Have you ever wondered what it means to “pitch” your idea? Maybe you’ve bumped into people that could be important for your business but didn’t know what to say? What WOULD you say if you got the chance? Don’t leave it to chance! Put yourself in the driver’s seat, take your business by the horns and find out EXACTLY what to say to open doors and get that second meeting. Then spend some time preparing your own game changing 90 second elevator pitch.
 
Don’t forget to register for the Pedicab Pitch @ 12:30pm on 6/27 to put your newly polished skills to the test and win your share of $1,000 in cash prizes.
 
This workshop and the Pedicab Pitch are brought to you by the University of California San Diego.

Want to prepare? Check out the Pitch Like a Champion: Pitch Prep Workshop!


Speakers
avatar for Silvia Mah

Silvia Mah

Executive Director, Hera Labs; Co-founder, Adastra Ventures, Hera Labs; Adastra Ventures
Dr. Silvia Mah is a leading advocate for empowering women-owned & diverse businesses on a global level. Her mission is to promote, nurture, and invest in transformational startups that allow women & diverse founders to excel around the world.


Wednesday June 27, 2018 11:30am - 12:30pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

11:30am

Veterans Making an Impact
Limited Capacity seats available

Veteran Founders will share how their Organizations are supporting communities around San Diego to include Youth, families, and other Veterans. They will discuss how they found their purpose outside of the Military, by continuing to serve others.

Speakers
avatar for Andrew Beltran

Andrew Beltran

Co-Founder, Original Grain
avatar for Brady Pesola

Brady Pesola

Executive Director, Triple Bad Adventures
avatar for Perry Yee

Perry Yee

Founder, Active Valor


Wednesday June 27, 2018 11:30am - 12:30pm
Glass Room 202 C St, San Diego, CA 92101, USA

11:30am

From Venture Capital to Venture Debt: Smart Ways to Finance Your Startup
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Get informed on current investing and exit trends in life science, and then learn best practices for navigating the innovative development process from the lens of venture debt. You’ll hear from an expert in the space as well as a discussion with a startup who’s been through using venture debt to advance their company.

Speakers
avatar for Heidi Henson

Heidi Henson

CFO, Kura Oncology
avatar for Ben Johnson

Ben Johnson

Head of Early Stage Life Science, Silicon Valley Bank
In concert with his broader leadership responsibilities at SVB, Ben has successfully deployed over $1 billion of strategic debt capital to growth-oriented life science companies that are either pre-cash flow or pre-revenue, and has specific expertise in the craft of venture debt... Read More →
avatar for Annie Kadota

Annie Kadota

VP, Southwest Life Science, Silicon Valley Bank


Wednesday June 27, 2018 11:30am - 12:30pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

11:30am

Badass Women Founders Raising Capital
Limited Capacity filling up

Badass women are smashing through barriers in the startup world! The future looks bright for women-led businesses in San Diego looking to raise capital. 

Join Cheryl Goodman, Head of Corporate Communications at Sony, as she moderates an all-star panel of female entrepreneurs who share insights and advice from their experience in the battlefield. Panelists include Sabrina Johnson (DARE Bioscience), Kim Folsom (Founders First Capital Partners, LLC), and Lucy Beard (Feetz Inc).

Moderators
avatar for Cheryl K Goodman

Cheryl K Goodman

Head of Corporate Communications, SONY
With over 20 years in the communications industry, Goodman's experience spans a variety of sectors including media, technology and non-profit organizations. Most recently, Goodman was Executive Director of Athena San Diego, a professional association serving women in science and technology... Read More →

Speakers
avatar for Lucy Beard

Lucy Beard

CEO & Founder, Feetz Inc.
Lucy Beard - Founder & CEO: Lucy is a former actuary who grew to love customers more than numbers during her years working at Zynga and Intuit in Silicon Valley.She experienced her entrepreneurial epiphany one day while she was shoe shopping and realized she could customize her coffee... Read More →
avatar for Kim Folsom

Kim Folsom

Co-Founder, Founders First Capital Partners, LLC
A high-tech executive and serial entrepreneur who has been founding, leading and growing innovative companies for more than 25 years. Kim Folsom is the founder of LIFT Development Enterprises, Inc. and co-founder and CEO of Founders First Capital Partners, LLC, a small business growth... Read More →
avatar for Sabrina Johnson

Sabrina Johnson

Founder and CEO, DARÉ Bioscience
Sabrina Martucci Johnson is a life sciences executive with a record of achievement in capital formation, business development, and commercial leadership. Committed to advancing innovations in women’s health, she is the Founder and CEO of DARÉ Bioscience (NASDAQ:DARE).


Wednesday June 27, 2018 11:30am - 12:30pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

11:30am

Building Diverse Development Teams with Bootcamp Graduates
Limited Capacity filling up

With the demand for developers growing everyday, more and more companies are turning to bootcamp graduates. This talk will provide insight from bootcamp graduates and the companies who hire them.


Speakers
avatar for Aileen Bull

Aileen Bull

Jr. Software Engineer, Gap Intelligence
After a half-hearted attempt to become a doctor, Aileen Bull packed her bags and joined the proverbial circus. She traveled the country for 4 years managing marketing events for Ford, Nintendo, and Hormel Foods at events like Stagecoach, Comic-con, and the CMAs. While on a walkabout... Read More →
avatar for Emma Castor

Emma Castor

Jr. Software Engineer, Coding Zeal
After frustration in unfulfilling marketing jobs, Emma attended LEARN Academy and graduated in December 2015. Shortly after code school, she was hired as an apprentice at Zeal, an Oregon-based software consultancy, and has risen through the ranks, currently working as a remote member... Read More →
avatar for Rob Kaufman

Rob Kaufman

Senior Partner, Notch8
Rob started programming around age 2 and hasn’t stopped since. He’s dedicated to helping businesses make the products they dream of into a reality, and to learning and sharing as much about business as possible.
avatar for Ryan McQuilkin

Ryan McQuilkin

Software Developer, EveryDev
I'm a code school graduate from SoftStack Factory and I've been working with startups to build MVP's for 2 years. When I'm not coding I'm working with my hands on carpentry, metal fabrication, or electronics projects with my raspberry pi or my 3d printer. I love technology and making... Read More →
avatar for Hillary Opperman

Hillary Opperman

Director of Operations, LEARN Academy
Hillary found her niche, selling products that change lives. | She loves the fast paced environment, the team she works with, the students that come through LEARN and the San Diego tech community.
avatar for Krijn van der Raadt

Krijn van der Raadt

Co-founder & CEO, EveryDev
We help developers thrive, through opportunity, education, and growth. We also help startup founders build their product, and make it a success. If you have an amazing idea for a product or service, and can use some help turning it into reality, reach out!
avatar for Michael Roberts

Michael Roberts

Instructor, Origin Code Academy
Michael is an instructor at Origin Code Academy and Board Member of San Diego JavaScript Community. He is a Fullstack JavaScript practitioner, primarily using the MERN stack (MongoDb, Express.js, React, Node.js). When he is not off riding double centuries on a bike, he enjoys teaching... Read More →


Wednesday June 27, 2018 11:30am - 12:30pm
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

11:30am

Strategic Value of PR for Startups
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Is your startup positioned for publicity? It’s no secret that press is great for driving investor and consumer interest, with added benefits including enhanced branding and SEO. At this session, dive into the world of public relations and learn the fundamentals of media relations. Attendees will gain a clearer understanding of the purpose and process of media relations, what the media wants to know about your company, when and how to effectively plan for a public relations campaign – plus Colette, Michelle and Monica’s quick tips for enhancing your PR efforts.

This session is targeted at leadership execs of Seed & Growth Stage companies.
colette@contourpr.com
linkedin.com/in/michellestansbury
linkedin.com/in/monica-finch-b5435626

Moderators
avatar for Colette Mauzeralle

Colette Mauzeralle

Owner/Lead Publicist, Contour PR + Social
Colette Mauzeralle delivers an in-depth knowledge of publicity and media relations and has facilitated campaigns for lifestyle and hospitality brands, nonprofit organizations, CRE investments, large-scale events and other industries ranging from fitness to food delivery apps. Her... Read More →

Speakers
avatar for Monica Finch

Monica Finch

Senior Communications Manager, Classy
Monica Finch has been telling stories since she could talk, to everyone and anyone who'd listen. After making a career out of it, Monica worked at top agencies including Edelman and Ogilvy, where she shaped the stories and reputations for blue chip brands such as Ford, Microsoft... Read More →
avatar for Michelle Stansbury

Michelle Stansbury

President, Little Penguin PR
Michelle Stansbury excels at building credibility, generating positive press and media exposure, and positioning companies as experts in their industry. She runs San Diego-based Little Penguin PR, working with tech companies, life sciences, and professional services. Last year, Michelle... Read More →


Wednesday June 27, 2018 11:30am - 12:30pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

11:30am

Funding for Early Stage Startups
Limited Capacity seats available

Finding capital to launch a business can be a challenge and entrepreneurs can easily get discouraged. This session will present the landscape of options available to fund new startups, how and when to seek funding, and what kind is best for you. Learn all the tips you want to know from the experts who will address:
  • Bootstrapping:  Starting a new business on a limited budget without investor involvement including pre-orders from customers, negotiating terms with suppliers/distributors and family and friends. Special focus on crowdfunding.    
  • Equity Investing:  Bringing in investors in exchange of equity (ownership percentage in the business). Focus on investors’ expectations and how to determine if you ready to pitch to investors.
  • Debt Financing:  Borrowing funds at a cost (interest plus fees). Focus on how debt lenders work and how to determine if you are prepared to take on debt financing.
This is a workshop that will help you get started on the documentation and other material needed to organize and justify a funding request for early stage startups.

Speakers
avatar for Rachel Eva

Rachel Eva

Standard Spoon
Rachel Eva is a small business owner and 4x Kickstarter project creator. She and her partner Shawn Michael launched Standard Spoon Barware, an artisan cocktail tools company, via a successful crowdfunding campaign in 2014.Rachel is a crowdfunding mentor and consultant, and is authoring... Read More →
avatar for Carlos Heredia

Carlos Heredia

Attorney, California Counsel Group, Inc.
Experienced Startup Finance Attorney (Stanford JD/MBA)
avatar for Isaac Ramirez

Isaac Ramirez

Accion
Isaac Ramirez works for Accion, a non-profit micro lender providing business loans up to $75,000 and other support services.  Prior to joining Accion, Isaac worked in the banking industry from over 18 years with multiple traditional banks and financial institutions.  He joined Accion... Read More →


Wednesday June 27, 2018 11:30am - 1:30pm
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

11:30am

Resources Fair
A lunchtime fair showing off all the resources available to YOU, the SD Startup Community, as you build your Startup or Entrepreneurial Endeavor!

Including Incubators and Accelerators, Investors and Financing, Education and Training Organizations, Coworking spaces and More! 

Wednesday June 27, 2018 11:30am - 2:30pm
Civic Center Plaza 202 C St, San Diego, CA 92101, USA

12:30pm

M&S Track Brown Bag Lunch Workshop: Marketing & Sales Mentoring
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Brown Bag Lunch to address Marketing & Sales challenges of Startup Week attendees.
Learn by sharing!

Target Audience: Leadership Execs & Sales Management for Seed & Growth Stage companies.
Others welcome.

This Brown Bag Workshop will start on time.
Please have your lunch organized and be at venue on time.

Speakers
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Wednesday June 27, 2018 12:30pm - 1:30pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

12:30pm

Pedicab Pitch: 90 Seconds, 3 Investors, $1,000 Cash...Do You Dare?
Limited Capacity seats available

Who needs elevators? Join us for this fast-paced Elevator Pitch with a San Diego flair! What could be better than this: 30 competitors, 90 seconds, 3 investors in pedicabs and $1,000 cash prizes.
 
How it works:
  1. Apply Online for a Priority Spot: https://goo.gl/forms/41WHExWXgujccl9E2   
    NOTE: Only 30 spots to pitch are available. We will give 20 priority spots based on advanced registration online and the remaining 10 will be given on a first come, first served basis on 6/27.
  2. 6/25: You will be notified by 6/25 if you receive a priority spot  
  3. Prepare your 90 second Elevator Pitch
  4. Arrive at 12:15pm and check-in and receive your scorecard.
    *If you don’t have a priority spot, arrive early to get one of the 10 “day of” spots to pitch.
  5. Pitch 3 times, once to each investor in a pedicab
  6. Top 3 pitches will pitch @ the keynote session 4:30 - 6:00pm on 6/27 and receive $1,000 in cash prizes**
**Top 3 will be notified via phone when the final scores are tallied and must pitch @ the keynote to be eligible for prizes. Once notified, they must confirm their participation, if no confirmation is received, the runner up will be invited to pitch at the keynote.
 
The Pedicab Pitch is hosted by the University of California San Diego.  Please email innovation@ucsd.edu if you have questions.

Speakers
avatar for Eric Gasser

Eric Gasser

Founder, SEED San Diego
avatar for Cynthia Hanson

Cynthia Hanson

Associate Director, Strategic Initiatives and Outreach, UCSD
avatar for Victoria Lakers

Victoria Lakers

President, Frank M&C
After working in investor relations and capital raising for Apollo, one of the world's largest private equity firms and launching a new fund for a $400M real assets investment manager, Victoria moved to San Diego to start, scale and sell a marketing & signage company. Victoria is... Read More →
avatar for Jeff Slosar

Jeff Slosar

Managing Partner, NextWave Venture
avatar for Briana Weisinger

Briana Weisinger

Startup Advocate, UC San Diego
Briana Weisenger focuses on growing the entrepreneurial ecosystem at UCSD, increasing transparency to make the ecosystem more accessible internally and externally, democratizing access to resources and launching and leading initiatives that scale across the 60,000+ person campus... Read More →



Wednesday June 27, 2018 12:30pm - 2:00pm
Civic Center Plaza 202 C St, San Diego, CA 92101, USA

12:30pm

Downtown Works Tour
Take a tour of Downtown Works premium co-working space and get entered to win a FREE lunch from West B Street gourmet food trucks!


Wednesday June 27, 2018 12:30pm - 2:00pm
Downtown Works 550 W B St 4th Floor, San Diego, CA 92101

1:00pm

Guided Meditation
Limited Capacity seats available

Need some mid-week mindfulness? Drop by for a guided meditation session designed to inspire creative thought. Presented by Goomi.

Please RSVP here:
https://refreshoasis.splashthat.com/


Wednesday June 27, 2018 1:00pm - 2:00pm
WeWork Comerica Bank Building, 600 B St, San Diego, CA 92101, USA

2:00pm

The Future of Coworking and Entrepreneur Communities
Limited Capacity filling up

CoWorking centers have become the defacto centers of the startup world, and joining one is probably the best and most direct way to meet and work with other startup founders.  In this session, the leaders of some of San Diego’s biggest coworking centers will explore the future of their industry and innovations they are planning to help their members be more successful.  They will also give suggestions on how to select and work with to coworking center that is best for you and what to expect in the future of this exciting industry.

Even if you are not in a CoWorking center - and have no immediate plans to join one, we recommend you attend this session anyway.  These business leaders are on the cutting edge of early stage startup development, and understand the dynamics of working together in a collaborative environment.  Their insights will be invaluable to anyone who wants to understand future work environments.


Moderators
avatar for Annie Brown

Annie Brown

Founder, Lips
Annie Brown is an entrepreneur and freelance marketing executive.  Her clients include SafetyWing (a YC-backed insurance company for digital nomads), Grameen Bank and Planned Parenthood.  She is also a guest lecturer at UC San Diego's Rady School of Management.  Annie recently... Read More →

Speakers
avatar for WOLF BIELAS

WOLF BIELAS

Managing Partner, Downtown Works
avatar for Jay Chernikoff

Jay Chernikoff

CEO / Owner, Deskhub Coworking
Jay Chernikoff is the CEO and owner of the Deskhub coworking centers in San Diego and Scottsdale Arizona.
avatar for Felena Hanson

Felena Hanson

Founder, Hera Hub
Hera Hub is a spa-inspired shared workspace and business accelerator for female entrepreneurs. With locations all over the US and Europe, Felena is on a mission to support over 20,000 women in the launch and growth of their business by the end of 2020.
avatar for Jacob Sapochnick

Jacob Sapochnick

CEO / Owner, Co-mmunity Cowork
Jacob Sapochnick is the CEO and owner of Co-mmunity Cowork in Hillcrest and La Jolla.   He has also cofounded a successful e-commerce company  and San Diego's leading Immigration Law firm focusing on global entrepreneurs and start-ups moving to California


Wednesday June 27, 2018 2:00pm - 3:00pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

2:00pm

Sourcing Talent for Agile in México
Limited Capacity seats available

How Thermo Fisher Scientific has been able to source and manage talent for Agile (Scrum and Scale) to face their business requirements.

Speakers
avatar for Omar Parra

Omar Parra

Thermo Fisher Scientific
A Computer Engineer with 16 years of experience in the software development industry, 10 as a software developer and the past 6 in Agile Management. Currently working in Thermo Fisher Digital Engineering team as an IT Manager overseeing Agile Transformation and Coaching for 90+ teams... Read More →


Wednesday June 27, 2018 2:00pm - 3:00pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

2:00pm

Scaling Customer Success Organizations: Essential Tools and Core Practices
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Explore building and scaling Customer Success department from 0 to a dozen employees in Startups pursuing “Land and Expand” growth strategy. We will explore common set of tools needed to make Customer Success operations as efficient as possible, while staying mindful of a limited Startup budget. We will also examine core Customer Success KPIs, common activities, as well as processes and procedures needed to insure high Net Promoter Score as a conduit to reduced Churn, consistent Client retention and expansion. In conclusion we will look at the Customer Success Team role segmentation and incentives.

Speakers
avatar for Thiago Nascimento

Thiago Nascimento

Director of Customer Success, Raken
Passionate CX professional with 10+ years experience building, measuring, scaling, and leading customer-centric organizations that deliver value for customers, profitability for shareholders, and inspiration to employees.


Wednesday June 27, 2018 2:00pm - 3:00pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

2:00pm

Rapid Product Development through Iteration
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Speakers
avatar for Markus Roggen, M.D.

Markus Roggen, M.D.

Vice President of Extraction, Outliers Collective (OutCo)
Markus brings an outside perspective founded on a solid scientific base to the cannabis field. An organic chemist by training, Markus took the plunge into the cannabis world by establishing a testing laboratory. He also built an extraction facility for large volume supercritical CO2... Read More →
avatar for Taylor Trah

Taylor Trah

Formulation Manager, Outlier's Collective (OutCo)
Taylor Trah is the Formulation Manager for OutCo, where he works to develop their vertically integrated medicinal product line. Following his undergraduate study in Behavioral Neuroscience at the University of San Diego, he went on to research substance use and brain development at... Read More →


Wednesday June 27, 2018 2:00pm - 3:00pm
Glass Room 202 C St, San Diego, CA 92101, USA

2:00pm

A Day In the Life of A Sales Team: Sales Management, Metrics + Sales Skit (part 1)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Sales are growth, sales are process.
Sales people & Sales Management must establish a rhythm and flow, metrics, coaching, and recognition.
In startups, everyone has a role to play insuring successful sales.
Presentation followed by roleplay demonstration.

Let's see a high functioning Team in action!

This session is for Everyone In a Seed or Growth Stage Startup!
Others welcome.

Moderators
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →

Speakers
avatar for Marshall Robinson

Marshall Robinson

Sales Director, Housecall Pro
Marshall Robinson grew up in Tucson, Arizona and graduated with a Business Management degree from the University of Arizona Eller School of Management. | Since joining HouseCall Pro, Marshall has been a top performing SDR, AE, team lead and now co-leads the sales team as Sales Director... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Wednesday June 27, 2018 2:00pm - 3:00pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

2:00pm

Defining Your Minimum Viable Test (MVT)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Making assumptions can be the downfall of many a project team.

Think about it: how often have you developed something without actually talking to real people?
All too often we use data to infer what users want without ever asking them firsthand. According to Forrester Research’s Customer Experience Index, 73 percent of businesses cite customer experience as a strategic priority, yet only 1 percent of companies deliver excellent customer experiences.

This session will equip you with the tools you need to understand your customers and make smarter product decisions though a Minimum Viable Test (MVT) approach. With a defined MVT you can ensure that you are designing the best possible experience for your users.

In this session you will learn how to:
  • Myth-bust the idea that research is expensive & delays product development
  • Choose the right research method for your project based on where you are in the product life cycle
  • Define research objectives and choose the right tools
  • Collaborate with your core team to organize findings into themes and create actionable insights
  • Effectively communicate research findings and priorities to stakeholders

Speakers
avatar for Lauren Werner

Lauren Werner

Senior UX Designer, Blink
Lauren is a Senior UX designer at Blink where she seamlessly translates business objectives into imaginative visual concepts. She is deeply involved in every aspect of the design process including research, strategy, design and development.


Wednesday June 27, 2018 2:00pm - 3:00pm
Silver Room 202 C St, San Diego, CA 92101, USA

3:15pm

Adapting Lessons from the Military to Build Outstanding Startups
Limited Capacity seats available

Proven entrepreneurs share the military strategies and training they’ve used to build standout organizations. Target audience are startup founders that want to give their business another edge, veterans in and transitioning into the innovation economy, and anyone else that wants to learn how to leverage military best practices to build a fantastic organization!

Moderators
avatar for J.D. Davids

J.D. Davids

Managing Partner, SmartMoney Startups
Jeff (J.D.) Davids is one of the most accomplished startup dealmakers in the world, having completed well over $1 billion in financial transactions while serving on the management teams of 8 venture capital backed startup companies with 6 successful exits. J.D. serves as Managing... Read More →

Speakers
avatar for Andrew Adrian

Andrew Adrian

CEO - Founder, LENDIT Inc.
avatar for Gerald McMurray

Gerald McMurray

Senior Account Executive of U.S. Navy, Red Hat
avatar for Ty Smith

Ty Smith

Founder and CEO, Vigilance Risk Solutions
Ty Smith is a retired Navy SEAL and holds a Masters Degree in Business from the University of Southern California, Marshall Business School. Ty will be joining a veteran entrepreneur panel to discuss transferring military knowledge, skills, and abilities into the corporate sector... Read More →


Wednesday June 27, 2018 3:15pm - 4:15pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

3:15pm

Common Legal Traps for New Founders
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This session will cover important topics for very early stage ventures such as:
(1) general copyright and trademark law; (2) whether to hire an employee or use independent contractors (and how to know the difference); (3) typical early stage business negotiations like office leases, vendor agreements, partnership/equity sharing agreements with co-founders; and (4) what type of entity structure is best for different types of new ventures.

Moderators
avatar for Kristen Knepper

Kristen Knepper

Kristen Knepper Consulting

Speakers
avatar for Patrick Klingborg

Patrick Klingborg

Attorney, Lincoln, Gustafson & Cercos
Attorney | Business, Startups, Corporate, Contracts, Trademarks, Employment, Litigation.
avatar for Autumn Moody

Autumn Moody

Attorney | Mediator | Corporate Culture Consultant, The Moody Firm
Autumn Moody works with clients to align a company's organizational puzzle pieces with the current business landscape and vision for the future by focusing on human capital, corporate culture, executive leadership and risk management. Autumn is a CA licensed attorney, professional... Read More →
avatar for Mustapha Parekh

Mustapha Parekh

Special Counsel, Pillsbury Winthrop Shaw Pittman
Mustapha counsels clients on company formation, angel investment, venture financing, equity incentives, IPOs, strategic transactions (including licensing and acquisitions), public reporting, corporate governance and general commercial transactions. His prior in-house counsel experience... Read More →


Wednesday June 27, 2018 3:15pm - 4:15pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

3:15pm

Keeping Score: Post-Launch Metrics
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Post-launch metrics are vital to a product’s overall success. The impact of the launch’s success can be measured through several factors like awareness, pipeline growth, user adoption. With the widespread use of marketing automation it is easy to quantify just want is happening with your product in the marketplace.
It’s too easy to fall into the trap of vanity metrics, scoreboard watching, and analysis paralysis.  What data should you pay attention to? This interactive workshop will walk you through a series of post launch metrics, where to find them, and how to interpret them.  So now you can focus on what is meaningful and actionable, and apply that information to create even more profitable future launches. 

Moderators
avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

Speakers
avatar for Will Casavan

Will Casavan

Director, Aperture Product Management
Will is a Director at Aperture Product Management and has 20+ years product management experience, with small to mid-size tech companies. He has an MBA from the Pepperdine Graziadio Business School (Malibu, California), and is a Stanford University Certified Project Manager.
avatar for Aditi Uppal

Aditi Uppal

Marketing Automation Manager, Teradata
I am a data-driven, entrepreneurial marketing leader with 7 years of B2C and B2B multi-channel marketing experience across Multinational, Start-up and Non-Profit business environments in U.S. and India. Marketing and Technology are my passions.
avatar for Morgan Wood

Morgan Wood

Head of Customer Happiness, GoFundMe
As Head of Customer Happiness at GoFundMe, Morgan has worked to scale a best-in-class support team over the course of rapid company growth. Working closely with GoFundMe's Product Development team, Morgan's team constantly strives to improve the overall customer experience.


Wednesday June 27, 2018 3:15pm - 4:15pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

3:15pm

Simplifying a Pitch Deck:The Only Slides REALLY Needed in a PitchDeck
Limited Capacity filling up

How can you convert your “Detailed” Business Plan over to a simplified pitch deck??? The objective of a pitch is to attract attention and interest from angel investors or VC’s to secure a second meeting. Often too many times, startup companies tend to overthink what ACTUALLY needs to go on a pitch deck, with the result of not receiving funding for poor execution and not simplifying the pitch deck. The natural tendency is to cram every detail about your startup on a pitch deck that is probably going to be timed at 5-7 minutes, which is industry standard time for pitch events. The goal is to put as much information, with a minimum number of slides as possible. This workshop will teach you the basic organizational aspects of a pitch deck and the 12 steps to have a complete and winning pitch deck.
Topics we will cover 1. What is a Pitch deck? 2. Misunderstandings about Pitch Decks. 3. What Investors or Pitch Event Judges are looking for in your Pitch Deck. 4. 12 Step Process on “How to create a simple yet informative and winning Pitch Deck”

Speakers
avatar for Luis Martinez, MSOL

Luis Martinez, MSOL

Founder/CEO, MelaninMentor LLC.
A first generation Afro-Latino from Honduras and raised in Brooklyn, New York, Luis is an advocate for Black Entrepreneurship, Leadership, and Empowerment for people of color in San Diego.The host of the Discussion Workshop Series "The Psychology of the Black Entrepreneur" A Former... Read More →


Wednesday June 27, 2018 3:15pm - 4:15pm
Silver Room 202 C St, San Diego, CA 92101, USA

3:15pm

Leverage the Endeavour Network to gain access to International Markets
Limited Capacity seats available

How to leverage global network for entrepreneurs in Endeavor.

Speakers
avatar for Edna Rouzaud

Edna Rouzaud

Historically worked in Non-Profit skilled in Research, Negotiation, Strategic Planning, Entrepreneurship, and Marketing Strategy. Strong I.T. professional graduated from CETYS Universidad in Mexico and City University of Seattle in United States with a 6 month program in Universidad... Read More →


Wednesday June 27, 2018 3:15pm - 4:15pm
Glass Room 202 C St, San Diego, CA 92101, USA

3:15pm

Blockchain Content Distribution-How Creators Make Money & Control their Distribution
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Do you want to make money creating content online? Blockchain is changing the future of content distribution similar to the way HTTP changed the publishing industry. Learn about how blockchain is changing content distribution from the lead author of Open Index Protocol and co-founder of Alexandria.io. With blockchain and other decentralized technologies, creators will make more money and control their terms of use while audiences pay significantly less but get better access to content.


Speakers
avatar for Amy James

Amy James

Co-Founder, Alexandria.io
Amy James is the lead author of Open Index Protocol, a blockchain specification for a worldwide database, and co-founder of Alexandria.io where she serves as strategist, writer, public speaker and advocate for artists. She has previously worked for nonprofit arts organizations, political campaigns and as an independent writer/director. How blockchain will benefit creators is the most exciting story she’s told... Read More →


Wednesday June 27, 2018 3:15pm - 4:15pm
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

3:15pm

A Day In the Life of A Sales Team: Sales Management, Metrics + Sales Skit (part 2)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Sales are growth, sales are process.
Sales people & Sales Management must establish a rhythm and flow, metrics, coaching, and recognition.
In startups, everyone has a role to play insuring successful sales.
Presentation followed by roleplay demonstration.

Let's see a high functioning Team in action!

This session is for Everyone In a Seed or Growth Stage Startup!
Others welcome.

Moderators
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →

Speakers
avatar for Marshall Robinson

Marshall Robinson

Sales Director, Housecall Pro
Marshall Robinson grew up in Tucson, Arizona and graduated with a Business Management degree from the University of Arizona Eller School of Management. | Since joining HouseCall Pro, Marshall has been a top performing SDR, AE, team lead and now co-leads the sales team as Sales Director... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Wednesday June 27, 2018 3:15pm - 4:15pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

3:15pm

The Leader’s Guide to the Care and Feeding of Humans
Limited Capacity seats available

Health and wellness of an organization's or project's performance can be relatively simple. In a snapshot we can know a lot: dashboards and metrics tell us about how well our work is progressing, what milestones we're reaching, and what color-coded alert state of panic we should be in. And we can optimize our way into just about any green-colored diagram we choose. Teams, and the humans that comprise them, are fascinatingly complex and complicated. We can fool ourselves into believing all kinds of things about them. And yet, we can't really know for sure unless we dive in deeper and learn about their health, their needs, and try to help them optimize for their individual successes. In this presentation, Kara shares her approach to the care and feeding of humans, sharing lessons gleaned from working at the highest echelons of sports, entertainment, government, and technology.

Speakers
avatar for ​Kara DeFrias

​Kara DeFrias

Senior Manager, Intuit
Kara champions freelancers and solopreneurs on the QuickBooks Self-Employed team at Intuit. Her background is a mix of private and public sector leadership experience, including UX Director for Vice President Biden at the White House. She was appointed to the first class of Presidential... Read More →


Wednesday June 27, 2018 3:15pm - 4:15pm
Golden Hall - Main Stage 202 C St, San Diego, CA 92101, USA

4:00pm

Startup Mentoring Sessions
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Who is it for?
Entrepreneurs. Whether you are in ideation or coping with the very-good-problem of growth, we want to help. We're grateful to have Apple's support. Come meet our team, get meaningful feedback and next steps, and find out more about the programs we run every week at Apple Stores to support and highlight the best entrepreneurs in our community.

What is it?
Meet your future self. Free 15-minute mentoring sessions with seasoned startup professionals.  

Why?
We know creating a startup can be difficult. If you don't know what you don't know, how can you find out? We have made it our mission to give back by helping with mentoring, connections, and information about tools and programs that can help.

How do you sign up? That's easy. There are three steps:
  1. Add this session to your My Sched agenda.
  2.  Click here to complete this survey that will help us intelligently match you with a mentor:
  3. When you submit the survey, you'll see a link in bold. Click it to reserve your session. Just ONE session per startup please.
  4. After your session is reserved, you'll receive a confirmation message and information about how to prepare for your session so you can get the most out of your time with your mentor.  
About Fōkcus
Fōkcus assesses entrepreneurs to intelligently match them with business mentors. Our platform is supplemented with events called "City Highlights," which we deliberately populate with diverse entrepreneurs and mentors, making it easier for all types of entrepreneurs to meet their future selves.

Each City Highlight features one venture and approximately six mentors, including Apple Business Pros and Apple Creative Pros. Apple provides event support staff and hosts our events in the newly renovated “Town Square” retail spaces. The events take place during normal store hours in a dedicated area of the store. Each session focuses on a specific business challenge and the mentors function like an advisory board during the session. We can help with strategic, technical, creative, and operational aspects of your business.

City Highlights mentoring sessions are weekly at the Apple Store in San Diego (UTC) and Los Angeles (Century City). We're planning to expand to San Francisco in the next few months.

With access to people who have "been there, done that," you can face your toughest business challenges. Whether you are in ideation or coping with the very-good-problem of growth, we want to help.

Wednesday June 27, 2018 4:00pm - 6:00pm
WeWork Comerica Bank Building, 600 B St, San Diego, CA 92101, USA

4:30pm

Navy SEALS, Inmates and Entrepreneurs: Fireside Chat with Mark Lovett
Limited Capacity seats available

Storytelling is the most basic aspect of our humanity. It’s how we express ourselves, how we remember and how we envision. Join Mark Lovett in discovering the humanity that binds us all –Navy SEALS, inmates and entrepreneurs – and ultimately helps us build successful lives and businesses. Mark Lovett spent 25 years in the world of corporate storytelling as a c-level executive.  He is a master storyteller, founder of TEDxSanDiego, a speaker, a coach, and a professional story listener who focuses on the art of impactful storytelling. He has worked with dozens of CEOs, executives, writers, military personnel and entrepreneurs and focuses on creating meaningful narratives that resonate with your audience for both your personal and corporate brands.

Speakers
avatar for Mark Lovett

Mark Lovett

Founder, Storytelling with Impact
A recovering c-level executive, Mark Lovett was saved by the art of storytelling. Leaving behind the corporate world, Mark now spends his time organizing TEDx events, such as TEDxSanDiego, as well as coaching speakers, and conducting storytelling workshops at Storytelling with Impact... Read More →


Wednesday June 27, 2018 4:30pm - 6:00pm
Golden Hall - Main Stage 202 C St, San Diego, CA 92101, USA

6:30pm

Boss Battles: Live Entrepreneurship Game Show
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Boss Battles is the most unique and entertaining entrepreneurial event you'll ever experience. It is a live entrepreneurship game show in which three business owners are pitted against one another to discuss and debate topics about Sales, Marketing, Leadership, Technology, Social Media, and much more! Points are awarded to the contestant with the most creative, passionate, and knowledgeable argument. After a normal round and speed round the contestant with the most points wins! Let's get down to business, and BOSS BATTLE!

https://www.youtube.com/watch?v=lMo9ILjgqUU&t=1707s


Moderators
avatar for Lamin Turay

Lamin Turay

Founder, MAVERIQS
Lamin Turay is the Founder & Creative Director of MAVERIQS, a media production company that creates original content about and for entrepreneurs. He is an experienced digital marketer and business development professional who has leveraged his decade of experience in both fields to... Read More →

Wednesday June 27, 2018 6:30pm - 8:30pm
Idea 1 899 Park Blvd, San Diego, CA 92101, USA

6:30pm

Startup Crawl
One of the most fun events of the week is the Startup Crawl! Join hundreds of SDSW attendees as you traverse the downtown area visiting startups and seeing their spaces. Company representatives will tell you about their mission and how they are changing things. We strongly encourage you to mingle with and thank each company. Many past attendees have found jobs through the Crawl! The crawl concludes with an after party at an undisclosed location which will be one of your fondest memories!

Wednesday June 27, 2018 6:30pm - 11:00pm
San Diego Concourse 202 C St, San Diego, CA 92101, USA
 
Thursday, June 28
 

7:45am

Brandathon Kickoff - Basics of Branding
Limited Capacity filling up

Brandathon - Branding Hackathon - Startups team up with local SD Marketing Agencies for a branding makeover. In this interactive session, the local companies who have won the chance to present will show their existing branding and where they'd like to go.
See how teams communicate their value, and see what suggestions the branding agencies made for teams.
After this session the teams go off to Hackathon, then they'll return at 2pm to show off their new faces.
Join in the fun...  see the before & after!

Moderators
avatar for Victoria Lakers

Victoria Lakers

President, Frank M&C
After working in investor relations and capital raising for Apollo, one of the world's largest private equity firms and launching a new fund for a $400M real assets investment manager, Victoria moved to San Diego to start, scale and sell a marketing & signage company. Victoria is... Read More →
avatar for Michelle Mink

Michelle Mink

Founder, Navabiz
Michelle is a marketing and product management professional that works tactically, guided by big picture strategy to create greater brand value. Her experience ranges from bootstrap startups to Fortune 100 companies, serving both B2B and B2C markets. Michelle is a Startup Week Vo... Read More →

Speakers
avatar for Marlino Bitanga

Marlino Bitanga

Founder & CEO, Huemanly
Marlino leads Huemanly to change the way people think about branding. Branding empowers high achieving entrepreneurial leaders to grow purpose centric brands and reach long-term fulfilling success. He believe thriving companies start with a clear and powerful purpose. And infuse it... Read More →
avatar for Rebecca Tall Brown

Rebecca Tall Brown

Founder, Lead Strategist, Office of Awesome
Devoted to giving clients the anti-hype, I build comprehensive marketing strategies to combat the fragmented marketing world. With decades of marketing strategy experience working with top brands, my work is about taking each brand and giving them the plan to make all of their business... Read More →
avatar for Amanda Guse

Amanda Guse

Brand Strategist, Huemanly
Hard working • Trustworthy • Self-motivated • Passionate • OutgoingMake a difference in a positive and honest way locally and globally!www.linkedin.com/in/amandaguse/
avatar for Tom McFadden

Tom McFadden

Copy Writer, SD Collective
Great copy is more than just stylish wording – it moves people, changes opinions, drives action and creates a lasting connection with its intended audience. Tom takes a strategic approach to copywriting, blending creativity with purpose to help The Collective's clients reach their... Read More →
avatar for Allie Moreno

Allie Moreno

Head Story Teller, Huemanly
Everyone has a story. Every brand has a journey. Are you tapping into what makes you unique and able to share and communicate that with others? Are you truly connected to your "why"? I work with entrepreneurs, startups, and businesses to not only help them tell a story but truly... Read More →
avatar for Ilo Neukam

Ilo Neukam

Founder & Marketing Strategist, SD Collective
With an extensive and varied background in media and marketing, Ilo founded The Collective with over ten years of experience in client services and strategic marketing. Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time... Read More →
avatar for Leah Kerrigan Prehn

Leah Kerrigan Prehn

Brand Producer, Office of Awesome
Brand Producer, Leah Prehn, designs irresistible brand language that mobilizes markets and creates movements.As Co-Founder of Office of Awesome, and host of The Working Brand Podcast, Leah offers creative analysis and smart commentary on brand trends.www.linkedin.com/in/leahkpreh... Read More →
avatar for Heather Roth

Heather Roth

Marketing Strategist, SD Collective
Passionate. Dedicated. Bright. It’s impossible to describe Heather in a word or two. She’s one of those people that can completely change the dynamic of a team, simply by being who she is and doing what she does. For her it’s second nature, but truly impressive to witness. She’s... Read More →
avatar for Mike Savacool

Mike Savacool

Chief Strategic Officer, LESS+MORE,
As Chief Strategic Officer of LESS+MORE, Mike plays a leading role in helping to articulate priorities and shape strategy for the branding agency's clients. He works with leaders from multinational corporations and visionary start-ups, directing the creation of branding and design... Read More →
avatar for Steve Secviar

Steve Secviar

Chief Creative Officer, Less + More
As Chief Creative Officer of LESS+MORE, Steve is a combination of workhorse and magician. He’s spent his career crafting award-winning creative for clients in all sorts of industries. He leads the creative charge, and makes sure the work does what it’s meant to do.www.linkedi... Read More →


Thursday June 28, 2018 7:45am - 8:45am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

9:00am

Choosing Your Unique Path for Passionate Entrepreneurs
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Creatives, innovators, changemakers, entrepreneurs, have one thing in common - IDEAS! Many new entrepreneurs have lots of ideas - but how do you select the idea that is best for you? This workshop will help you find, nurture and grow the idea that fits your unique skills, experience, knowledge and temperament.

This discussion will help you know:

  • Which of your ideas to keep, and which ones to throw away
  • Which of your ideas have the best chance for startup business success
  • Which of your ideas will give you the best chance for personal satisfaction
  • How to combine and reformulate ideas so they optimize your unique talents
  • How to find, select and work with the right people to help grow your business

Silvia Mah is the Executive Director of Hera Labs, a unique business accelerator that equips entrepreneurs to launch ideas and scale existing businesses. She is also an angel investor (primarily through Hera Angels & Ad Astra Ventures) and venture capitalist (Next Wave Impact Social Impact Fund) who sees idea pitches on a daily basis. Felena Hanson is the owner of Hera Hub - arguably one of the most innovative coworking spaces in the region. They have seen both successes and failures - lots of them - and have learned through long experience what works and what doesn’t. Their insights will be invaluable for new entrepreneurs or for that matter entrepreneurs at any stage of development so please consider joining us at this important session.


Moderators
avatar for Sat Wilensky

Sat Wilensky

Program Director, Hera Labs

Speakers
avatar for Silvia Mah

Silvia Mah

Executive Director, Hera Labs; Co-founder, Adastra Ventures, Hera Labs; Adastra Ventures
Dr. Silvia Mah is a leading advocate for empowering women-owned & diverse businesses on a global level. Her mission is to promote, nurture, and invest in transformational startups that allow women & diverse founders to excel around the world.


Thursday June 28, 2018 9:00am - 10:00am
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

9:00am

From A Basement to Billion Dollar Valuation: Founder Lessons Session on Building a Unicorn (from someone who has!)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Speakers
avatar for Austin McChord

Austin McChord

Founder and CEO, Datto
Austin McChord is the Founder and Chief Executive Officer of Datto, the world's leading provider of IT solutions delivered though managed service providers (MSPs). He launched the company in 2007 from a basement in Norwalk, Connecticut, with the mission to bring best-in-class data... Read More →


Thursday June 28, 2018 9:00am - 10:00am
Copper Room - 228 202 C St, San Diego, CA 92101, USA

9:00am

Bots Are The Future - Cutting Through the Hype to Superior Customer Engagement
Limited Capacity seats available

Messaging apps have eclipsed social networks.
Bots are an exciting new way to get, and maintain user attention, as well as create more interesting user experiences.
Adam will lead the audience to understand how bots better engage customers/users.
User engagement of bots will be compared to mobile apps.
Ask questions about how conversational UX is different from traditional UX!



Speakers
avatar for Adam Riggs-Zeigen

Adam Riggs-Zeigen

CEO, Rock My Run
Adam is co-founder and CEO at Rock My World Media, a digital health & fitness company focused on helping people lead more active lives. Adam is a mobile industry veteran who oversees the company’s strategic direction and product development. Prior to founding Rock My World Media... Read More →
avatar for Natasha Takahashi

Natasha Takahashi

Co-Founder, School of Bots
Natasha is a chatbot-obsessed entrepreneur, speaker, and digital nomad. She is the co-founder of School of Bots, #1 Chatbot education brand in the world. The SOB community is 1800+ members strong and over 30 countries are represented. Its goal is to democratize Chatbot education... Read More →


Thursday June 28, 2018 9:00am - 10:00am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

9:00am

Talent Magnetism - Building Great Teams in Times of Growth
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

More than ever, talent plays a crucial part in the success or failure of your business. Top candidates can propel your vision, while a bad hire can be detrimental. That's a lot of pressure - especially once you reach a period of fast-growth! Join Jill Felska, founder of Want To Work There, for a two-hour interactive workshop that will explore the process and strategies that successful startups use to find, attract, and hire the best possible talent.

Materials to Bring
A laptop (optional), examples of previously used job descriptions (if you have any), and an open mind.

What We Will Do
  • Share best practices that successful startups use to source and hire talent in times of growth.
  • Deconstruct the traditional job description and learn how to write one with more value that will attract the right talent.
  • Uncover best practices around interviewing and how values-driven interviewing can improve your retention.
  • Explore what it means to have an employer brand as a startup.
  • Learn about the different types of small business work environments and establish which category your company fits into.

What You Will Have After
  • A list of values important to you and the organization, that you can use to guide interviews.
  • A list of hiring strategies aligned with your business needs.
  • More inspiration and greater confidence around your ability to hire successfully!

Speakers
avatar for Jill Felska

Jill Felska

Founder, Want To Work There
Jill Felska has spent the last ten years exploring what makes a company a great place to work. Her company, Want To Work There, runs workshops for startups and small businesses that help them get intentional about the type of culture they'd like to create and how to get there.


Thursday June 28, 2018 9:00am - 11:15am
Copper Room - 227 202 C St, San Diego, CA 92101, USA

9:00am

Technical Interview Prep Workshop
Limited Capacity filling up

Are you looking for the inside scoop on the technical interview process at leading software companies?  Do you want to ensure you’re prepared for your next interview?  Join the DevTrack as a team of experienced engineers and assessors from Intuit discuss the interview process and walk you through sample problems in detail.  You’ll come away with an understanding of the interview format, expectations of candidates for Software Engineer 2 through Staff Engineer roles, and experience with real problems given in interviews.  Please come ready to participate and interact with the group.  Please note this workshop will cover topics targeted towards those already in their development career. This session is not for beginners.

Speakers
avatar for Crystal Chung

Crystal Chung

Software Engineer, Intuit
Crystal is a Software Engineer on a back-end services team at Intuit that supports all of Intuit’s products. She graduated from UCSD in 2015 with a Biochemistry & Cell Biology degree and a minor in Computer Science. In addition to her engineering role at Intuit, Crystal is also... Read More →
avatar for Shelby Cohen

Shelby Cohen

Software Engineer, Intuit
Shelby graduated from Ithaca College in Spring 2017 with a Computer Science degree. During her time at school, she founded and participated in the Women in Computing Student Organization and travelled to the Grace Hopper Conference as an Anita Borg Scholar. Shelby moved to the west... Read More →
avatar for Tony Hernandez

Tony Hernandez

Architect, Intuit
Antonio Hernandez is an Architect at Intuit leading Automation for the Consumer Group, TurboTax. He is a technical leader with 13 years of experience in Engineering, covering the entire software development life cycle with special emphasis on automation and engineering excellence... Read More →
avatar for Greg Hoover

Greg Hoover

Sr. Software Engineering Manager, Intuit
Greg Hoover is a native San Diegan with broad experience driving product vision and connecting the dots across technology domains. He’s passionate in exploring new technologies and applying that knowledge in the creation of innovative solutions.   Greg studied Electrical & Computer... Read More →
avatar for Matthew Sivertson

Matthew Sivertson

Distinguished Architect, Intuit
Matt Sivertson is a Distinguished Architect at Intuit. After spending most of his career in video games, Matt joined Intuit 5 years ago with a desire to help solve the biggest game of all...taxes and personal finances.


Thursday June 28, 2018 9:00am - 11:15am
Glass Room 202 C St, San Diego, CA 92101, USA

9:00am

The Value of Design in Every Stage of the Business
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This talk will focus on the value that design brings to each stages of the business. We will touch on the following:

  • Five Ws: Your business needs a designer
  • Types of designers
  • Design Thinking
  • User-centered Design
  • Design System

Speakers
avatar for Andrew Bergeron

Andrew Bergeron

UX Design Director, Everyone Counts Inc.
Andrew Bergeron is a UX designer, speaker, and an advocate for accessible design best practices. Currently, he is the UX Design Director for Everyone Counts, a rapidly growing start-up leading the transformation of modern election systems.
avatar for Andrea Hernandez

Andrea Hernandez

Product Designer, Trials.ai
Andrea is a UX / product designer with a love for solving messy problems through design thinking. She's currently responsible for product design at Trials.ai, a startup leveraging AI to bring life-changing treatment to patients faster. Previously, she was designing award-winning experiences... Read More →
avatar for Sayamon Riddang

Sayamon Riddang

Manager, Brand and Product, HireAHelper
I'm a hybrid designer focused on user experience and user interface design. I'm interested in designing for accessibility and inclusion.
avatar for Roger Wong

Roger Wong

Founder & Creative Director, Wong.Digital
For over 20 years Roger has created marketing and product designs for 30+ Fortune 500 companies. Past clients include Apple, Samsung, Levi’s, and Nike. He’s cofounded two startups, including one that brought VR to real estate. He now heads Wong.Digital, where he helps startups... Read More →


Thursday June 28, 2018 9:00am - 11:15am
Silver Room 202 C St, San Diego, CA 92101, USA

10:15am

Getting Off the Ground: Starting a Cleantech Company in San Diego
Limited Capacity seats available

Do you have an idea for a new innovation in the area of sustainability but don’t know where to go for support in getting started? If the answer is “yes”, then this session is for you! Come hear about the myriad of free resources in San Diego that are helping early-stage Cleantech entrepreneurs get off the ground. Learn about opportunities with Cleantech SD, CONNECT, The Maritime Alliance, ScaleSD & USD SBDC.

Speakers
avatar for Steve Hoey

Steve Hoey

Vice President, CONNECT Springboard Accelerator Program and Innovation Research
Steve Hoey has been with CONNECT for 11 years and oversees CONNECT’s Springboard accelerator program.  He has worked with more than 50 cleantech startups that have raised more than $195 million in funding. He is an active partner in the San Diego Regional Energy Innovation Net... Read More →
avatar for Greg Murphy

Greg Murphy

Executive Director, The Maritime Alliance
Greg brings a decade of experience promoting collaboration among academia, industry and government and in November 2015 became Executive Director of The Maritime Alliance, which organizes the largest BlueTech cluster in the United States. The Maritime Alliance (TMA) is a non-profit... Read More →
avatar for Daniel Obodovski

Daniel Obodovski

Managing Partner, SCALE San Diego
Daniel is Co-founder of SCALE San Diego, CEO of The Silent Intelligence and co-author of The Silent Intelligence: the Internet of Things. He organized the first San Diego Smart City hackathon focused on the Climate Action Plan which utilized real city data in transportation, energy... Read More →
avatar for Mysty Rusk

Mysty Rusk

Director, University of San Diego Innovation Center
Mysty Rusk is the Director of the University of San Diego’s Innovation Center, The Brink, which works among several schools within the university to connect and elevate entrepreneurial efforts across campus and the community.  Rusk is an expert in innovation commercialization and... Read More →
avatar for Marty Turock

Marty Turock

Strategic Projects Consultant, Cleantech San Diego
After graduating from Princeton University with a BSE, Marty Turock launched his career with GE, where he became one of the company’s top global operating P&L leaders.  Marty left GE in 2001 to pursue his entrepreneurial spirit with Graviton, Kleiner Perkins first M2M portfolio... Read More →


Thursday June 28, 2018 10:15am - 11:15am
Copper Room - 228 202 C St, San Diego, CA 92101, USA

10:15am

Veteran Resources Workshop
Limited Capacity seats available

Come hear about the latest resources available for veterans, transitioning military members and their immediate families.  In this highly interactive session, US Marine Corps veteran Jeff (J.D.) Davids will provide an overview and highlight some of the most popular programs available to transitioning veterans in San Diego County.  

Attendees will also receive a free resource guide to some of the helpful resources for veterans pursuing entrepreneurship.  

This highly interactive session will provide generous audience Q&A to help veterans and transitioning veterans better understand the resources available to them and how to efficiently navigate and leverage them for career success.


Speakers
avatar for J.D. Davids

J.D. Davids

Managing Partner, SmartMoney Startups
Jeff (J.D.) Davids is one of the most accomplished startup dealmakers in the world, having completed well over $1 billion in financial transactions while serving on the management teams of 8 venture capital backed startup companies with 6 successful exits. J.D. serves as Managing... Read More →


Thursday June 28, 2018 10:15am - 11:15am
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

10:15am

Life in an Accelerator
Limited Capacity seats available

Join this incredibly successful group of founders as they discuss their experiences going through an accelerator program. During this engaging discussion they'll dive into reasons why the chose their accelerator program, challenges they faced along the way and how an accelerator has shaped the trajectory of their business.

A must attend for anyone thinking about joining an accelerator. 

Moderators
avatar for Jenna Ryan

Jenna Ryan

CEO, Uquora

Speakers
avatar for Jennifer Cosco

Jennifer Cosco

CEO and Co-founder, Envy
avatar for James Heller

James Heller

CEO & Co-founder, Wrapify
avatar for Nathan Resnick

Nathan Resnick

CEO, Sourcify
avatar for Duncan Street

Duncan Street

Co-founder, Qeepsake


Thursday June 28, 2018 10:15am - 11:15am
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

10:15am

The Advantages of Being at a Disadvantage: A inside look at how small businesses can utilize procurement diversity opportunities as a means to scale.
Limited Capacity seats available

Are you a minority-owned, woman-owned, veteran-owned, LGBT-owned, small business or startup? Interested in learning how to expand your business by tapping into government, utility, and corporate procurement diversity programs.

This panel of experts will discuss the following:
  • Benefits of diversity and small business certifications
  • Understanding the various certification agencies and types of certifications
  • What does the application process look like
  • After you become certified, what's next

Speakers
avatar for Elizabeth Cotton

Elizabeth Cotton

San Diego Group Organizer, Black in Technology
Elizabeth Cotton is the San Diego Group organizer for Blacks in Technology (BIT) and the Director for Strategic Partnerships for the National BIT Organization. Elizabeth takes a “birdseye view” approach to assess workforce disparities and curates programs to close the gap. She... Read More →
avatar for Catherine Francis

Catherine Francis

Corporate Trainer, cmfglobalent.com
Enthusiastic, innovative team player who strategically takes initiatives to find & meet the gaps needed to move organizations & people to the next level of business development. My objectives is to continue to engage my network; to be a connector for individuals & businesses by providing... Read More →
avatar for Brett Housholder

Brett Housholder

Deputy Director, San Diego Contracting Opportunities Center
After spending almost 10 years with the Wyoming SBDC Network in various roles, I've moved on to join the San Diego Contracting Opportunities Center (PTAC) as the Deputy Director. My previous experience with the Wyoming SBDC Network will help me to continue to assist small businesses... Read More →


Thursday June 28, 2018 10:15am - 11:15am
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

10:15am

Destroying Your Startup in Five Easy Steps - Marketing & Sales Mistakes
Limited Capacity filling up

Scary (Startup) Stories!
A San Diego Startup Week tradition.
Hillary Anne & Company share surefire ways to ruin a Startup.
Educational .. heck yeah!
Nobody, ah say nobody, tells better stories than Marketing & Sales.
It will be Amazing!

For anyone that ever imagines having a business selling something.


BEFORE Startup Week  ..  Connect with Speakers on Marketing & Sales Track slack channel!
join slack at     https://sandiegostartups.herokuapp.com/
channel              #sdsw-market-sales-trk

Moderators
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →

Speakers
avatar for Hillary Anne

Hillary Anne

VP of Sales & Operations, Agentology
Hillary is a motivated entrepreneur with a passion for people, products, process, and sales. Hillary has mindfully built and scaled sales teams & operations. She has also developed National recruitment, training & retention programs to improve the bottom line.
avatar for Justin Ramers

Justin Ramers

CEO, Teamvibe
Justin is an accomplished executive with over 20 years of experience creating, building and growing online audiences through social media, digital marketing and technology strategies. He is a recognized social media expert and thought leader with a diverse background across consulting... Read More →


Thursday June 28, 2018 10:15am - 11:15am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

11:30am

Ask a Cleantech Entreprenuer
Limited Capacity seats available

This session will feature a panel of local entrepreneurs who are developing new technologies in the energy and water industries and are available to share their perspectives on what it takes to run a Cleantech startup. Learn about the different challenges faced by companies with hardware versus software products and the opportunities as well as obstacles that come from selling these products in markets that are highly influenced by policy and regulation. Interact with San Diego Cleantech startups Aquam Technologies, Chilldyne, Icarus RT, Iteros and Water Pigeon.

Moderators
avatar for Marty Turock

Marty Turock

Strategic Projects Consultant, Cleantech San Diego
After graduating from Princeton University with a BSE, Marty Turock launched his career with GE, where he became one of the company’s top global operating P&L leaders.  Marty left GE in 2001 to pursue his entrepreneurial spirit with Graviton, Kleiner Perkins first M2M portfolio... Read More →

Speakers
avatar for Mark Anderson

Mark Anderson

CEO and Founder, Icarus RT, Inc.
Mark Anderson, PE, MBA has been involved with energy projects for 35+ years, a focus on cleantech for over 15 years. He was Project Director/EOR for the Chevron BrightSource Solar to Steam Project, the pilot for Ivanpah. Mr. Anderson led renewable energy projects in the US, Africa... Read More →
avatar for Orianna Bretschger

Orianna Bretschger

Founder & CEO, Aquacycl
A native of the Southwest, Orianna Bretschger grew up appreciating water issues. Her background in Physics and Materials Science led her to San Diego and to work at the J. Craig Venter Institute for eight years. Her work resulted in $12M of non-dilutive funding and now a commercial... Read More →
avatar for Clay Melugin

Clay Melugin

Co-Founder, Water Pigeon
Clay Melugin is CEO & CoFounder of Water Pigeon an advanced technology company dedicated to the automation of water metering and analytics, to deliver a Fast, Simple and Secure solution for Automated Water Metering.  Clay has 30 years experience bringing new products and technology... Read More →
avatar for Bob Spears

Bob Spears

President & CEO, Chilldyne, Inc.
Bob Spears is CEO of Chilldyne. a Carlsbad company that uses negative pressure to deliver no risk direct-to-chip liquid cooling of datacenters. Their solution is more efficient than air cooling, saving money and energy, and allows servers to be arrayed more densely saving datacenter... Read More →
avatar for Jennifer Worrall

Jennifer Worrall

President and CEO, Iteros, Inc.
Jennifer has 15 years of experience in the energy sector. Prior to her role as CEO of Iteros, she served as the Director of Information Engineering for a microgrid company, where she was responsible for the design and implementation of their solutions architecture, cyber-physical... Read More →


Thursday June 28, 2018 11:30am - 12:30pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

11:30am

Breaking the Rules when Selling Your Company
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

As entrepreneurs we start companies because something is broken and we want it fixed. We hack and slash our way to success, breaking every rule along the way to get an edge and disrupt our industry. Yet when it comes to selling our companies we put our entrepreneurial hats aside and don a set of blinders believing there are only a couple of paths to exit. Acquihire or acquisition.

Join us on a journey as Al Bsharah tells the story of how he took his company Email Copilot, put it on the market, and managed to close a deal in a way that most said they'd never seen done and would be nearly impossible to pull off. It was a risk that ultimately netted his investors and team a result that was far better than any "normal acquisition path" would have provided.

Speakers
avatar for Al Bsharah

Al Bsharah

Vice President, Data and Analytics, Seismic
Al’s been involved in San Diego startups since 1998 after leaving the Detroit auto industry as an electrical engineer. He’s raised money from VCs / angels, sold one of his two companies, and is a graduate of both the TechStars and Founder Institute accelerator programs.


Thursday June 28, 2018 11:30am - 12:30pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

11:30am

Sales Negotiation: Objection Handling - Win More Deals!
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

"No now" is not "No" in the future.
Objections are in fact a customer wanting to buy, though they have outstanding issues that need resolution. What's the best way to handle objections?
Chris will introduce his process for a Prospect's journey to "Yes".

This session is for Startup Leadership and Salespeople to prepare for real Prospects and close sales.

BEFORE Startup Week  ..  Connect with Speakers on Marketing & Sales Track slack channel!
join slack at     https://sandiegostartups.herokuapp.com/
channel              #sdsw-market-sales-trk

Speakers
avatar for Jenelle Nappi

Jenelle Nappi

Sales & Learning Manager, Housecall Pro
I have spent the past 8 years sales and realized the power of sales and how it changes the way the world works. From San Francisco to San Diego, my goal as a woman in sales and leadership has always been to inspire others around me. I love a good challenge and take them on without... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Thursday June 28, 2018 11:30am - 12:30pm
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

11:30am

Shut up and Talk
Limited Capacity filling up

A shortlist of things young designers can start doing right now to improve their life as a designer by evolving yourself, your work, the tools, and the process. Be able to adapt and do what it takes to really master a skill.

Speakers
avatar for Aaron Wade

Aaron Wade

Manager, NextGen Design, ServiceNow
Just a metal-loving-dad who designs for a living.


Thursday June 28, 2018 11:30am - 12:30pm
Silver Room 202 C St, San Diego, CA 92101, USA

11:30am

TOWN HALL MEETING: San Diego Startup Ecosystem- Where are we and where do we need to be?
Limited Capacity filling up

Should San Diego strive to be the next Silicon Valley, or should we follow our own unique path?   This town hall meeting will address one of the most important questions facing this community:  the current state and future direction of the San Diego Startup Ecosystem.   What is working, and what isn’t in the region?  Who is being left out?  Can we be more inclusive?  How can we make sure all our residents have the opportunities and resources to give their startups a fighting chance?  Don’t miss this no-holds-barred meeting, where we will be tackling some of the toughest issues facing the San Diego startup community in a forum where diverse voices, opinions and ideas will be welcome.

IMPORTANT NOTE:  We will have a special podium set up for brief “points of view” presentations where participants can voice their unfiltered opinions about the San Diego Startup Ecosystem.  This can include things that are missing from the ecosystem or things that are going well that should be expanded  - as well as current community initiatives and ideas for future initiatives.  These presentations will be just a few minutes at the microphone but don’t need to be structured as a question to the panel - you can address the audience directly.   



Moderators
avatar for Neal Bloom

Neal Bloom

Chairman, Startup San Diego
Serial entrepreneur, passionate about growing the San Diego tech ecosystem, angel investor
avatar for Autumn Moody

Autumn Moody

Attorney | Mediator | Corporate Culture Consultant, The Moody Firm
Autumn Moody works with clients to align a company's organizational puzzle pieces with the current business landscape and vision for the future by focusing on human capital, corporate culture, executive leadership and risk management. Autumn is a CA licensed attorney, professional... Read More →

Speakers
avatar for Brant Cooper

Brant Cooper

CEO, Moves The Needle
Brant Cooper is the CEO of Moves the Needle and author of the NY Times best seller The Lean Entrepreneur. With over a decade of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large... Read More →
avatar for Silvia Mah

Silvia Mah

Executive Director, Hera Labs; Co-founder, Adastra Ventures, Hera Labs; Adastra Ventures
Dr. Silvia Mah is a leading advocate for empowering women-owned & diverse businesses on a global level. Her mission is to promote, nurture, and invest in transformational startups that allow women & diverse founders to excel around the world.
avatar for Briana Weisinger

Briana Weisinger

Startup Advocate, UC San Diego
Briana Weisenger focuses on growing the entrepreneurial ecosystem at UCSD, increasing transparency to make the ecosystem more accessible internally and externally, democratizing access to resources and launching and leading initiatives that scale across the 60,000+ person campus... Read More →
avatar for Andy White

Andy White

Startup Operations, Keshif Ventures
Andy White is an early investor in AngelList, 500 Startups and Buffer. | | He's currently heading up Startup Operations at Keshif Ventures in San Diego. This family office has a portfolio of over 90 companies primarily based in San Diego. | | He was a founding partner of the Ve... Read More →


Thursday June 28, 2018 11:30am - 12:45pm
Golden Hall - Breakout B 202 C St, San Diego, CA 92101, USA

11:30am

Talking About Tech: Communicating Complex Ideas Simply
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

How do you explain a complex idea to a 7-year-old? You'd have to completely understand the idea in order to translate it into words a 7-year-old understands. Assume anyone that doesn't do your job, or works at your company, or works in your industry is a 7-year-old. Every industry, location, company, culture, department, and specific job has its own language that can be incomprehensible to an outsider. The point of language is to communicate but the more powerful your command of the language, the more powerful your communication. Join us as we host a workshop for technical experts who want to communicate better, simpler, and more effectively across departments in order to build better products.

NB: Sessions starting at 11:30 AM are brown bag lunch sessions.  Bring your lunch with you to eat while you work.

Moderators
avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

Speakers
avatar for Mark Lee

Mark Lee

CEO, Enroll Hero
Co-Founder and CEO of VC-backed Enroll Hero, the recommendation engine for senior health insurance. Previously, Mark held leadership positions in product management in Silicon Valley & London and taught Product Management with General Assembly. Last year Mark survived the Marathon... Read More →
avatar for Harrison Schaen

Harrison Schaen

Founder/CEO, Issue Fixers
Princeton University grad w/ 20+ years of experience in Dev, Marketing, & Sales. CEO and Founder of Issue Fixers, Schaen has helped grow hundreds of businesses as a designer, product manager, sales rep, marketing manager, web developer, sr. developer, technical director, founder and... Read More →


Thursday June 28, 2018 11:30am - 1:30pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

11:30am

Inclusive Community Fair
A lunchtime fair showing off all the resources available to YOU, the SD Startup Community, with a focus on Diversity and Inclusion in Tech and Entrepreneurship!
Including resources for diverse entrepreneurs and technologists like CONNECT All and Tech Women of Intuit and organizations like Girls In Tech SD, Latina Geeks, Blacks In Tech, Operation Code, the National Society of Black Engineers, and more! 

Thursday June 28, 2018 11:30am - 2:30pm
Civic Center Plaza 202 C St, San Diego, CA 92101, USA

12:45pm

M&S Track Brown Bag Lunch Workshop: Marketing & Sales Mentoring
Limited Capacity seats available

Brown Bag Lunch to address Marketing & Sales challenges of Startup Week attendees.
Learn by sharing!

Target Audience: Leadership Execs & Sales Management for Seed & Growth Stage companies.
Others welcome.

This Brown Bag Workshop will start on time.
Please have your lunch organized and be at venue on time.


BEFORE Startup Week  ..  Connect with Speakers on Marketing & Sales Track slack channel!
join slack at     https://sandiegostartups.herokuapp.com/
channel              #sdsw-market-sales-trk

Speakers
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.
avatar for Jaime Sullivan

Jaime Sullivan

Chief Marketing Officer, Tealium
Adam Corey leads Tealium’s marketing and is responsible for driving awareness around the power of Tealium and cultivating alliances with best-of-breed customer data solutions.  He has over 13 years of experience in digital analytics, marketing and business development.  Prior... Read More →


Thursday June 28, 2018 12:45pm - 1:30pm
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

12:45pm

Podcast Club: Lunch and Listen #2
Limited Capacity seats available

Patti McChord of Netflix on Culture

Thursday June 28, 2018 12:45pm - 1:45pm
Glass Room 202 C St, San Diego, CA 92101, USA

1:00pm

Mixology 101
Limited Capacity seats available

End the week with an ORGANICS by Red Bull mixology class, designed to teach startup pros how to be the MVP of their office happy hour. Presented by Snake Oil Cocktail Co.

Please RSVP here:
https://refreshoasis.splashthat.com/


2:00pm

Ask Techstars: How to prepare for an accelerator
Limited Capacity seats available

Techstars Managing Director Ryan Kuder will help you get ready to apply for an accelerator. We'll talk about how to know if an accelerator is the next best step, how to choose the accelerator that's going to be the best fit for you, and how to make sure that your company is ready to be accelerated. We'll also talk about the application process using Techstars as an example and help founders ensure they're submitting the best application they can.

Speakers
avatar for Ryan Kuder

Ryan Kuder

Managing Director, Techstars
Ryan is Managing Director at Techstars. As a 17-year tech veteran, including stints as founder of several startups, and an executive at many more, Ryan has spent the majority of his career building startups from the ground up and has experienced all stages of the entrepreneurship... Read More →


2:00pm

The Rise of the Startup Program Manager
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Long gone are the days where Entrepreneurs could garner credibility by being good in one or two areas.  Now they must be well versed in all functions, understanding everything from complex options on going to market, data-driven customer experiences, all while while planning a twenty-vendor deep, cloud-based tech stack for effective marketing, sales, and product development programs.  Plus, they must learn and understand the new languages of investors, legal, customers, vendors, media and their peers.

It can be overwhelming - no one person can possibly have all this knowledge.  As a result, the number of entrepreneurs who get stuck “thinking about starting a business” is 3X more than those who actually start a business.

This is where a “Program Manager mindset” can help. It helps today’s entrepreneurs solve complex problems and manage the people, processes, systems and technologies they need to complete projects.

This session will introduce you to:

  • Strategies for solving complex problems (starting a business IS a complex problem)
  • Program management hacks to stay focused and accelerate idea validation and company launch
  • Examples of proven, tested 90-Day plans to get "unstuck" and complete projects

Don't miss this important session- it will give you an alternative approach to startup development you are unlikely to get elsewhere.




Speakers
avatar for Spencer Parikh

Spencer Parikh

CEO and Founder, EntraPoint
Spencer is the CEO and Founder of EntraPoint, an accelerator serving Entrepreneurs at the idea stage. With over 25 years of experience, his diverse background provides unique perspectives on best practices and the reality of starting a new business.


Thursday June 28, 2018 2:00pm - 3:00pm
Glass Room 202 C St, San Diego, CA 92101, USA

2:00pm

How to Bootstrap a Craft Brewery in Mexico
Limited Capacity seats available

Building your brewery without any investors and growing at par with the business

Speakers
avatar for Carlos Macklis

Carlos Macklis

Founder, Norte Brewing Co.
A Tijuana based Mechanical Engineer from SDSU. His 9 to 5 is in automotive shock development for ProComp, specializing in hydraulic dampers from defense to recreational applications. His 5 to 9 is operating a craft brewery and currently growing its business into a full industrial-size... Read More →


Thursday June 28, 2018 2:00pm - 3:00pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

2:00pm

The Art of the Angel Deal
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The Art of the Angel Deal is an interactive “war story” driven session focused upon practical advice about raising a round of financing from individual investors.  Built around a framework of 10 “rules” to guide you down the path to success, you will learn:
  • Who you should target
  • What you should sell
  • Why people invest in startups
  • Where to find investors
  • How you should pitch them
And much more!            

Speakers
avatar for David Titus

David Titus

SVP, Cooley
David Titus is a longtime VC, former President of the San Diego Venture Group and a founder of Silicon Valley Bank.  Dave has been a director of over 25 companies, reviewed thousands of pitches and advised hundreds of entrepreneurs on their fundraising plans.


Thursday June 28, 2018 2:00pm - 3:00pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

2:00pm

Investment Trends in a New Era of Cleantech Innovation
Limited Capacity seats available

The first wave of Cleantech investing occurred a decade ago with VCs making overly-aggressive investments in hardware innovations at a time when the markets for these products weren’t mature. As a result, many of these firms experienced losses that turned them away from investing in this space. Today, low-cost and ubiquitous computing technologies and sensor products are making it easier than ever for Cleantech companies to get started and investors to see returns. Hear from investors about what kind of deals they are getting excited about in this new era of Cleantech innovation. Hear from Investors at Anzu Partners, EcoElectron Ventures & Mark IV Capital, Inc.

Moderators
avatar for Adib Naslé

Adib Naslé

Founder & CEO, Xendee
Adib Naslé is Founder and CEO of Xendee, a cloud based electric grid design and management platform.Adib is the inventor of real-time power analytics for microgrids and mission criticalelectrical power distribution networks. Previously, Adib was co-founder, and presidentat Power... Read More →

Speakers
avatar for Michael S. Beaudoin II

Michael S. Beaudoin II

Investment Manager, Mark IV Capital, Inc.
Michael invests in early stage companies, on behalf of Mark IV Capital. Previously, Michael created and operated AT&T’s Aspire Accelerator; and served as a Vice President at JPMorgan Chase and Deutsche Bank. Michael graduated with an MBA from Pepperdine and undergraduate from Ball... Read More →
avatar for Josh Lampl

Josh Lampl

President, EcoElectron Ventures
Josh Lampl is a seed investor and advisor to early stage Cleantech companies. Current investments include Lightwave Photonics, Iteros, Aquam, Mach Energy, Pace Controls, Enovation Partners, Nth Power Fund, Rockefeller Cleantech Fund, and Commons Capital (a socially responsible Angel... Read More →
avatar for Greg Pope

Greg Pope

Principal, Anzu Partners
Greg Pope is a Principal and co-lead of the San Diego office at Anzu Partners. Greg directs Anzu’s sourcing and investments in energy-focused and sustainable industrial technologies; energy storage; carbon reduction; and additive manufacturing.  Prior to Anzu, Greg worked at the... Read More →


Thursday June 28, 2018 2:00pm - 3:00pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

2:00pm

Brandathon Competition - Brand Hackathon Fight Club - Agencies Compete
Limited Capacity seats available

Join us to see how local branding agencies have rebranded our winning startups.
Learn how agencies make brands their best, and what they've done to separate Teams from the crowds.
The agencies will show their branding makeovers to all attendees, but only one agency wins best rebrand!
Come & cheer on the Teams!



BEFORE Startup Week  ..  Connect with Speakers on Marketing & Sales Track slack channel!
join slack at     https://sandiegostartups.herokuapp.com/
channel              #sdsw-market-sales-trk

Moderators
avatar for Victoria Lakers

Victoria Lakers

President, Frank M&C
After working in investor relations and capital raising for Apollo, one of the world's largest private equity firms and launching a new fund for a $400M real assets investment manager, Victoria moved to San Diego to start, scale and sell a marketing & signage company. Victoria is... Read More →
avatar for Michelle Mink

Michelle Mink

Founder, Navabiz
Michelle is a marketing and product management professional that works tactically, guided by big picture strategy to create greater brand value. Her experience ranges from bootstrap startups to Fortune 100 companies, serving both B2B and B2C markets. Michelle is a Startup Week Vo... Read More →

Speakers
avatar for Marlino Bitanga

Marlino Bitanga

Founder & CEO, Huemanly
Marlino leads Huemanly to change the way people think about branding. Branding empowers high achieving entrepreneurial leaders to grow purpose centric brands and reach long-term fulfilling success. He believe thriving companies start with a clear and powerful purpose. And infuse it... Read More →
avatar for Rebecca Tall Brown

Rebecca Tall Brown

Founder, Lead Strategist, Office of Awesome
Devoted to giving clients the anti-hype, I build comprehensive marketing strategies to combat the fragmented marketing world. With decades of marketing strategy experience working with top brands, my work is about taking each brand and giving them the plan to make all of their business... Read More →
avatar for Amanda Guse

Amanda Guse

Brand Strategist, Huemanly
Hard working • Trustworthy • Self-motivated • Passionate • OutgoingMake a difference in a positive and honest way locally and globally!www.linkedin.com/in/amandaguse/
avatar for Tom McFadden

Tom McFadden

Copy Writer, SD Collective
Great copy is more than just stylish wording – it moves people, changes opinions, drives action and creates a lasting connection with its intended audience. Tom takes a strategic approach to copywriting, blending creativity with purpose to help The Collective's clients reach their... Read More →
avatar for Allie Moreno

Allie Moreno

Head Story Teller, Huemanly
Everyone has a story. Every brand has a journey. Are you tapping into what makes you unique and able to share and communicate that with others? Are you truly connected to your "why"? I work with entrepreneurs, startups, and businesses to not only help them tell a story but truly... Read More →
avatar for Ilo Neukam

Ilo Neukam

Founder & Marketing Strategist, SD Collective
With an extensive and varied background in media and marketing, Ilo founded The Collective with over ten years of experience in client services and strategic marketing. Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time... Read More →
avatar for Leah Kerrigan Prehn

Leah Kerrigan Prehn

Brand Producer, Office of Awesome
Brand Producer, Leah Prehn, designs irresistible brand language that mobilizes markets and creates movements.As Co-Founder of Office of Awesome, and host of The Working Brand Podcast, Leah offers creative analysis and smart commentary on brand trends.www.linkedin.com/in/leahkpreh... Read More →
avatar for Heather Roth

Heather Roth

Marketing Strategist, SD Collective
Passionate. Dedicated. Bright. It’s impossible to describe Heather in a word or two. She’s one of those people that can completely change the dynamic of a team, simply by being who she is and doing what she does. For her it’s second nature, but truly impressive to witness. She’s... Read More →
avatar for Mike Savacool

Mike Savacool

Chief Strategic Officer, LESS+MORE,
As Chief Strategic Officer of LESS+MORE, Mike plays a leading role in helping to articulate priorities and shape strategy for the branding agency's clients. He works with leaders from multinational corporations and visionary start-ups, directing the creation of branding and design... Read More →
avatar for Steve Secviar

Steve Secviar

Chief Creative Officer, Less + More
As Chief Creative Officer of LESS+MORE, Steve is a combination of workhorse and magician. He’s spent his career crafting award-winning creative for clients in all sorts of industries. He leads the creative charge, and makes sure the work does what it’s meant to do.www.linkedi... Read More →


Thursday June 28, 2018 2:00pm - 3:00pm
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

2:00pm

The Entrepreneur's Journey
Limited Capacity seats available

For entrepreneurs there are many road blocks that can derail us from our calling. It is often a lonely road that has us feeling dazed, confused, exhausted, and feeling unsure. Leaving us with many questions such as, what do I do now? What is it that is holding me back? Is this even a good idea?


The purpose of this experiential workshop is to explore the journey of the entrepreneur so we can be better prepared for when it happens to us. We will start with our own inspiration and learn how to harness it, identify fears and self doubts we develop in our mind and learn how to overcome them, how to turn our ideas into reality, and learn about the biggest tangible resources we can use to create beyond what we believe we are capable of. This workshop will guide entrepreneurs to begin to look differently at these steps in their journey and learn how to overcome those hurdles. To change the story from one of uncertainty to one of empowerment.

Speakers

2:00pm

How to Move Your Idea Forward: Prototype It!
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Will your idea sink or swim? Prototyping can help you figure that out. Learn how to turn your idea into something tangible that you can test or share with potential users. Whether you are a student, entrepreneur, or simply have a problem you are passionate about solving, prototyping is a fast and easy way to get feedback on your idea. We’ll demo a few prototyping tools and methods and share some tips on how to get the most out of your user testing sessions.

Speakers
avatar for Elina Kim

Elina Kim

Senior Design Techologist, Intuit
Elina Kim is a Design Technologist at Intuit. She is a design thinker at heart who also enjoys to code and learn new front-end technologies. As a Design Technologist, she is passionate about bringing ideas to life using different prototyping tools and practicing "show and tell" p... Read More →
avatar for Syp Siligato

Syp Siligato

Senior Interaction Designer, Intuit
Syp Vandy Siligato is a Senior Interaction Designer for Intuit’s Consumer Group Foundational Design team and co-founder of the startup, Live Offline. She is an Intuit Innovation Catalyst, graduate of Hera Labs' Launch Intensive Program, and SD Startup Leadership Program Fellow... Read More →


Thursday June 28, 2018 2:00pm - 4:15pm
Silver Room 202 C St, San Diego, CA 92101, USA

3:00pm

Ask Techstars: How to get the most out of your accelerator
Limited Capacity seats available

Techstars Managing Director Ryan Kuder will help you make sure you get the most out of your accelerator experience. Congratulations! You got into an accelerator program. What should you do before, during, and after to ensure that you get the most out of the experience? We'll talk with Techstars alumni and mentors to make sure you're ready to be accelerated.

Speakers
avatar for Ryan Kuder

Ryan Kuder

Managing Director, Techstars
Ryan is Managing Director at Techstars. As a 17-year tech veteran, including stints as founder of several startups, and an executive at many more, Ryan has spent the majority of his career building startups from the ground up and has experienced all stages of the entrepreneurship... Read More →


3:15pm

Diversity in Media Startups
Limited Capacity seats available

Panelist will discuss how they built their Media Companies with the focus being that there is a lack of Diversity in Media Representation for Blacks and Latinos. Startup Struggles, Media Representation and Depictions will be part of several sub-topics in this session.

Moderators
avatar for Luis Martinez, MSOL

Luis Martinez, MSOL

Founder/CEO, MelaninMentor LLC.
A first generation Afro-Latino from Honduras and raised in Brooklyn, New York, Luis is an advocate for Black Entrepreneurship, Leadership, and Empowerment for people of color in San Diego.The host of the Discussion Workshop Series "The Psychology of the Black Entrepreneur" A Former... Read More →

Speakers
avatar for Tamera Hill

Tamera Hill

CEO/Founder Writer-Director-Producer, Tamera Hill Productions and Entertainment LLC.
Tamera Hill Founder and CEO of Predestined Entertainment/Tamera Hill Productions. Originally from Columbus, Ohio, moved to San Diego where her life's work was set in motion. Tamera has been in the entertainment business for over a decade and worked with various Hollywood stars through... Read More →
avatar for Shamroc Peterson

Shamroc Peterson

Founder / CEO / TV Producer, DIVERSEEGO TV
Shamroc Peterson is an exciting and adventurous Television Personality, TV Host, Producer and Startup Founder of Diverseego TV. An avid traveler, Shamroc's energetic, witty, carefree nature, entices viewers to follow him on his fun and electrifying adventures. On Shamroc's show, Show... Read More →


Thursday June 28, 2018 3:15pm - 4:15pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

3:15pm

City Highlights - Live Mentoring Session
Limited Capacity seats available

City Highlight Live Office Hours
Come listen in on a live mentoring session with a local startup. We'll surround them with mentors that will function like an advisory board during the session, and we'll work through real business challenges with advice and insight from seasoned entrepreneurs and experts.

Each week, Fōkcus supports and highlights entrepreneurs through our program at the Apple Store called "City Highlights," which we deliberately populate with diverse entrepreneurs and mentors, making it easier for all types of entrepreneurs to meet their future selves. During startup week, we're bringing City Highlights to you. 

About Fōkcus
Fōkcus assesses entrepreneurs to intelligently match them with business mentors. Our platform is supplemented with events called "City Highlights," which we deliberately populate with diverse entrepreneurs and mentors, making it easier for all types of entrepreneurs to meet their future selves. 

Each City Highlight features one venture and approximately six mentors, including Apple Business Pros and Apple Creative Pros. Apple provides event support staff and hosts our events in the newly renovated “Town Square” retail spaces. The events take place during normal store hours in a dedicated area of the store. Each session focuses on a specific business challenge and the mentors function like an advisory board during the session. We can help with strategic, technical, creative, and operational aspects of your business. 

City Highlights mentoring sessions are weekly at the Apple Store in San Diego (UTC) and Los Angeles (Century City). We're planning to expand to San Francisco in the next few months. 

With access to people who have "been there, done that," you can face your toughest business challenges. Whether you are in ideation or coping with the very-good-problem of growth, we want to help.

Thursday June 28, 2018 3:15pm - 4:15pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

3:15pm

Scaling an AI Business: How to go from Local to Global
Limited Capacity seats available

San Diego is full of exciting, life changing ideas. But taking an idea, turning it into reality and scaling it into a global business is no easy task. Brain Corporation, a San Diego-based AI company specializing in the development of autonomous navigation technology for commercial applications, knows first-hand what goes into successfully scaling a startup in SD.

Launched in 2009, Brain Corp had a clear vision of the potential for robots to work with and care for people. The company began building robots, but soon realized the true market need wasn’t for the physical robot, but rather for its “brain.” The resulting innovation was a software operating system that brings manual objects to life.

The initial use for Brain’s AI platform has been to empower OEMs (industrial floor-scrubber manufacturers) who provide commercial floor care machines to airports, malls, warehouses and big-box retailers. The BrainOS AI platform has become a cost-effective way to transform manual floor cleaners into autonomous robots, equipping them with seeing, thinking and self-driving capabilities.
After years perfecting its technology stack, Brain needed a capital partner to expand its capabilities and effectively commercialize its product offerings. The company pursued funding from one of the world’s largest tech investors, Softbank. In June 2017, it secured $114 million in Series C funding, allowing the company to expand its R&D efforts to develop multiple types of robots for various industries. Brain Corp envisions its model of autonomy-as-a-service to be the way of the future, eventually decreasing the cost of robots and helping expand them into every industry.

Speakers
avatar for Lauren Lindner

Lauren Lindner

Director of Strategy, Brain Corp
As Director of Strategy, Lauren is responsible for assessing new application verticals and helping implement subsequent growth plans for the BrainOS autonomy platform. She also works closely with robotic startups across the ecosystem as part of Brain Corp's strategic investment i... Read More →


Thursday June 28, 2018 3:15pm - 4:15pm
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

4:00pm

Startup Mentoring Sessions
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Who is it for?
Entrepreneurs. Whether you are in ideation or coping with the very-good-problem of growth, we want to help. We're grateful to have Apple's support. Come meet our team, get meaningful feedback and next steps, and find out more about the programs we run every week at Apple Stores to support and highlight the best entrepreneurs in our community.

What is it?
Meet your future self. Free 15-minute mentoring sessions with seasoned startup professionals.  

Why?
We know creating a startup can be difficult. If you don't know what you don't know, how can you find out? We have made it our mission to give back by helping with mentoring, connections, and information about tools and programs that can help.

How do you sign up? That's easy. There are three steps:
  1. Add this session to your My Sched agenda.
  2.  Click here to complete this survey that will help us intelligently match you with a mentor:
  3. When you submit the survey, you'll see a link in bold. Click it to reserve your session. Just ONE session per startup please.
  4. After your session is reserved, you'll receive a confirmation message and information about how to prepare for your session so you can get the most out of your time with your mentor.  
About Fōkcus
Fōkcus assesses entrepreneurs to intelligently match them with business mentors. Our platform is supplemented with events called "City Highlights," which we deliberately populate with diverse entrepreneurs and mentors, making it easier for all types of entrepreneurs to meet their future selves.

4:30pm

Unknown Big Wins in San Diego
Come meet and chat with under-the-radar founders that have built $100M+ companies in San Diego and have had an exit. Yes, you can build, raise money and sell a tech company in San Diego. This happens more often than we know. We just need to tell the story more often.

Speakers
avatar for Neal Bloom

Neal Bloom

Chairman, Startup San Diego
Serial entrepreneur, passionate about growing the San Diego tech ecosystem, angel investor
avatar for trevor klein

trevor klein

CEO, Jolie Investments
With 19 years experience in strategic planning, e-commerce and online marketing, Trevor has been responsible for the success of a large e-commerce site and multi-million dollar marketing budget.  He acted as the point person in the sale of AutoAnything to AutoZone.  Trevor is an... Read More →
avatar for Christine McDannell

Christine McDannell

Founder | CEO, Kindred Quarters
Christine McDannell is the passionate Founder of Kindred Quarters, coliving housing for entrepreneurs with locations in San Diego and Los Angeles, CA. She is a serial entrepreneur who has already owned, ran, and sold seven different companies in the past 14 years, including two... Read More →
avatar for Gioia Messinger

Gioia Messinger

Founder Principal & EIR, LinkedObjects, Inc. & UCSD
Gioia Messinger is a serial entrepreneur, executive and advisor with extensive background in connected devices, digital health, robotics/AI and video technologies.  She is the Founder and Principal of LinkedObjects, Inc., a technology and business strategy firm specialized in digital... Read More →
avatar for Shayne Skaff

Shayne Skaff

Founder/Managing Partner, Mooring Ventures
As a successful entrepreneur with a background in strategic business development, Shayne Skaff is dedicated to guiding emerging technology companies to expedite growth and achieve their goals. From productizing and commercializing business offerings, to providing marketing, sales... Read More →


Thursday June 28, 2018 4:30pm - 5:30pm
Golden Hall - Main Stage 202 C St, San Diego, CA 92101, USA

5:30pm

North County Elevate My Business Challenge Pitch Day
We are excited to present our Spring 2018 Elevate My Business Challenge cohort in North County San Diego. These amazingly talented founders will be presenting their plans to our VIP panel for growing their small businesses as part of their graduation for our 60 Day, 4 Workshop Challenge. We have setup this event to be a “Dolphin Tank” experience in that, unlike the popular TV show Shark Tank, we want to allow you to listen to the founder's presentation, then offer constructive feedback and suggestions to help the company improve its growth plans.  Join us in selecting the Pitch Winners, especially for the "Audience Choice" Winner!

Please RSVP for this event using the following link:
http://bit.ly/2JNFTnK


6:00pm

Founders Fight Club
Founders Fight Club allows the audience to see budding entrepreneurs pitch their startups in three different rounds. Each company advances only with the blessing of the audience who is encouraged to vote via chanting for their chosen winner.

This year, we will also be hosting the closing party with Founders Fight Club. Once the competition has concluded guests are welcome to mix and mingle as we pump the music and thank you all for an incredible week. See you there!

Speakers
avatar for Ashok Kamal

Ashok Kamal

Executive Director, Tech Coast Angels
I believe that the problems of the world offer a great opportunity for people to rise, collaborate, innovate and create a better way of life. I also believe that entrepreneurship is the foundation for reframing problems as opportunities, unlocking solutions and unleashing human potential... Read More →


Thursday June 28, 2018 6:00pm - 10:00pm
Idea 1 899 Park Blvd, San Diego, CA 92101, USA

7:00pm

Adobe Creative Jam
Limited Capacity seats available

JOIN US FOR A #CREATIVEJAM
Please join us for a Creative Jam focused on UI/UX Design, an inspiring two-part design experience that demonstrates and celebrates creativity

The Adobe Creative Cloud team will host the Creative Jam presentations. This one-hour design showcase highlights the work of 3 creative leaders. At the same time, in the next room, hand-picked Designers will be competing in the Creative Jam tournament, a 3-hour design charrette showdown. Participants will be using Adobe XD.

Once the Creative Jam presentations wrap, tournament participants will take the stage to share their creations with you. As part of the audience, you’ll vote on each submission and select the People's Choice winner. There will also be Grand Prize winners decided by a group of judges!

Attendees must pre-register for the event:
https://nvite.com/CreativeJam/sdstartup2018



Thursday June 28, 2018 7:00pm - 11:00pm
Moniker Warehouse 705 16th St, San Diego, CA 92101
 
Friday, June 29
 

8:00am

Beach, Brunch and Bosses: Meet North County Entrepreneurs
Limited Capacity seats available

Join entrepreneurs, investors and techies living and working in North County for brunch and a panel before taking the Coaster downtown to enjoy more Startup Week activities. Event check-in begins at 8:00am, brunch at 8:30 am. After the panel we will all walk across the parking lot to the Poinsettia train station and take the 11:18 am Coaster downtown to enjoy more San Diego Startup Week events.
Interested in having a table at the event at Common Grounds?

All North County startup companies and startup resources providers are welcome. First 20 people to sign up receive a free table, after that the cost is $45. Email Helene@commongrounds.space for more information.

Moderators
avatar for Sarah de Crescenzo

Sarah de Crescenzo

Reporter, San Diego Business Journal
Sarah de Crescenzo is a reporter at the San Diego Business Journal, where she covers technology, startups and finance. She joined the SDBJ from the Orange County Register in 2016. She has been working as a staff writer at a variety of newspapers throughout California for nearly 10... Read More →

Speakers
avatar for Kimberly Caccavo

Kimberly Caccavo

Co-Founder, GRACEDBYGRIT
Kimberly brought technology and business experience to GRACEDBYGRIT. She received her BS in Chemical Engineering from UC Berkeley. She was a research engineer focused on metals used in the space shuttle and later on ceramic heat engines. She LOVED it. She then entered the business... Read More →
avatar for Erik Groset

Erik Groset

Co-founder, Fantasy Sports Co
Erik Groset is the co-founder of Fantasy Sports Co., a burgeoning mobile software development studio in Carlsbad, California. Their premier app LineStar, a popular sports application to help fans play and succeed at daily fantasy sports has more than 1M downloads, 4500+ratings with... Read More →
avatar for Kyle Slager

Kyle Slager

CEO, Raken
Before Founding Raken, Kyle was a Research Associate in the investments group of Brandes Investment Partners, a leading global value-based investment management firm. While at Brandes, Kyle was responsible for making investment recommendations to Brandes' portfolio committees, which... Read More →



Friday June 29, 2018 8:00am - 11:00am
Common Grounds 6790 Embarcadero Ln #100, Carlsbad, CA 92011

9:00am

"Blue Line" From Veteran to Startup: The Journey to Entrepreneurship"
Limited Capacity seats available

This objective of this interactive discussion for Veterans is to help promote self-exploration after military service that will, ideally, help them create a roadmap. In particular by discussing finding their 'why?' discussing possible obstacles specific to veteran entrepreneurs and startup success.

Understanding what your driving factors are is crucial because more often than not, people/investors buy into why you are doing something rather than the actual product or service you are providing. People will support and invest in the driving force behind your mission/dreams/goals when they know exactly why you are pursuing something.

Moderators
avatar for Lily Zaragoza

Lily Zaragoza

Radio Personality, Sunny 98.1-Entercom Communications
Lily Zaragoza is a San Diego native. She has worked in radio broadcasting for 13 years and is a graduate of Long Island University, Brooklyn with a degree in Journalism and a minor in Media Arts.While in New York, Lily worked for WQHT 97.1 as well as 92.3 AMP. Locally she has been... Read More →

Speakers
avatar for Johnathan Adlam

Johnathan Adlam

Co-Founder, Gen Lab Cowork
Johnathan Adlam is Green Building Consultant in San Diego, CA originally from Queens, NY. Johnathan recently co-founded a Coworking Collaborative with the primary focus of bringing diversity and inclusion to the coworking community element. Gen Lab is a Diverse Cowork Collaborative... Read More →
avatar for Luis Martinez, MSOL

Luis Martinez, MSOL

Founder/CEO, MelaninMentor LLC.
A first generation Afro-Latino from Honduras and raised in Brooklyn, New York, Luis is an advocate for Black Entrepreneurship, Leadership, and Empowerment for people of color in San Diego.The host of the Discussion Workshop Series "The Psychology of the Black Entrepreneur" A Former... Read More →
avatar for Carmel Rodgers

Carmel Rodgers

Operations Area Director, Amazon Inc.
Carmel Rodgers, born and raised in Oakland, CA. Carmel honorably served in the United States Navy for over six years as an operational specialist.She has a Bachelors of Science in public health from San Diego State University. She is an expert leader in Global supply logistics with... Read More →


Friday June 29, 2018 9:00am - 10:00am
Glass Room 202 C St, San Diego, CA 92101, USA

9:00am

Avoid Lawsuits Like the Plague
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Your first few years as startup are very challenging — we get that. So the last thing you need is an expensive, time-consuming lawsuit knocking on your door. A trusted legal advisor can guide Seed Stage companies, like yours, with simple procedures that save both time and money. This session will cover 10 "best practices" your startup can immediately use to avoid costly lawsuits in three key areas: employment law, business contracts, and intellectual property.

Speakers
avatar for Craig DuFord

Craig DuFord

Partner, DuFord Law
Craig works every day with founders and business owners to outsource their in-house counsel by providing key legal support with an aim at growth. Craig uses his background as a litigator to develop real life, practical preventative strategies for business owners. Craig is experienced... Read More →
avatar for Autumn Moody

Autumn Moody

Attorney | Mediator | Corporate Culture Consultant, The Moody Firm
Autumn Moody works with clients to align a company's organizational puzzle pieces with the current business landscape and vision for the future by focusing on human capital, corporate culture, executive leadership and risk management. Autumn is a CA licensed attorney, professional... Read More →
avatar for Evelyn Wiggins

Evelyn Wiggins

Special Counsel, Littler Mendelson P.C.
A seasoned attorney with management-side employment firm, Littler Mendelson, Evelyn helps companies establish legally compliant frameworks to manage the risks of being an employer. She knows no employer, whether a start-up or multinational company, is immune from the costly consequences... Read More →


Friday June 29, 2018 9:00am - 10:00am
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

9:00am

Building the Right Product in Cleantech: A Workshop on Product-Market Fit Through Customer Discovery
Limited Capacity seats available

Too many times, entrepreneurs rush their product ideas into production before they’ve determined that real demand actually exists! Without first testing their value proposition by identifying and interviewing target customers, startups run the risk of spending valuable resources to develop products that no one will ever buy. In this workshop, Dennis Abremski, Executive Director of the Institute for the Global Entrepreneur at UCSD will walk you through best practices for the customer discovery process and set your startup on the important path toward validating your product-market fit. Recommended for Cleantech teams or Sustainability startup founders.

Speakers
avatar for Dennis Abremski

Dennis Abremski

Executive Director, Institute for the Global Entrepreneur, UC San Diego
Dennis Abremski is the Executive Director of the Institute for the Global Entrepreneur (IGE), University of California San Diego. The Institute is a collaboration between the UC San Diego Jacobs School of Engineering and Rady School of Management. IGE is dedicated to training global... Read More →


Friday June 29, 2018 9:00am - 10:00am
Copper Room - 228 202 C St, San Diego, CA 92101, USA

9:00am

Waterfall vs. Agile: Which Methodology is Right for Your Project?
Limited Capacity seats available

Define and contrast the difference between traditional SDLC or waterfall methodologies and the emerging practices called Agile which have become extremely popular. I will discuss risk profiles of both and why scrum is an optimal fit for small software companies.

Speakers
avatar for Rino Bartolo

Rino Bartolo

University of California, San Diego
With deep understanding of Agile methodologies and many years of coaching experience, I employ case studies and custom presentations to provide teams with a foundation to implement scrum and to understand the path needed to build and release software within an iterative framework... Read More →


Friday June 29, 2018 9:00am - 10:00am
San Diego Concourse 202 C St, San Diego, CA 92101, USA

9:00am

B2B2C Channel Marketing & Sales Strategy
Limited Capacity seats available

Channel Partners can be the path to successful high volume (consumer) sales.
Two San Diego B2B2C CEO's discuss this go-to-market strategy for successful Startup Marketing & Sales.

This session targeted at marketing & sales strategy leadership of Seed & Growth Ventures.
All welcome.

BEFORE Startup Week  ..  Connect with Speakers on Marketing & Sales Track slack channel!
join slack at     https://sandiegostartups.herokuapp.com/
channel              #sdsw-market-sales-trk

Speakers
avatar for Alina Gordon

Alina Gordon

CEO, Stanza Pet
Careers are a journey. After years of bizdev for Fortune 100 companies and co-founding two startups, Alina received a Global MBA from Columbia University, London Business School, and Hong Kong University. After a tech startup failure and pivot to Stanza Pet, Alina is a proud parent... Read More →
avatar for Emily Rotolo

Emily Rotolo

CEO, SimpleForms
Emily embodies intensity needed by startup founders. What Tax Form was founded to bridge the gap between people and HR. Pursuing customers we found a niche that was overlooked and built SimpleForms as the missing link, the sophisticated software for the unsophisticated user.


Friday June 29, 2018 9:00am - 10:00am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

9:00am

From Idea to App with User-centered Design
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

This is a practical and interactive workshop in which we'll follow a simple process to turn an idea into solid features, user flows, interface sketches, and functionality for an app.

We’ll start by writing User Stories for your big idea to capture your user’s intent and goals. Then we’ll move onto extracting the Tasks users can perform while in the app and list the required Interfaces so that we can start to map out Flow Diagrams to visualize the user’s journey. Lastly we’ll talk about how to sketch out the interfaces in broad strokes and provide resources to build your design into higher fidelity Mockups or Prototypes.

Speakers
avatar for Mike Lenny

Mike Lenny

Co-founder, ZIPDEV
Mike is an entrepreneur with the big picture in mind. He studied International Business at San Diego State University and studied abroad in Germany. Mike started his first business while living in Lima, Peru.


Friday June 29, 2018 9:00am - 10:00am
Silver Room 202 C St, San Diego, CA 92101, USA

9:00am

Selling SaaS to Global 2000 Enterprises
Limited Capacity seats available

Learn about the people, process, and technology for selling SaaS to Global 2000 enterprises

Workshop Agenda:
  • Review pre-work webcast content
  • Create enterprise buying journey schedule of events
  • Create enterprise buying journey list of participants
  • Identity business drivers for use cases

Materials to Bring:
What We Will Do:
  • Map out an enterprise buying journey with your selected Global 2000 company
  • What You Will Have After:
  • Three practical deliverables built during the workshop covering the events, participants, and business drivers of your prospect’s enterprise buying journey

Speakers
avatar for Greg Sweeney

Greg Sweeney

Enterprise Software Leader, TechTrends.biz
Enterprise Software Leader based in California. Pre-IPO @Workday and @Qlik, part of @Apple product launch in London.


Friday June 29, 2018 9:00am - 11:15am
Copper Room - 227 202 C St, San Diego, CA 92101, USA

10:15am

To App or Not to App, That is The Question
Limited Capacity seats available

Whether you have started your company yet or not, if you are considering building an app, as a component of your brand, then this seminar will allow you to learn from my experience. As a non-technical founder, the learning curve I experienced in building this app was more extreme (and expensive) than I hoped for. So this Top 10 list of what to do and what NOT to do, should help you decide whether forging ahead in the app space is a good choice for you, your team and your brand.

Speakers
avatar for Rebecca Knuth

Rebecca Knuth

Founder & CEO, Splurge
Rebecca Knuth, founder & CEO of Splurge – a software platform allowing small businesses to compete in the vast e-commerce space. Hailed as a “Woman to Watch” by Modern Luxury Magazine and with Splurge, a business that is “Shaping San Diego” per SD Magazine, her presence... Read More →


Friday June 29, 2018 10:15am - 11:15am
Terrace Room - 207/208 202 C St, San Diego, CA 92101, USA

10:15am

Customized Hardware + Software = Optimum User Experience
Limited Capacity seats available

Learn why Aira decided to invest in customized hardware to optimize delivery of their Software AI
service for people who are blind or have low vision.

Off the shelf smart glasses (like Google Glass) had multiple limitations including connection /WIFI
challenges, and they attracted unwanted attention. What the service really required was a customized
design that relates to the day in the life of a blind/ visually impaired person.

Aira teamed with DDSTUDIO, a Human Centered Design firm, to develop Horizon Smart Glasses.
The Development team leadership will share how their ‘multidiscipline team approach’ enabled them to design a startup product for Aira in less than one year. They will discuss the right time to incorporate various specialized skills, including materials science and prototype manufacturing.

Moderators
avatar for Tracy Manning

Tracy Manning

CSO, DDSTUDIO, Product Design & Innovation

Speakers
avatar for Charles Curbburn

Charles Curbburn

CEO, DDSTUDIO, Product Design & Innovation
avatar for Austin Marron

Austin Marron

Chief Product Officer, Aira, a Visual Interpreter for the Blind
avatar for Watson Yim

Watson Yim

Co-founder/Staff Software Engineer, Aira, a Visual Interpreter for the Blind


Friday June 29, 2018 10:15am - 11:15am
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

10:15am

Cleantech Wins: San Diego Success Stories
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Every entrepreneur needs a rockstar to look up to and we’re bringing  you two of the biggest names in town for an intimate chat. Mark Bowles (EcoATM) and Matt Ellis (Measurabl) have both founded successful cleantech startups here in San Diego. EcoATM created automated e-waste recycling kiosks and was acquired by Outerwall (Coinstar, Redbox) in 2013 while Measurabl began that same year and has since become the world’s fastest growing startup producing software that captures and manages sustainability data across the enterprise. Moderated by Greg Horrowitt, serial entrepreneur and Managing Director of T2 Venture Capital, this is a session you won’t want to miss!

Moderators
avatar for Greg Horowitt

Greg Horowitt

Director of Innovation, UC San Diego
Greg Horowitt is a serial entrepreneur, investor, author, and innovation systems architect.   He is currently a partner at Kai Capital and a founding partner in their innovation incubator, Kai Labs, as well as a member of the Society of Kauffman Fellows.  He is the Director of Innovation at... Read More →

Speakers
avatar for Mark Bowles

Mark Bowles

Partner, VC's in a Van
Mark has been creating start-ups for more than 25 years in the semiconductor, retail, life sciences, and cleantech industries. He has been involved in the formation and funding of six venture-backed technology start-ups and has successfully raised 18 rounds of venture capital financing... Read More →
avatar for Matt Ellis

Matt Ellis

Founder & CEO, Measurabl
Matt is Founder and CEO of Measurabl, a software company that makes it possible for any company to collect, report and act upon sustainability data, powering the global market in non-financial information. Before Measurabl Matt spent five years with CBRE, the world’s largest commercial... Read More →


Friday June 29, 2018 10:15am - 11:15am
Copper Room - 228 202 C St, San Diego, CA 92101, USA

10:15am

Gather, Analyze and Learn from Data - The No Buzzwords Edition
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Join Bryan as he shares the pitfalls and lessons learned of building a data, analytics, and machine learning stack.  Seriously, he’s done it twice in the past 5 years from the ground up!  The proper use of data has become vital, but with the frenzy of activity surrounding it the path to success is unclear.  This talk breaks down the core principles that he has learned and provides a roadmap for applying these principles to your organization.

Speakers
avatar for Bryan Hall

Bryan Hall

Principal Architect Data and Machine Learning, Seismic


Friday June 29, 2018 10:15am - 11:15am
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

10:15am

Social Good Partnerships: How to Stay Out of Hot Water
Limited Capacity seats available

Social good is on the rise, and businesses can boost their revenues while doing good.
Simple mistakes and changing regulations can cost businesses time and money.
Come learn about the most common types of cause-related partnerships, the ins & outs, legal minefields, how to be compliant with local and regional laws, and strategies for success.

Discussion targeted at leadership execs of Seed & Growth stage ventures.
All welcome!

linkedin.com/in/reneezau
linkedin.com/in/mary-tovella-dowling-9a6790a1
linkedin.com/in/michelle-menzel-5b502037

Moderators
avatar for Renee Zau

Renee Zau

CEO, Donation Match
Renee's passion is to create win-win opportunities for companies to do well by visibly doing good. DonationMatch has facilitated over $35 Million of goods matched with over 16,000 events for non-profits and charities.

Speakers
avatar for Mary Tovella Dowling

Mary Tovella Dowling

Attorney, For Purpose Law Group
Mary Tovella Dowling is a Partner of the firm, and co-chairs For Purpose Law Group’s Nonprofit and Social Enterprise practice areas. She is a passionate representative of her clients. For Purpose Law Group serves traditional businesses, social enterprises,Benefit & Social Purpose... Read More →
avatar for Michelle Menzel

Michelle Menzel

President, Charity Compliance Solutions
Michelle has been a leader in the charity registration sector for over 10 years, she is well acquainted with state registration laws and regulations. Michelle understands all areas of registration including charities, fundraisers, commercial co-venturers, and workplace giving cam... Read More →


Friday June 29, 2018 10:15am - 11:15am
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

10:15am

Expert Reviews: Rapid Feedback to Determine, Develop and Deliver a Better Customer Experience
Limited Capacity filling up

We’ll take a early-stage start-up and do a full interactive expert review of Volly Music, a mobile app created by and for music lovers. You’ll get to review the customer’s interactions in terms of business goals and a targeted persona, providing impactful feedback along the way. The end result of this collective session is a list of ways to improve the customer experience to increase revenue, reduce costs, and grow your business.

Moderators
avatar for Sharon Carmichael

Sharon Carmichael

President & moderator, Customer Experience SIG Meetup
With a 20+ year career in design, Sharon Carmichael is a Principal Product Designer with Intuit's TurboTax. She actively runs the Customer Experience Special Interest Group in San Diego and participates in panels and leads workshops on design thinking, portfolio design, and design... Read More →

Speakers

Friday June 29, 2018 10:15am - 12:30pm
Silver Room 202 C St, San Diego, CA 92101, USA

11:30am

Immersive technologies without borders
Limited Capacity seats available

The role of Immersive technologies (AR/VR) and the possibilities that a country like Mexico has to offer in the development of these technologies in the creation of technologies, products and services. And how well the LatAm market place is ready for such solutions

Speakers
avatar for Carlos Consuegra

Carlos Consuegra

Co Founder and Director, Funktionell
Team  player,  resilient  and  visionary.  Dreamer  with  a  focus  on  reality.  I  enjoy  making  dreams  happen.  I'm  in  favor  of  constant  and  long  lasting  growth  rather  than  overnight  success.  I  enjoy  the  process  as  much  as... Read More →


Friday June 29, 2018 11:30am - 12:30pm
Copper Room - 227 202 C St, San Diego, CA 92101, USA

11:30am

The Cleantech Entrepreneur’s Guide to Collaborating with Public Agencies
Limited Capacity seats available

Are you an entrepreneur who often feels like the government procurement process is like a black hole? Well, then this session is designed for you! Hear from public agency officials about what kinds of innovative technologies they are seeking to meet their climate action goals, how to navigate the process of securing government contracts, what small business certifications to apply for, and new ways that public institutions are experimenting with incubating promising Cleantech startups. Learn the process for working in Cleantech with the Cities of Chula Vista & San Diego, the San Diego Port and Airport.

Speakers
avatar for Rick Belliotti

Rick Belliotti

Director, Innovation and Small Business Development, San Diego County Regional Airport Authority
Rick Belliotti is an experienced manager and entrepreneur who has worked in organizations of all sizes.  His experience extends from software development to business development, to inspirational leadership of staff.    Rick is very active in the Aviation industry, supporting and... Read More →
avatar for Zach Birmingham

Zach Birmingham

Senior Environmental Specialist, Port of San Diego
Zach Birmingham is a Senior Environmental Specialist with the Port of San Diego’s Energy Team. He started with the Port in 2011 as an Intern, and has worked with the Port’s Commissioners and Executive Leadership Group providing research and professional staffing support related... Read More →
avatar for Cory Downs

Cory Downs

Conservation Specialist, City of Chula Vista, Office of Sustainability
Cory Downs leads the City of Chula Vista’s residential energy water efficiency and Climate Acton Planning efforts. Before working with the City full-time he was an Environmental Scientist with AECOM and Climate Fellow with ICLEI.
avatar for Cody Hooven

Cody Hooven

Chief Sustainability Officer, City of San Diego
Cody Hooven leads sustainability planning and policy for San Diego, the 8th largest city in the country. With adoption of an ambitious Climate Action Plan, Cody is exploring how mobility, 100% renewable energy, climate resilience, and social equity are included in the city’s approach... Read More →


Friday June 29, 2018 11:30am - 12:30pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

11:30am

What Pied Piper taught us about Office Space
Limited Capacity seats available

What Pied Piper from Silicon Valley and Initech from Office Space can teach us about attracting and retaining key employees, all while not bankrupting your business.

We all know how important your office is for recruitment, retention, morale and culture.. We saw how Pied Piper over-leveraged themselves with their initial office build out and how Initech destroyed the morale of its employees with their cube farm rat maze of an office. So how can you, as a founder in San Diego, balance the desire for a cool office with the reality of your board members monitoring your finances and general budgetary restrictions?

Join us for a riveting panel discussion with 3 of the top tech executives in San Diego as we delve deeper into how their office has evolved along with their company. We will learn what worked and what didn’t, and find out their personal tips and tricks to not only find the cool space you need to attract and retain talent but how to do it on a budget.


Moderators
avatar for Scott Schindler

Scott Schindler

Real Estate Advisor, JLL
As a former real estate attorney, I am uniquely positioned in the brokerage industry to provide superior service and representation. As a third generation San Diegan, I am passionate about building our community and helping business owners build their own community through their real... Read More →

Speakers
avatar for Cody Barbo

Cody Barbo

Founder/CEO, Trust & Will
Cody Barbo is an entrepreneur and two-time founder from San Diego, CA. Cody currently serves as Founder of Trust & Will, the easy, fast and secure way to set up your estate plan online. He also served as CEO at his last company, Industry, a ‘LinkedIn’ for the service and hospitality... Read More →
avatar for Matt Faulk

Matt Faulk

CEO, Basic Agency
I'm the CEO at BASIC, a brand strategy and experience design agency. I define and oversee the vision of our agency and assist in the direction of the projects we're involved with.I take pride in building brands people want to be apart of, love working with a team of like-minded... Read More →
avatar for Luke Sophinos

Luke Sophinos

CEO, CourseKey
Luke Sophinos currently serves as the Chief Executive Officer of CourseKey. A self described futurist, his passion has always been building a better tomorrow. In the last decade, he’s founded two companies, raised millions in venture capital, and worked at a seed-stage investment... Read More →


Friday June 29, 2018 11:30am - 12:30pm
Golden Hall - Breakout B 202 C St, San Diego, CA 92101, USA

11:30am

Scaling Up to Your First 10 Million Users Using AWS
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Cloud computing gives you a number of advantages, such as the ability to scale your web application or website on demand. If you have a new web application and want to use cloud computing, you might be asking yourself, "Where do I start?" Join me in this session to understand best practices for scaling your resources from one to millions of users. I will show you how to best combine different AWS services, how to make smarter decisions for architecting your application, and how to scale your infrastructure in the cloud.

Speakers
avatar for Kevin RisonChu

Kevin RisonChu

AWS Certified DevOps & Solutions Architect Professional
Kevin RisonChu is a seasoned technical leader with 20+ years experience, capable of delivering solutions to complex projects and problems. He has spent the last decade working with small start-ups, large established enterprises, and government entities focusing on AWS Cloud architecture... Read More →


Friday June 29, 2018 11:30am - 12:30pm
Glass Room 202 C St, San Diego, CA 92101, USA

11:30am

Innovating and Iterating Your Sales Model Using the Tools of Product Management
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Even the most elegant products will fail if they don’t have a customer willing to pay for them, so you need to tackle the value risk first. How do you validate that you are selling your product the right way to the right people?  Product Management is not just limited to designing and engineering the right product, the principles and techniques of solving user problems can be applied to solve buyer problems as well. In this workshop you will learn simple product management techniques that you can apply to tuning and validating your commercial model. You will leave with practical tools that you can apply immediately – whether you are a sales leader or product leader. If your sales team isn't hitting their goals, iterating on your sales model is significantly cheaper and easier than iterating on your sales staff!

NB: Sessions starting at 11:30 AM are brown bag lunch sessions.  Bring your lunch with you to eat while you work.

Moderators
avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

Speakers
avatar for Brenna Wood

Brenna Wood

Director of Product Management, Elsevier
Brenna Wood has over ten years’ experience in product management and academic publishing, and has driven change to transform both the commercial model and user experience for online books. Brenna recently helped launch the ScienceDirect Topic Pages, which garner over 6M unique visits... Read More →


Friday June 29, 2018 11:30am - 1:30pm
Copper Room - 228 202 C St, San Diego, CA 92101, USA

12:00pm

Startup Fair
The who's who in the SD STARTUP SCENE all in one place! Join us for an afternoon of tabling filled with Startup Product Demos, Service Showcases, and HIRING galore! End your week networking with your new best friends as you explore these fantastic Startups!

Friday June 29, 2018 12:00pm - 4:30pm
Civic Center Plaza 202 C St, San Diego, CA 92101, USA

12:30pm

Everything you ever wanted to know about Adobe XD!
Limited Capacity filling up

Adobe XD is the all-in-one UX/UI solution for designing websites, mobile apps and more. Go from concept, prototype, to handoff using integrated prototyping and collaboration tools. Learn what’s new and what sets XD above the rest. During this session, you’ll experience a demo of Adobe XD from the team and have an opportunity for Q & A after!

Lunch is included. Free and open to all.

Presentation by:
– Paul Trani, World Worldwide Evangelist, Adobe @ paultrani
- Demian Borba, Strategic Development Manager, Adobe XD @demianborba
- Jonathan Pimento, Product Manager, Adobe XD @jonathanpimento

Friday June 29, 2018 12:30pm - 2:00pm
Downtown Works 550 W B St 4th Floor, San Diego, CA 92101

2:00pm

From IoT to Electric Vehicles: New Opportunities that are Changing the Cleantech Landscape
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

With the proliferation of cheap sensors, the rise of cloud computing, and declines in battery costs spurring the growth of the solar, energy storage and electric vehicle markets, it’s clear that the Cleantech industry is undergoing some major changes. Hear from a panel of industry representatives and entrepreneurs about where they see new business development opportunities arising in the sector and what trends they’re most excited about. Discuss Cleantech innovation opportunities with 33 North Energy, Baker Electric, Correlate, EDF & Solar Turbines.

Moderators
avatar for Brian Orion

Brian Orion

Of Counsel, Stoel Rives LLP
Brian Orion is an attorney in the Energy Development Group of Stoel Rives LLP, based in the San Diego office. He assists clients in the wind, solar, energy storage, electric vehicle, and similar industries. His services involve preparation of project development agreements, handling... Read More →

Speakers
avatar for Joseph Carangelo

Joseph Carangelo

Director, Strategy and Innovation, Baker Electric Home Energy
A Strategy and Innovation Executive with demonstrated expertise toward the creation of innovation strategies at both the corporate and business unit levels. This results in the enhancement of planning and ideation processes, and the assessment of new markets and the venture investment... Read More →
avatar for Nathaniel Enders

Nathaniel Enders

Director, On-Demand Energy Cloud, Correlate, Inc.
Nathaniel Enders is a Cleantech energy/blockchain entrepreneur, Director of On-Demand Energy Cloud at Correlate, and founding member of Energy Blockchain Network (EBN). Nathaniel has nearly 10 years of experience delivering technology solutions to the energy industry’s utility... Read More →
avatar for Josh Gerber

Josh Gerber

Founder & Principal, 33 North Energy
Josh Gerber is the founder of 33 North Energy, an energy technology consulting firm. He is a grid-scale battery storage and technology expert, with 15 years of recent experience at San Diego Gas & Electric (SDG&E), as the leader of globally-recognized projects and teams.
avatar for Niki de Leon

Niki de Leon

Project Manager, EV Charging, EDF Renewables
Niki de Leon has a Master’s degree from the University of Delaware combining electrical engineering and energy policy. De Leon has dedicated her career to developing innovations in distributed generation solutions and takes particular interest in energy systems that service local... Read More →
avatar for Elio Oikawa

Elio Oikawa

Innovation Champion, Solar Turbines
Elio Oikawa works for Solar Turbines, a global energy solutions company and is currently focused in the Water and Energy intersection and in the Sustainability of Natural Gas, combating methane emissions from the value stream. Prior to joining Solar, he worked with two startups in... Read More →


Friday June 29, 2018 2:00pm - 3:00pm
Terrace Room - 206 202 C St, San Diego, CA 92101, USA

2:00pm

Valuation and the Path to Going Public
Limited Capacity seats available

In the Cannabis Industry, the path to going public has a lot of similarities to other industries. This session will include a detailed overview of how to determine the value of your company, and the confidence you would need to defend that value. Lincoln will explain the in's and out's of how to tell when a company is ready to go public, how to identify the target audience, the pros and cons that may be encountered, and ways to visualize the future for the company. 

Friday June 29, 2018 2:00pm - 3:00pm
Glass Room 202 C St, San Diego, CA 92101, USA

2:00pm

CTO Office Hours: Building and Scaling a Technology Organization
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Calling all founders: Bring your questions and let us help you build and scale your startups. Are you a founder looking for a CTO?  Are you wondering about the roles and responsibilities of a world-class startup CTO?  Come speak with a panel of successful CTO's based in San Diego and learn how to responsibly build your dev team and your technology, as well as select the right tools for success.  

Moderators
avatar for Daniel Norman

Daniel Norman

Co-Founder & CEO, RetailOps
Daniel Norman is the CTO and co-founder of RetailOps – providing powerful tools for retailers worldwide. Before co-founding RetailOps in 2011, Daniel was instrumental in the tremendous growth of DJ Networks, and built massive media storage and transcoding systems for MP3.com/Vivendi... Read More →

Speakers
avatar for Brian Derfer

Brian Derfer

Co-Founder & CTO, Agile Six Applications, Inc.
Brian Derfer is the CTO of Agile Six Applications, whose mission is transform the working relationship between government and the private sector — to empower more human-centered and value-driven collaboration, to deliver better services and digital experiences, to improve the value... Read More →
avatar for Mick Hermiz

Mick Hermiz

Fractional CTO, Hermiz Consulting
With over 25 years of professional experience in architecture, software engineering and technology operations, Mick has developed a robust understanding of finding the best ways in which technology can be used by a company to compete in today’s technology driven world. Couple this... Read More →
avatar for Ryan Rusnak

Ryan Rusnak

Airspace Technologies, CTO
Ryan Rusnak joined Airspace from a software consultancy in Washington DC. He has a Masters in Human Computer Interaction from Carnegie Mellon University. Ryan’s projects have been featured in Popular Science, on the Discovery Channel, NBC, BBC, WIRED, Gizmodo and other media outlets... Read More →
avatar for Michael Singer

Michael Singer

CTO, Veyo
Michael Singer leads Veyo's tech team and has guided the company's revolutionary platform through it's explosive growth. Before working at Veyo, Michael Singer co-founded and CTO'd SMIFR, a social media curator, consulted Fortune 100s (United Nations, Allstate, Sony, UPS) on scalable... Read More →
avatar for Mike Young

Mike Young

CTO, Classy Inc.
Mike Young is the CTO of Classy, a social enterprise that creates world-class online fundraising tools for nonprofits, modernizing the giving experience to accelerate global social impact. Since 2011, fundraising on the Classy platform has doubled each year—resulting in thousands... Read More →


Friday June 29, 2018 2:00pm - 3:00pm
Terrace Room - 209 202 C St, San Diego, CA 92101, USA

2:00pm

Driving Customer Obsession & Business Growth with Net Promoter Score
Limited Capacity seats available

This is for post-launch startups with customers who are entering or in the "scaling" phase.

NPS is the most widely used and valuable metric in the Fortune 500 for measuring customer experience, customer satisfaction and organic growth.
Now, start-ups can use the same methodology to create a customer-obsessed company culture similar to Zappos, Amazon, JetBlue and more.

The audience will learn the history, best practices, case-studies and step-by-step implementation roadmap for implementing Net Promoter Score.

Moderators
avatar for Gary Hoffman

Gary Hoffman

Director Business Development, I AM CHRIS STOCK
Gary is a biz dev professional starting at IBM World Trade & continuing thru a dozen startups.Startup roles have included VP of Business Development .. closing deals for funding, growth, and acquisitions. Current projects include proving startup product-market fit & building a sales... Read More →

Speakers
avatar for John Hartman

John Hartman

CEO, Signal59
John has worked in start-ups, hyper-growth companies, an IPO company, and both acquiring and selling businesses. His experience covers all areas including sales, marketing, product, delivery, operations, culture, legal and finance. John was named the Agency Marketer of the Year by... Read More →


Friday June 29, 2018 2:00pm - 3:00pm
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

3:15pm

Mindset to Win Deals - Be A Winner
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

How to win deals.
How to stay motivated when you keep getting no.
It's all in your mind.

Target audience is everyone in a startup .. cause everyone needs to sell!

Speakers
avatar for Chris Stock

Chris Stock

CEO, I AM CHRIS STOCK
Chris is an Organizer of San Diego Startup Week Marketing & Sales Track.Chris has been a popular Startup Week Speaker for the last 2 years.Chris' sales expertise, training know-how, and strategic vision insure organizations ‘move the needle’ every time.


Friday June 29, 2018 3:15pm - 4:15pm
Golden Hall - Breakout B 202 C St, San Diego, CA 92101, USA