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Monday, June 25 • 3:15pm - 4:15pm
The Secret Sauce to Media Coverage for Your Startup ALMOST FULL

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Startups are often in a conundrum, they need media coverage to drive exposure and brand awareness yet they are cash strapped and often cannot afford PR. Philippa Ushio, Managing Director at KCD PR (a firm specializing in brand awareness for startups), and Sarah De Crescenzo, Technology Reporter for the San Diego Business Journal, come together to discuss everything startups need to know about raising awareness and getting their story told, including tips on how to get the job done without spending a dime.

avatar for Sarah de Crescenzo

Sarah de Crescenzo

Reporter, San Diego Business Journal
Sarah de Crescenzo is a reporter at the San Diego Business Journal, where she covers technology, startups and finance. She joined the SDBJ from the Orange County Register in 2016. She has been working as a staff writer at a variety of newspapers throughout California for nearly 10... Read More →
avatar for Philippa Ushio

Philippa Ushio

Managing Director, KCD PR
Philippa Ushio is a Managing Director at KCD PR. She leads teams in developing communications strategies and mounting multi-disciplinary campaigns to protect and enhance business value for financial services and technology companies. Throughout her career, Philippa has provided strategic... Read More →

Monday June 25, 2018 3:15pm - 4:15pm PDT
Silver Room