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Tuesday, June 26 • 2:00pm - 4:15pm
It’s not stalking; it’s research: Watching your user in their real life environment ALMOST FULL

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The best way to "fall in love with the problem" is to make a date with ethnographic research. Observing someone in their natural environment allows you to understand how they work and what they need to be effective. How do you convince someone to let you watch them in order to get critical data to help inform how to design your product offering?  
This interactive workshop will provide you tools and tricks to successfully immerse yourself in the world of the user. Attendees will learn how to successfully facilitate this type of onsite ethnographic research and how to translate those insights into product requirements.

avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

avatar for Babak Forutanpour

Babak Forutanpour

Head of Product and Strategy, The Brilliant Co.
Babak has over 25 years experience designing technical systems that delight. His research has been awarded over 110 patents, credited in 4 feature films, and his product inventions have been seen on ABC's The Toy Box and NBC's Today Show, CBS and Fox Morning News, Gizmodo, Inc., and... Read More →
avatar for Tara Jensen

Tara Jensen

Senior UX Designer, ServiceNow
Tara is President of SDXD Professionals Network and Senior UX Designer at ServiceNow. As a strong advocate for design and research, Tara spends a lot of time mentoring aspiring designers, designing educational workshops for the San Diego design community, and training teams on how... Read More →
avatar for Julie Morgan

Julie Morgan

Designing Women
Julie Morgan is a UX design lead at Qualcomm, where she creates insights, and scales interactions for desktop, mobile and web software in B2B and B2C spaces. She is the founder of Designing Women, a group that champions and amplifies female UX professionals. Julie looks for inclusive... Read More →
avatar for Teena Singh

Teena Singh

UX Strategy and Customer Insights, ServiceNow
User experience professional with over a decade of expertise in designing user experiences. Teena works at the intersection of customer engagement, user experience and product strategy. Her passion and experience lies in advocating the user's needs, improving their experience and... Read More →

Tuesday June 26, 2018 2:00pm - 4:15pm PDT
Silver Room