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Wednesday, June 27 • 3:15pm - 4:15pm
Keeping Score: Post-Launch Metrics WAITLIST OPEN

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Post-launch metrics are vital to a product’s overall success. The impact of the launch’s success can be measured through several factors like awareness, pipeline growth, user adoption. With the widespread use of marketing automation it is easy to quantify just want is happening with your product in the marketplace.
It’s too easy to fall into the trap of vanity metrics, scoreboard watching, and analysis paralysis.  What data should you pay attention to? This interactive workshop will walk you through a series of post launch metrics, where to find them, and how to interpret them.  So now you can focus on what is meaningful and actionable, and apply that information to create even more profitable future launches. 
Moderators
avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

Speakers
avatar for Will Casavan

Will Casavan

Director, Aperture Product Management
Will is a Director at Aperture Product Management and has 20+ years product management experience, with small to mid-size tech companies. He has an MBA from the Pepperdine Graziadio Business School (Malibu, California), and is a Stanford University Certified Project Manager.
avatar for Aditi Uppal

Aditi Uppal

Marketing Automation Manager, Teradata
I am a data-driven, entrepreneurial marketing leader with 7 years of B2C and B2B multi-channel marketing experience across Multinational, Start-up and Non-Profit business environments in U.S. and India. Marketing and Technology are my passions.
avatar for Morgan Wood

Morgan Wood

Head of Customer Happiness, GoFundMe
As Head of Customer Happiness at GoFundMe, Morgan has worked to scale a best-in-class support team over the course of rapid company growth. Working closely with GoFundMe's Product Development team, Morgan's team constantly strives to improve the overall customer experience.


Wednesday June 27, 2018 3:15pm - 4:15pm PDT
Copper Room - 227
  TRACK 2: Seed

Attendees (120)


Waitlist (2)