Brand and story development are vital to a startups success. However, many people treat it as a "fun" project they can do themselves, with a show of hands, or something that should be attended to after they've built their product. Truth be told, your business will never succeed without customers and customers are attracted to a brand / product story above features and benefits. We'll discuss a real world case study of how a San Diego startup generated over $1 Billion in sales with no advertising by focusing on brand and storytelling at the outset.
If you can't tell your brand story well it will be challenging for others to take a leap of faith and join you on your entrepreneurial journey.
Whether it is co-founders, team members or investors everyone needs something to believe in to commit their time and resources. This presentation will give you insights as to what questions you should be asking yourself to help find a powerful narrative to power your marketing strategy.
Dean was named CMO of the Year in 2016 by the Internet Marketing Association (IMA) for his unique brand engagement strategy work. He most recently served as CMO at Renovate America where he helped generate over $2.5 Billion in financings in under 4 years, making it one of the fastest... Read More →
