Loading…
This event has ended. Visit the official site or create your own event on Sched.
View analytic
Tuesday, June 26 • 11:30am - 12:30pm
Startup Branding:  Developing Your Brand Strategy to Get Market Traction ALMOST FULL

Log in to save this to your schedule and see who's attending!

Feedback form is now closed.
Limited Capacity filling up

Brand and story development are vital to a startups success. However, many people treat it as a "fun" project they can do themselves, with a show of hands, or something that should be attended to after they've built their product. Truth be told, your business will never succeed without customers and customers are attracted to a brand / product story above features and benefits. We'll discuss a real world case study of how a San Diego startup generated over $1 Billion in sales with no advertising by focusing on brand and storytelling at the outset.

If you can't tell your brand story well it will be challenging for others to take a leap of faith and join you on your entrepreneurial journey.

Whether it is co-founders, team members or investors everyone needs something to believe in to commit their time and resources. This presentation will give you insights as to what questions you should be asking yourself to help find a powerful narrative to power your marketing strategy.

Speakers
avatar for Dean Hollander

Dean Hollander

Founder / CEO, ABRACADABRA
Dean was named CMO of the Year in 2016 by the Internet Marketing Association (IMA) for his unique brand engagement strategy work. He most recently served as CMO at Renovate America where he helped generate over $2.5 Billion in financings in under 4 years, making it one of the fastest... Read More →


Tuesday June 26, 2018 11:30am - 12:30pm
Golden Hall - Breakout A 202 C St, San Diego, CA 92101, USA

Attendees (283)