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Friday, June 29 • 11:30am - 1:30pm
Innovating and Iterating Your Sales Model Using the Tools of Product Management WAITLIST OPEN

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Even the most elegant products will fail if they don’t have a customer willing to pay for them, so you need to tackle the value risk first. How do you validate that you are selling your product the right way to the right people?  Product Management is not just limited to designing and engineering the right product, the principles and techniques of solving user problems can be applied to solve buyer problems as well. In this workshop you will learn simple product management techniques that you can apply to tuning and validating your commercial model. You will leave with practical tools that you can apply immediately – whether you are a sales leader or product leader. If your sales team isn't hitting their goals, iterating on your sales model is significantly cheaper and easier than iterating on your sales staff!

NB: Sessions starting at 11:30 AM are brown bag lunch sessions.  Bring your lunch with you to eat while you work.

avatar for Jessica Sweeney

Jessica Sweeney

Founder, ProductCamp San Diego
Jessica Sweeney is the founder of ProductCamp San Diego and a product management and marketing executive who has launched enterprise software products for more than 20 years, including industrial Internet of Things (IoT), cybersecurity, scientific research, and workflow systems.

avatar for Melissa Milazzo

Melissa Milazzo

Product Manager, Books, Elsevier
avatar for Shaun Savage

Shaun Savage

CEO, GoShare, Inc.
Shaun Savage is the CEO and Founder of GoShare. He is passionate about developing innovative mobile technology especially pertaining to the sharing economy and transportation. His professional experience in sales, business development and marketing gave him a solid foundation on which... Read More →
avatar for Brenna Wood

Brenna Wood

Director of Product Management, Elsevier
Brenna Wood has over ten years’ experience in product management and academic publishing, and has driven change to transform both the commercial model and user experience for online books. Brenna recently helped launch the ScienceDirect Topic Pages, a free resource which garners... Read More →

Friday June 29, 2018 11:30am - 1:30pm PDT
Copper Room - 227