San Diego Startup Week 2018

Nothing is more compelling than a good story.  Storytelling is one of the most powerful tools in business but it is often underutilized even though research indicates that our brains are hardwired for this kind of narrative.  Storytelling builds trust, credibility, and cooperation.  When we use storytelling correctly we can build relationships and influence outcomes and greatly increase our influence.  This workshop uses the latest in neuroscience research to help new entrepreneurs discover and produce their own unique story.  

Participants will learn:

• How to create a basic narrative
• How storytelling impacts the brain
• How to use storytelling to influence behavior

This session is especially designed for new entrepreneurs, but more experienced entrepreneurs may want to join us also.  We all have a story, and this session will teach us how to tell that story in a way that is most persuasive and fitting with our own innate nature.