San Diego Startup Week 2018

Making assumptions can be the downfall of many a project team.

Think about it: how often have you developed something without actually talking to real people?
All too often we use data to infer what users want without ever asking them firsthand. According to Forrester Research’s Customer Experience Index, 73 percent of businesses cite customer experience as a strategic priority, yet only 1 percent of companies deliver excellent customer experiences.

This session will equip you with the tools you need to understand your customers and make smarter product decisions though a Minimum Viable Test (MVT) approach. With a defined MVT you can ensure that you are designing the best possible experience for your users.

In this session you will learn how to:

• Myth-bust the idea that research is expensive & delays product development
• Choose the right research method for your project based on where you are in the product life cycle
• Define research objectives and choose the right tools
• Collaborate with your core team to organize findings into themes and create actionable insights
• Effectively communicate research findings and priorities to stakeholders